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» Collaboration between MARK & LONA and Korean girl unit VVUP! 5 cute and edgy items will be on sale from January 24th (Friday)

Collaboration between MARK & LONA and Korean girl unit VVUP! 5 cute and edgy items will be on sale from January 24th (Friday)

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MARK & LONA collaborates with Korean girl unit VVUP! 5 cute and edgy items will be on sale from January 24th (Friday) ​
CUBE Co., Ltd. Press release: January 24, 2025 Collaboration between MARK & LONA and Korean girl unit VVUP! 5 cute and edgy items will be on sale from January 24th (Friday) ~VVUP is already taking the fashion world by storm…We have a feeling it will be a trend in 2025! ~
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-e1fe70d91f26bab77287758c74beac5a-750×500.jpg Photo provided by EGO ENT The golf apparel brand “MARK & LONA” developed by Cube Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Tomoaki Matsumura) will launch a women’s capsule from Friday, January 24, 2025. Collection “RICH & FAMOUS” will be selling collaboration items with VVUP (pronunciation: Viviup, members: Kim, Pan, Sooyoung, Jiyoon), a four-person girl unit from South Korea. “A slightly mischievous young lady who grew up in a wealthy celebrity family. The capsule collection “RICH & FAMOUS” with the theme of “a free-spirited girl who loves fashion and sports” coincides with VVUP’s desire to “create a worldview that transcends the boundaries between music and fashion,” and this time A collaboration has been realized. A multinational unit consisting of four members from Korea, Indonesia, and Thailand. With this collaboration, expectations are high for the birth of a new style that transcends music, fashion, and even nationality. The five items to be released on January 24th (Friday) are all masterpieces created by VVUP members actively sharing their ideas in terms of material selection and design. We have cute and edgy items. In addition, VVUP’s latest digital single “4 Life” PV (https://www.youtube.com/watch?v=A-Hr8aYSEx0), you can see a number of collaboration items worn by the members. The design is based on a luxurious mood and reflects a free and bold sensibility, with heart-shaped designs that symbolize RICH & FAMOUS, such as hoodies and fleece hats decorated with distressed and glittering stones. The logo and the cute appearance of VVUP’s official character “VVinie” coexist, making them premium items that can only be found here, but also items that are perfect for everyday use. Special site:
https://www.markandlona.com/25s_vvup/ Online store:
https://www.markandlona.com/c/news/collab/co-34 Download link: https://primedrive.jp/v2/access?key=uLG43wXMwfYm7G5Du5ew1A Expiration date: 2025/02/21 18:36
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URL: https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-0ebdd00fef6cbab5ad4c56e3aae5badf-3305×2160.png Photo provided by EGO ENT [Comment from VVUP] The collaboration with “RICH & FAMOUS” developed by MARK & LONA has finally been realized. I am truly grateful to have been given such a wonderful opportunity by a globally active brand. This collaboration item includes a design with sparkling rhinestones on RICH & FAMOUS’s iconic heart logo, and a hoodie with hard distressed finish, all of which are attractive items that are an exquisite fusion of KAWAII and COOL. are available. It fits our VVUP style and we love it. We hope that many fans will enjoy this special collaboration item.
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-069ef612bad2abb281793c3c763600ac-3177×2160.png
fan https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-5399b2e44d579208ce04362d787f0888-3015×2050.png Jiyoung
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-8924a9e0f6478e21b05ad7b36b695e03-3177×1920.png Sooyoung
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-62368d7a6ee28001f734341c75d4b550-3178×2160.png Kim VVUP’s first single “Locked On” ranked on the global chart immediately after their debut and attracted attention. They ranked in the K-POP genre on iTunes charts in major overseas music markets such as the United States and the United Kingdom, and participated in the “KCON” Hong Kong and Japan stages, which is unusual for a new group. It left a strong impression on K-Pop fans. The girls showed off their presence as global rookies with a gorgeous production team including K-Pop hitmaker Ear Attack and dance crew La Chica, and overwhelming stage control. They recently won the grand prize in the new singer category at the 16th SEOUL SUCCESS AWARDS 2024, proving their ability. The latest single “4 Life” will be released on various music distribution sites and will give you a sense of excitement this winter. Instagram ​ YouTube ​
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-e4746849d0231f51150cfcfef7521c06-1000×1200.jpg BE_UP Mock Neck Tee 16,500 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-52b79d2f7290ae3d9380a34e57d051b5-1000×1200.jpg Collaboration mock neck T-shirt between RICH & FAMOUS and VVUP. The main point is the emblem of VVUP’s character “VVinie BEAR”. Featuring moderately thick and firm cotton blend material and a regular fit silhouette, it is a versatile item that can be used with a wide variety of outfits.
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-9603ec0446cdc8c8e348c1cbd49fc057-1000×1200.jpg BE_UP Destroyed Zip Hoodie 31,900 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-51642eb4e2186462770507629e2f960d-1000×1200.jpg A collaboration hoodie between RICH & FAMOUS and VVUP. Features a heart motif logo on the front and distressed details throughout. The original patch on both sleeves is also a highlight. It has an oversized silhouette made of heavy weight cotton material, and is recommended to be coordinated with slim pants or miniskirts. Image
URL: https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-e224cd03610649b3972c268b5fd2af3e-2250×2700.jpg BE_UP Spark Pullover Hoodie 26,400 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-6919d2370bc0ae6fb783e2282e72a0c6-1000×1200.jpg
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-e9dc66320e49273a288c29e788687df0-1000×1200.jpg BE_UP Fleece Bucket Hat 15,400 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-abdd5e91952b6e61955d7bfb918cb8c1-1000×1200.jpg Collaboration bucket hat with RICH & FAMOUS and VVUP. A men’s-like clean silhouette made entirely of sheep-style boa material. The front and back are embroidered in pop colors.
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-f314d769e39c3fc4be9d591691f0850f-1000×1200.jpg BE_UP BB Cap 9,900 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/24046/142/24046-142-5e1a088b9ba312e9b79faa895d24e4a6-1000×1200.jpg Collaboration baseball cap between RICH & FAMOUS and VVUP. Features a rounded crown and logo embroidery on the front and back. With its simple design, it is a versatile item that is easy to match with any coordination. Order sales period: January 24, 2025 (Friday) 11:00 AM to February 7, 2025 (Friday) 23:59 Sales stores: MARK & LONA Aoyama store, MARK & LONA Omotesando Hills store, MARK & LONA GINZA SIX store, MARK & LONA Matsuzakaya Nagoya store, MARK & LONA Hankyu Umeda store, MARK & LONA Daimaru Shinsaibashi store, MARK & LONA Fukuoka Iwataya store, MARK & LONA Daimaru Sapporo store, Official online store (https://www.markandlona.com/c/top/) *This is a completely made-to-order sale. Please note that items will be delivered sequentially from early April. *The number is limited, so it will end as soon as it runs out. note that. *For details, please check the URL. (https://www.markandlona.com/25s_vvup/) <About RICH & FAMOUS> A slightly mischievous young lady who grew up in a wealthy celebrity family. I love fashion and sports. A women’s capsule collection with the theme of free-spirited girls. <About MARK & LONA> Marc Androna brought his unique concept and design to the world of golf apparel, where conservative styles were the norm, and established a new concept called “Luxury Golf.” The predecessor brand started in the United States in 2006, and was renamed MARK & LONA in 2008 as the collection expanded. Since then, we have released innovative and unique collections to the world one after another, and while featuring innovative designs, we have continued to create uncompromising products that pursue high-quality materials and high functionality. It is known not only for fashion, but also for its unique collaborations in a wide range of fields, including cosmetics, sweets, famous characters, sneakers, and golf clubs. Even now, more than 16 years have passed since the brand was established, it continues to attract attention as its one and only presence.

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