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Collaboration between British lifestyle brands Barbour and Erdem

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Collaboration between British lifestyle brand and ​
Barbour partners Japan Co., Ltd. Press release: January 30, 2025 Collaboration between British lifestyle brands Barbour and Erdem ~Introducing a gorgeous collection that mixes wax jackets and flowers~
https://prcdn.freetls.fastly.net/release_image/105943/45/105943-45-7335afeb82e3b17e4711e432d7ca2da8-2160×2700.jpg From the Spring/Summer 2025 collection, Barbour and Erdem, both of whom have British roots, are collaborating to announce a special capsule collection of four models. This collection combines Erdem’s poetic, contemporary femininity with Barbour’s traditional and practical waxed cotton, creating Erdem’s signature feminine
silhouettes and fine tailoring, as well as drawing inspiration from nature. A gorgeous piece of outerwear was born. Erdem Creative Director / Erdem Moralioglu “I was inspired by Barbour’s incredible archive. I was really excited about the idea of ​​taking Barbour’s fabrics, hardware, and utilitarian details and pairing them with our feminine products.” Barbour Womenswear Director/ Nicola Brown “We are very happy to be able to bring this collaboration to our customers. Combining the timeless craftsmanship and technology of both brands, it combines Erdem’s romantic, contemporary approach with our iconic silhouettes and waxed cotton. ”
https://prcdn.freetls.fastly.net/release_image/105943/45/105943-45-c7fa5a5714b023de8b85261fd8598a0c-1980×2475.jpg BEAUFLOWER ¥150,700 (tax included) Based on Barbour’s BEAUFORT, it expresses femininity with waxed cotton patchwork and inky rose print.
https://prcdn.freetls.fastly.net/release_image/105943/45/105943-45-04a95d98f08a7f73d519a72de0042fc0-1980×2475.jpg DHALIA ¥115,500 (tax included) DHALIA is characterized by its voluminous peplum silhouette. The removable hood is lined with Barbour’s house tartan, and the flower print and light brown wax jacket give it a spring feel.
https://prcdn.freetls.fastly.net/release_image/105943/45/105943-45-88d07a6d35dd52b779e932ae702a960f-1980×2475.jpg CLOVER ¥110,000 (tax included) CLOVER, which features a beautiful flared silhouette, is a cape-shaped reversible outerwear made of dry waxed cotton and Barbour’s iconic tartan check lining. A grass green rose is printed on the chest.
https://prcdn.freetls.fastly.net/release_image/105943/45/105943-45-3a4bb4a9ce18e804e3a56def5a81a326-1980×2475.jpg CONSTANCE ¥122,100 (tax included) Erdem’s classic tailored silhouette is combined with practical details. This collection will be on sale from January 30th (Thursday) at Barbour’s directly managed stores and official online store. ■Store stores Barbour Daikanyama store Barbour Horie store Barbour Official Online Store About Barbour The company was founded in 1894 by John Barbour in South Shields, a port town in the northeast of England. The company began by providing highly water-repellent outerwear for dock workers working in the harsh climate of the North Sea. The Barbour collection, synonymous with British countrywear, is now a wide-ranging, high-fashion lifestyle brand. Passed down by the Barbour family for five generations and celebrating 130 years in business, Barbour is sold in more than 55 countries around the world, including Germany, Italy, Spain, France, the United States and Japan. In 2020, Barbour launched “Wax for Life.” In addition to rewaxing and repairing, which was introduced in 1921, as part of our sustainable activities starting in 2019, we collect wax jackets that customers no longer need, reborn them without throwing them away, and clean, repair, and rewax them as needed. Upcycle program for resale. We carry out sustainable activities in which unique jackets are handed down to new owners. In May 2024, Margaret Barbour, now the company’s fifth chairman, was awarded a Royal Warrant by the King of England for the manufacture of outerwear, footwear and accessories. About ERDEM A fashion brand for women based in London. Founded in 2005 by designer Erdem Moralioglu (MBE), it has carved out its own unique path in the industry. The world of Erdem is both poetic and powerful, a perfect blend of timeless beauty and strength. In the 18 years since the brand was founded, Erdem has gone beyond fashion to express a unique femininity that gives women confidence and power. Her style has a passionate and slightly unusual charm, and is
characterized by romantic and strong beauty. The Erdem brand is cultural, educational and based on a deep respect and belief in craftsmanship. His designs are precise and artistic, and utilize new techniques while valuing the skilled craftsmanship that can only be achieved by hand. Erdem’s collections are inspired by the stories of powerful women across places and times.

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