[Tokyo | Daikanyama] Survey results of customers regarding “engagement rings” who visited icci Daikanyama “handmade engagement ring/wedding ring specialty store” | 2024 omnibus
icci Co., Ltd. Press release: January 27, 2025 [Tokyo | Daikanyama] Survey results of customers regarding “engagement rings” who visited icci Daikanyama “handmade engagement ring and wedding ring specialty store” | 2024 omnibus “Analysis of customer feedback in 2024! Thorough explanation of trends and popular designs in engagement ring selection” icci Daikanyama, a handmade wedding ring and engagement ring specialty store in Daikanyama operated by icci Co., Ltd. (headquarters: Shibuya-ku, Tokyo, operation manager: Yuka Sakata), will open in 2024. We have summarized the results of a survey regarding engagement rings conducted among customers who visited the venue in 2019. In this survey, we collected customer feedback on a wide range of items, including engagement ring design, materials, and satisfaction with the production experience, and analyzed trends and needs for 2024.
https://prcdn.freetls.fastly.net/release_image/102506/28/102506-28-56ffa9ae3929a865b3d4c20111ce74e8-1174×756.png Kinaru [Engagement Ring] Taste “Simple and neat” was overwhelmingly popular, followed by “Ease of stacking with wedding rings” and “Original design” has been evaluated. On the other hand, it can be seen that little emphasis is placed on “gaiety and luxury”. Image
URL: https://prcdn.freetls.fastly.net/release_image/102506/28/102506-28-00a9f33991e2dab795bc09623fa66e26-1280×800.png Choices (multiple answers allowed) Simple and neat Gorgeous and luxurious The carat of the diamond is large and has a strong presence Excellent diamond color and transparency The diamond cut is beautiful and sparkles Original design unlike any other It has a cute and luxurious feel Standard type for trendy style Can be used everyday Easy to stack with wedding rings Points to consider when choosing a ring According to the survey results, the most important point when choosing a ring is “design” (24%), followed by “comfort” (15%), and ” Ring material” (14%) followed. “After-sales service” (12%) and “sturdiness and strength” (10%) also received some support. On the other hand, “Price” (9%) and “Warranty details” (5%) tend to be relatively less important. Overall, it became clear that there was a strong focus on appearance and usability, and a tendency to place more emphasis on quality and experience value than on price.
https://prcdn.freetls.fastly.net/release_image/102506/28/102506-28-4248d9b4c2e58535807771b6f963671c-1280×800.png Choices (multiple answers allowed) Ring material Design
Sturdy/strength Comfortable to wear Diamond quality After-sale service Warranty details Price Price over commitment If anything, price is more important than commitment If anything, it’s more about the attention than the price Don’t worry too much about the price, focus on the details Others Things to consider when choosing a ring When choosing a ring, the highest percentage of respondents said “It’s unique to me” (35%) and “It’s something memorable” (34%). occupied. This was followed by “Something that makes you feel special” (18%). On the other hand, “Cost performance” (8%) and “Is there no
compromise” (5%) are relatively low, and “Family and friends’ opinions” are relatively low. It was found that “Evaluation from company/same sex” had little influence at 1% each. Overall, there was a strong tendency to place importance on individuality and memories, and it was noticeable that they chose a ring that matched their values rather than price or other people’s opinions.
https://prcdn.freetls.fastly.net/release_image/102506/28/102506-28-0d789fdf6cf5403022da15f196084010-1280×800.png Choices (multiple answers allowed) What do your family and close friends think? Evaluations from acquaintances such as colleagues at the company Evaluation from the same sex Being ourselves (both of us) Is there any compromise? Something suitable for a bridal ring Something that makes you feel special Cost performance (balance between quality and price) Something memorable Reason for visiting icci Daikanyama The most common reason for visiting icci Daikanyama was “I can make things by hand” (50%), with half of the customers placing importance on this point. This was followed by “Stylish image” (16%), “Good design” (8%), and “A wide variety of designs” (6%). %) follows. “Good quality,” “Price” and “Ability to order” were tied at 4% each. “Friendly” and “Semi-custom service available” accounted for 3%, and “Authentication certificates are highly reliable” and “It feels luxurious” and “The quality of loose jewelry is high” were in the minority at 1% each. Overall, there was a noticeable tendency to emphasize handmade experiences and design.
https://prcdn.freetls.fastly.net/release_image/102506/28/102506-28-4efad0468457b576d46b39e4907ba2d3-1280×800.png Choices (multiple answers allowed) Can be made by hand Stylish image Friendly Good quality The reliability of the certificate is high A wide variety of designs Full of semi-orders Good design Feels luxurious Price High quality loose (gems) You can order Others Future prospects Based on the results of this survey, icci Daikanyama plans to further expand its range of design proposals and material selection, as well as provide an even more complete production experience and after-sales service. In 2025, we will continue to support the creation of special rings that are tailored to each customer. [Survey overview] Survey target: Audiences and makers of engagement rings and wedding rings Survey date: January 1, 2024 to December 31, 2024 Survey conducted by: icci Co., Ltd. Survey method: In-house survey *When quoting the contents of this press release, please comply with the following. ・Statement that the investigation was conducted by icci Inc. ・Installation of link to icci Co., Ltd. https://www.1-daikanyama.jp/ Company profile Company name: icci Co., Ltd. Location Debut icci Daikanyama 〒150-0034 1F, 12-3 Daikanyama-cho, Shibuya-ku, Tokyo icci Daikanyama 〒150-0034 10-4 Daikanyama-cho, Shibuya-ku, Tokyo Stair Climbing Right Magal Monthly Operation manager: Yuka Sakata Founded: November 2020 Company HP
https://www.1-daikanyama.jp/ Click here to make a reservation https://www.1-daikanyama.jp/reserve/ Access
https://www.1-daikanyama.jp/access/ Contact information regarding this matter icci Co., Ltd. Public Relations Officer E-mail:
1@1-daikanyama.jp

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