【Sōki Co., Ltd.】 “Socks Enjoyment Laboratory -S.Labo-” has over 15,000 visitors! Growing into a tourist spot promoting Nara’s socks industry
SOKI Co., Ltd. Press release: January 30, 2025 “Sock Enjoyment Laboratory -S.Labo-” has over 15,000 visitors! Growing into a tourist spot promoting Nara’s sock industry
https://prcdn.freetls.fastly.net/release_image/138136/6/138136-6-d1f71d52551444d27082234e8b1e471f-1500×916.jpg The socks laboratory “Socket Enjoyment Laboratory -S.Labo-” in Koryo-cho, Nara Prefecture (operated by Soki Co., Ltd., Representative Director: Kohei Busen) is in its fourth year, and the cumulative number of visitors has exceeded approximately 15,000. . In a small town with a population of about 34,000, many people, about half of the town’s population, came to S.Labo to enjoy socks. We would like to express our sincere gratitude to all our staff for your patronage. ■Visitor breakdown
https://prcdn.freetls.fastly.net/release_image/138136/6/138136-6-04d5cbbd309af86e7ef8dece9ca02d7e-842×595.jpg Cause for visiting the store Age group Instagram: 56.8% Teens: 7.5% Reviews: 14.2% 20s: 48.1% TV: 10.4% 30s: 15% TikTok: 10% 40s: 12.8% Others: 8.6% 50s: 16.5%
https://prcdn.freetls.fastly.net/release_image/138136/6/138136-6-0d15c0f19f1f1831cafa60db619fa857-842×595.jpg By region Who came? Nara Prefecture: 13.2% Friends: 44.3% Kinki region (excluding Nara prefecture): 62.2% Couple: 28% Chubu region: 14.5% Family/Relatives: 25.4% Kanto region: 5.2% Alone: 2.3% Others: 4.9% It has gained a lot of support, especially among young people in their 20s, who account for about half of the store’s visitors. In addition, approximately 87% of visitors come from outside Nara Prefecture, and since there are many visitors from outside Nara Prefecture, it is highly likely that S.Labo was chosen as a destination as part of Nara tourism. . Many people, including SNS broadcasters, are posting their experiences at S.Labo on Instagram and TikTok, and it is attracting attention as a new tourist spot in Nara Prefecture. Customers who visited the store had fun learning about socks, including “Charix,” where they knit original socks while riding a bicycle, and purchased a pair that would leave a lasting impression. In addition, customers from overseas, including Taiwan and Hong Kong, have tried Nara socks, and we are expecting even more visitors in the run-up to the Osaka World Expo, which will be held from April. “S.Labo” will continue to prepare various projects so that people all over the world will love Nara’s socks, which are a local industry. Please look forward to it in the future. ■What is S.Labo S.Labo is a sock laboratory that can be enjoyed by both children and adults, and is operated by Soki Co., Ltd., which aims to be “Japan’s most exciting sock factory” in the sock town of Koryo. With three themes: “Encounter,” “Learn,” and “Play,” you can enjoy the charm of socks from various angles. [Meet] This is a shop space where Soki’s own brands are lined up. You can actually touch and see a variety of socks, such as SOUKI SOCKS and Re Loop, which are characterized by their large stitches and are durable and fluffy. S.Labo exclusive products are also sold irregularly. Please enjoy Soki’s low gauge socks in Koryo Town, Japan’s number one sock production area. [Learn] We are holding workshops on “SOUKI MONKEY production” using socks knitted with leftover yarn and scraps from the manufacturing process, and “darning” where you can learn how to repair socks using low gauge socks. We have prepared an experience that focuses on upcycling, which involves reusing discarded materials, and you can learn about the appeal of manufacturing and sustainability through socks. [Play] In the permanent space of “Charix” where you can knit socks while riding a bicycle, you can make your own socks while experiencing the series of sock
manufacturing processes. Choose 3 colors from the 36 colors of cotton threads displayed on the wall, and cycle for about 15 minutes to complete the project. You can also choose limited-time yarns for each yearly event. Instagram Charix Image Video
https://prcdn.freetls.fastly.net/release_image/138136/6/138136-6-a5548a6459453f160b2b4e4f58d831d2-1961×1309.jpg S.Labo store ・Store details Store name S.Labo Location 6-5 Hiso, Koryo-cho, Kitakatsuragi-gun, Nara 635-0824 TEL 0745-51-0366 (Business hours 9:30-17:00) Access From Kintetsu Yamatotakada Station, take the Nara Kotsu bus 13 series (bound for Taketori Koen Higashi) and get off at “Hiso”, about a 1-minute walk. Bicycle parking and parking available. (Parking is limited. Please contact us in advance) Store URL https://slabo.souki-knit.jp/ *We recommend making reservations for Charix and workshops in advance from the S.Labo official website. ■Charix Valentine’s Day/White Day event is being held “Charix”, which makes original socks by riding a bicycle, is currently selling “Kasuri Ito”, a colorful thread that is not used in regular socks, but which turns a single thread into various colors, only on Valentine’s Day and White Day. We have it ready. The colors are linked in pairs, so you can gift socks with your loved ones. ・Valentine’s Day event: Wednesday, January 15, 2025 – Friday, February 14, 2025 ・White Day Event: February 15, 2025 (Sat) – March 14, 2025 (Fri) *The event will end as soon as the thread runs out.
https://prcdn.freetls.fastly.net/release_image/138136/6/138136-6-557edba29b46b6b5c5f069dc8b93429a-2500×2500.jpg Valentine’s Day/White Day limited yarn socks image
https://prcdn.freetls.fastly.net/release_image/138136/6/138136-6-6b331dbbec04222b02c5db77aa605fcb-3900×3900.jpg Valentine’s Day limited Kasuri thread
https://prcdn.freetls.fastly.net/release_image/138136/6/138136-6-ff8fda23a7a9eb2e41bec18728ce73c3-3900×3900.jpg White Day limited Kasuri thread

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