[Sustainable bag that combines function and fashion] Announcing the 2025 SS collection with the theme of the richness of nature
Healthy back bag Press release: January 30, 2025 [Sustainable bag that combines function and fashion]
Announcement of the 2025 SS collection with the theme of the richness of nature A new collection that incorporates timeless colors into trends with the theme of “Forces of Nature” will be on sale from Tuesday, March 4, 2025
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-0880ed250d58ca7ea48baccc58e83508-1920×1080.png HEALTHY BACK BAG is a functional one-shoulder bag from the UK that has been providing unique comfort to people all over the world through its unique drop-shaped bag for 30 years. ”(Japan total importer: Klongtip Co., Ltd.) will release the fresh “2025SS Collection” on March 4, 2025 (Tuesday) Sales will start from. 2025SS LOOKBOOK HEALTHY BACK BAG ┃ 2025SS SEASONAL COLLECTION Forces of Nature┃Season theme is “Forces of Nature” The SS25 collection is characterized by a dynamic palette that combines the colors and textures of “Nature,” “Culture,” and “Industry.” Incorporating the popular megatrend “timeless color”, rich earth tones are back this season. Mid-tones that evoke the feeling of autumn blur the boundaries between seasons. Simple and familiar natural tones are combined with artificial vibrancy and pastel colors with ephemeral and dreamy nuances, creating a unique harmony. Enjoy the color balance unique to this season. Image
URL: https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-fde485f0cdde579b648f17c6e80e4ab0-1024×576.jpg Left: “Print S size Serenity”, a floral pattern with soft colors that makes you feel the arrival of spring Right: “Print S size & baglet sunburst”, a geometric pattern that boldly utilizes bright natural colors
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-7c7070ff9b7c8ae654050b10bf6cf00b-1024×576.jpg Left: The latest model, which uses the special material “Tyvek (R)” that combines durability and lightness, is available in two sizes: the standard S size and the popular sling. Right: The long-awaited spring-like dusky pink “Orchid” has joined the ever-popular “Textured Nylon” series. 2025SS NEW ITEMS <TEXTURED NYLON | Textured nylon> NEW COLOURS
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-15d7e0b6574a244468b5ea55e2a1495f-1500×1500.jpg (Top left: Orchid) (Top right: Bamboo Forest) (Bottom left: Sesame) (Bottom right: Evergreen) “Textured nylon” is a high-quality nylon fabric that comes in a wide variety of colors, and is a best-selling model that is lightweight, durable, and can be washed in your washing machine at home! The new colors for 25SS are “Orchid,” which has a calm and cuteness that combines pastel colors and dull colors, “Bamboo Forest,” a refreshing green that goes well with natural materials, and “Sesame,” which has an undertone that gives a sense of stability and reliability. ” and “Evergreen,” a chic outdoor-style green. There are 2 sizes: the classic S size that is easy to use on a daily basis, the medium size that is a little larger and has plenty of capacity, the big bag with the maximum capacity that is perfect for traveling or going to the gym, and the pouch-type baglet that is perfect for short outings. We will expand it. • Textured nylon S size ¥14,300 (tax included) • Textured nylon M size ¥15,400 (tax included) • Big bag ¥19,250 (tax included) • Textured nylon mini baglet ¥4,400 (tax included) • Textured nylon baglet ¥4,950 (tax included) <RECYCLED NYLON | Recycled nylon> NEW COLOURS
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-6317f66fa8f0593bcf6993cced6df757-1500×1500.jpg (Left: Cinnamon) (Right: Walnut) A new standard series that was introduced last fall/winter. Recycled nylon, made from recycled materials that makes an important contribution to reducing
environmental impact, is characterized by its glossy color and soft texture. It is lightweight, durable, and can be washed in the washing machine, so it can be used for any occasion. Two new colors have been added: “Cinnamon,” a dull orange that can also be used as an accent color, and “Walnut,” an earthy color with a glossy texture. There are 3 sizes available: the standard S size that is easy to use on a daily basis, the M size that is slightly larger and has plenty of capacity, and the new “Sling” type that has been added since last year and is very popular. • Recycled nylon S size ¥14,850 (tax included) • Recycled nylon M size ¥15,950 (tax included) • Recycled nylon sling ¥8,250 (tax included) <PRINT | Print>
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-4f9bd85c9343519adc52d3fe3e38ae00-1500×1500.jpg (Top: Serenity) (Bottom left: Wild pink) (Bottom right: Wild blue)
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-49344b20cd689bc8bb934416de5e1b5d-1500×1500.jpg (Left: Sunburst) (Right: Hot Tropics) A popular print series that uses seasonal trend colors expressed down to the smallest detail using 3D printing technology on environmentally friendly recycled polyester fabric. “Serenity” has a delicate floral pattern in soft pinks, blues, and yellows; “Wild Pink” and “Wild Blue” have bold and beautiful designs in seasonal colors; and geometric designs using bright colors. A total of 5 patterns are now available: “Sunburst”, an abstract pattern, and “Hot Tropics”, a leaf print with
multi-layered colors. You can choose from three sizes: the
ever-popular S size that adds flair as a fashion item, the highly requested M size with plenty of capacity, and the baglet that perfectly matches the petite body and pattern. *M size is available only in Sunburst and Hot Tropics. ※ • Print S size ¥13,750 (tax included) • Print M size ¥14,850 (tax included) *“Sunburst” and “Hot Tropics” only * • Print baglet ¥6,050 (tax included) <TYVEK(R) | Tyvek(R)>
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-8ff97fc01c0bbc323876b0407817eedc-1500×1500.jpg (Left: S size) (Right: Sling) A new series using Tyvek (R), a special material that is both light and durable and perfect for outdoor activities and active lifestyles, is now available for a limited time. It is the lightest model among the healthy bag bags, weighing less than 300 grams even in S size. The 25SS also includes a sling size for use in more active situations. • Tyvek (R) S size ¥16,500 (tax included) • Tyvek(R) Sling ¥9,900 (tax included) <COASTAL | Coastal>
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-de9a95e67fdcff68543e85fea94a9735-1500×1500.jpg “Coastal” is a seasonal fabric model inspired by the summer coast. The refreshing blue gradation is perfect for spring and summer outfits based on white. Available in two sizes: S size, which is easy to use on a daily basis, and a sling size, which is convenient for short outings. The sling size is a web-only model. • Coastal S size ¥19,800 (tax included) • Coastal Sling ¥9,900 (tax included) *WEB limited model* <MICROFIBRE QUILTED | Microfiber Quilted>
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-69f7db49caa4f3942b2da24130788f67-1500×1500.jpg This season-limited model uses fabric from the “Microfiber” series, which is characterized by its high-quality and smooth texture, and is elegantly finished with quilted stitching. The combination of three-dimensional fabric and classic navy creates a versatile design that can be worn throughout the season. • Microfiber quilted S size ¥18,150 (tax included) <OPAL | Opal>
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-43ff1eef772de6e85f2e29361ecf3c4a-1500×1500.jpg By interweaving colorful threads such as orange and navy with the metallic base fabric, “Opal” has a design that adds a spring-like splendor to its luxurious appearance. As a seasonal model, it is now available in sling size. • Opal sling ¥13,750 (tax included) <H-LUXE | H-LUXE>
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-2c4445789bab531d3f93d5af8c7dec1b-1500×1500.jpg “H Luxe” has a monogram pattern that expresses the “Healthy Back Bag” brand signature in black and white with a beige gold base. The iconic letters are beautifully crafted into a sophisticated geometric pattern. • H Luxe Sling ¥13,750 (tax included) <URBAN TRAVELER | Urban Traveler>
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-25c863aeaab6dbe91155853be98456fb-1500×1500.jpg (Left: Ocean) (Right: Sand) A popular series of healthy back bags with many distinctive outer pockets. The design allows it to be used in a wide range of situations, from everyday use to commuting to work or school, sightseeing, and travel. The medium size has a generous 9 liter capacity and is voluminous so you don’t have to worry about carrying more luggage when you go out. “Urban Traveler” uses a color scheme that is easy to use not only for active occasions but also for everyday use, and the 25SS will be available in two colors: “Ocean”, a deep blue, and “Sand”, a sophisticated brown color. • Urban Traveler M size ¥19,800 (tax included) <ACTIVE TRAVELER | Active Traveler> Image
URL: https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-66ac80be9013e209c043f4dbed9134f9-1500×1500.jpg The long-awaited black color of the “Traveler” series is now available! The most requested color from our customers is a
high-quality, glossy black finished with a fabric with a textured surface. It has a luxurious design that shows different expressions depending on how the light hits it. • Active Traveler M size ¥20,900 (tax included)
2025SS COLLECTION sales schedule ■General sales start date: March 4, 2025 (Tuesday) ■Pre-sale start date: February 5, 2025 (Wednesday) noon “Healthy Back Bag Japan Official Store” will begin pre-sale for online members only from noon on Wednesday, February 5th. Until noon on the 19th, get 5% off new items as a pre-order bonus! Please take this opportunity to register. *Pre-sale will only be available at the Healthy Back Bag Japan Official Store. For details, please check the latest information on the official store. ※ ▼Sales store: ・Healthy Back Bag Japan Official Store: http://www.healthybackbag.jp/ ・Store information: https://www.healthybackbag.jp/pages/shop *Please contact each retailer to purchase our products or check inventory. Some products may be discontinued due to the circumstances of the retailer. 2025SS LOOKBOOK
What is HEALTHY BACK BAG?
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-de32434c40ba8b6515c15eed67c14b39-1125×1125.png “One Shape Fits All” The founder, Margery Gaffin, a female teacher, was unable to lift heavy bags due to the aftereffects of an accident that injured her back. So, she consulted with her husband, Irwin, a leather craftsman who has a career in bag design for over 25 years, and a doctor and chiropractor friend, and began designing a shoulder bag that would be completely gentle on the body and would not put any strain on the body. In 1993, a bag with the brand’s iconic
“drop-shaped” design was created.
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-9a1694d06e33e2fbcf9224cae1d123c8-1000×1500.png The ergonomic design, which has been thoroughly improved and thought out, has created a comfortable bag that you won’t be able to put down once you put it on.It has gained fans all over the world and has now grown to be loved in more than 27 countries. HBBers (people with healthy bag bags) have an average of 6 or more HBBs, and 80% of them use them every day. (Based on British manufacturer research) Image
URL: https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-b3d51aae6cc5db7186a6cc8220308a91-1920×1130.jpg
https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-fd6a985ed87b0f9f11c6bedae45f1259-1500×1500.png The 12 strategically placed smart storage pockets prevent the bag from becoming unevenly distributed and distribute the weight. Since you can store your belongings in separate sections, you can decide on a fixed location for your belongings, making it easier to find and organize them while reducing the burden on your body. In addition, it is packed with features such as a pen slot, key ring, and tablet pocket. Image
URL: https://prcdn.freetls.fastly.net/release_image/27679/27/27679-27-7ed78a5267cdf1ee8fc66d442222b6e0-1080×1080.png ●Healthy Back Bag Japan Official Store https://www.healthybackbag.jp/

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