Shimokitazawa-based clothing brand “MONSTROUSA” announces the last new product of 2024 Actor Kazuyuki Asano is appointed as a model for an apparel brand for the first time

Costume shop brand “MONSTROUSA” from Shimokitazawa announces the last new product of 2024 Actor Kazuyuki Asano appointed as model for apparel brand for the first time ​ Dadagram Co., Ltd. Press release: November 21, 2024 Shimokitazawa-based clothing brand “MONSTROUSA” announces the last new product of 2024 Actor Kazuyuki Asano is appointed as a model for an apparel brand for the first time POP UP STORE will open for a limited time from 12/25 (Wednesday) to 12/29 (Sunday) in the space under the Mikan Shimokita elevated track
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-a293eb102ba1147d6076b0adbe221201-3900×2600.jpg The apparel brand “MONSTROUSA”, produced by costume design company Dadagram Co., Ltd. (based in Setagaya-ku, Tokyo/Representative Director: Masashi Iwao), has released an original collection for fall/winter 2024. In conjunction with the start of sales on the EC site, a POP UP STORE will be opened in Shimokitazawa’s Mikan Shimokita elevated space for a limited time from December 25th (Wednesday) to December 29th (Sunday). (Please check the [Event Details] below for details on the sales summary.) Brand official EC site:
https://shop.monstrousa.com/ ■ The theme of 2024A/W is “HABITAT” Expressing the “natural habitat” where you can live freely in your own way, exist and show off MONSTROUSA, an apparel brand created by a costume shop based in Shimokitazawa that has been making costumes for over 30 years, will cause another mutation in the apparel industry. The theme of the second original collection is “HABITAT”.
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-1b764a63a07da93d51ff0d3d97969d7c-2200×1467.jpg Every day, a huge amount of optimized information continues to touch our sensibilities. Nowadays, trends have become something that doesn’t express individuality, and people’s lives are too short to deal with the abundance of choices. A place where you can express your true feelings and exist as an individual. The theme of this collection is “HABITAT”, which respects the individual and recreates the ideal form.
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-33fcfc635d082b938b4f667d39ddf577-2200×1467.jpg The main silhouette is based on Japanese clothing. We believe that kimono-derived designs, which have more room in the size of the fabric than clothing, are not only functional but also create a sense of “comfort” in the wearer’s mind. The flowing fabric comfortably and loosely wraps around the body, encouraging each person to express their true atmosphere and appearance. ■ Lifestyle learned from Japanese clothing Proposing up-and-coming items Once upon a time in the Edo period, there was a time when common people were prohibited from dressing up. People seemed to be wearing plain kimono at first glance, but it is said that they enjoyed fashion by decorating the lining and undergarments with bright colors. Japanese clothes are full of wisdom, consideration, and many stylish expressions. In today’s fast-paced modern society, we offer designs that allow the wearer to continue being themselves in a relaxed manner.
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-94cc58d00a4f217f8c06456dc9f78449-3900×2438.jpg HABITAT JKT A jacket designed with the image of a Japanese half-cover. The large flared body provides comfort and variety in wearing styles, and the modern design of the collar and pockets is attractive. HABITAT COAT A coat designed with the image of a kimono haori. It features a relaxed and beautiful A-line silhouette and a collar design. There are two types of sleeves: a unisex version that can be rolled up to reveal the lining, and one that can be rolled up to create a different look. HABITAT PANTS Pants designed with the image of a Japanese hakama. The fabric sways greatly as you walk, giving it a luxurious feel as well as being comfortable to wear. The silhouette is transformed by tightening the ankles using the buttonholes on the hem. This is a piece that can be used depending on the purpose.
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-68e0317cb3350257cbbea805e02c36ad-3900×2438.jpg ■ POP items that go beyond the “frame” as a costume store brand This collection includes not only Japanese clothing motifs, but also the theme of “living freely as you are”. The casual items we offer are sweatshirts and hoodies with bold prints that literally go outside the box. We aim to create clothes that will make the wearer feel open-minded, such as long T-shirts with playful art created by a costume shop and rare plants.
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-5fb15f47f24663cb137921d4d8a4fad1-3900×3120.jpg HABITAT Art TAG Trainer feat.Yoshimura Generation The exquisite art is a delicate inkjet print. The dynamic brand name that protrudes from the body is a non-standard silk screen print. The sweatshirt, produced using two types of printing processes, is an item that symbolizes the brand concept of “OVER MADE.” The brand tag on the back is a one-of-a-kind item made from fabric scraps used by the parent costume design company. HABITAT Art TAPE Hoodie feat.Gen Yoshimura In addition to being made of 15 ounces of extra thick fabric, this zip-up hoodie with a brushed lining is a useful item during the chilly season. The bold design of a simple black hoodie with art that extends beyond the width of the body printed on the back is a symbol of the brand’s concept. The food tape is a one-of-a-kind item made from fabric scraps used by the parent costume design company.
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-5c4ba48024093e791635c2a0f5f31fd7-3900×1950.jpg HABITAT Heavy Long T-shirts feat.Yoshimura Generation A 9.1 ounce T-shirt made of thick material is printed with line drawing art that stands out in overwhelming detail. The brand name is on the right sleeve, and the pin cushion, a symbolic must-have item for costume shops, is on the left sleeve. Although it is monochrome and has a calm color tone, it is a piece that is playful and has a lot of attention to detail. HABITAT Double TAG Beanie The beanie has a minimal and unique silhouette and is decorated with the brand’s signature Art TAG. There is also a simple black tag when the flap is extended, making it a 2-way design that can be enjoyed.
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-7ec882dfb2e6677357d4b48f5e990ef3-3900×1950.jpg This time’s main art was created by Seiji Yoshimura, who has participated in MONSTROUSA’s works the most. The image depicts a story in which rare plants struggle to return to their native habitat (HABITAT) using sewing tools. This is art that expresses a unique combination of colors with overwhelming detail.
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-cf6edffc949fe195df84f43182be9e80-2480×2480.png ■ Actor Kazuyuki Asano appointed as a model for an apparel brand for the first time “While planning the collection, I thought that the background of items with Japanese clothing motifs would be a deep green bush that conveys the sense of vitality and the overlap of time and time. As strong as an existing tree, he has a sturdy yet gentle demeanor that remains passionate even after many years. Kazuyuki Asano’s style of searching for a new world is exactly what he is.Heavy yet light, sturdy yet soft.This collection takes on the challenge of creating clothes with such depth. ” (MONSTROUSA Brand Director: Umi Iwao) “Acting, making clothes, being conscious of contributing to society, etc. I am impressed by Iwao’s vitality.The reason why I accepted this modeling job was because I wanted to be able to help young people.Iwao-kun We are looking forward to the development of the clothing creation “MONSTROUSA”! ” (Main model: Kazuyuki Asano) Image
URL: https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-eb0a05f5a80fb9188bddd24399de5695-3900×2438.jpg [POP UP STORE overview/event details] MONSTROUSA APPAREL LIVE “HABITAT” @Mikan Shimokita space under elevated track Period: Wednesday, December 25, 2024 to Sunday, December 29, 2024 Business hours: 11:00-19:00 Location: Mikan Shimokita space under the viaduct (3 minutes walk from Shimokitazawa Station on the Odakyu
Line/Inokashira Line) Event details page:
https://shop.monstrousa.com/blog/2024/11/21/142101
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-f8b316cb9fc2325dd00bccaf85163201-2112×1408.jpg SHIBUYA MODI held in Tokyo (April 2024) Umi Iwao Profile Costume director/actor Belongs to Alpha Agency. Started working as a stage costume designer when he was in high school. After that, he started working as an actor and appeared in many works including stage plays and TV dramas. In 2023, he will launch the costume store brand “MONSTRIOUSA” as a costume apparel director. Along with his expression as an actor, he is causing a new mutation in the apparel industry with his non-standard craftwork created by costume shops. [Main
appearances] ■TV drama NHK’s “Kamakura-dono no 13”, “My future self will bite me!?”, Nippon Television’s “Little Women”, Fuji Television’s “Namba MG5”, TV Asahi’s “Aibou”, etc. ■Distribution drama “Naked Director 2” “Ryu ga Gotoku ~Beyond the Game~” etc. ■Stage Rojikku “Ai Ai”, Sis Company “Friend”, etc. Agency official website: https://alpha-agency.com/artist/iwao/ Iwao Kaishi Instagram official: https://www.instagram.com/iwao_kaishi/
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-244c3d4d5180eabe8447fbe6a2775649-2200×2200.jpg ■ Kazuyuki Asano / Actor He has appeared in numerous stage productions since the 1980s, and has also been active as a supporting player in TV dramas. Participated in many works by Koki Mitani. In movies, he has appeared in “The Uchoten Hotel” (2005), “The Magic Hour” (2008), and “Suteki na Kanasari” (10), and played the role of Mitsuhide Akechi in “Kiyosu Kaigi” (13). He won the Kinokuniya Theater Award Individual Award in 2005 and the Yomiuri Theater Award Best Actor Award in 2006 and 2011. ■Ryuunosuke Moriyama / Actor Started acting in 2014. 2022 Koji Uehara’s film “Before the Rainbow Falls”, starring as Kohei Kazama, won the final Best Actor Award at the Kadoma
International Film Festival (the same film won the Best Film Award) Recent appearances include NHK’s “Your Thing is Here,” TV Asahi’s “Kamen Rider Gatchard,” and Fuji Television’s “Mountain Doctor.” ■Gladys / Model Half Japanese, African, and Ugandan. Born and raised in Tokyo, experiencing the cultures of two countries. Since childhood, he has been exposed to various genres of music and dance, and loves a wide range of genres. Currently, he is working as a pole dancer and DJ without being bound by boundaries and doing whatever he feels like. About MONSTROUSA
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-eaad9c1f334cdb9069bfa4485d9a9546-1278×1279.jpg MONSTROUSA is an apparel brand born in 2023 from a costume shop based in Shimokitazawa. The brand name has the meaning of “mutation”. The concept is “OVER MADE”. The brand’s greatest characteristics are the attention to detail that can only be achieved by the craftsmen of a costume shop, and the bold creation of clothing that takes advantage of the live feel. The job of a costume shop is not to make clothes for an unspecified number of people, but rather to create clothes for each wearer individually in order to bring out the individuality of the performer. Creating costumes that bring out the individuality of each wearer on the big stage of life. That is our mission. MONSTROUSA official website: https://shop.monstrousa.com/ MONSTROUSA Instagram: https://www.instagram.com/monstrousa/
https://prcdn.freetls.fastly.net/release_image/127975/6/127975-6-ac7824955fa16284794bcd61aafee91a-2481×1252.png ■ Manufacturer/distributor: Dadagram Co., Ltd. Founded in 1996 by world-famous designer Kansai Yamamoto’s Paris Collection chief designer. He has designed and produced many stage costumes, event costumes for major amusement parks, and uniforms for motor shows. Address: 3-10-15 Kamikitazawa, Setagaya-ku, Tokyo 156-0057 Website: https://www.dadagram.net Contact us: info@monstrousa.co.jp