Skip to content
Home
» Adastria Co., Ltd. Adastria energizes Hokuriku! “HAPPY Ishikawa/HAPPY Toyama” event report 36 stores from 13 brands including GLOBAL WORK, niko and… will be holding a special sale to bring you HAPPY in the new year

Adastria Co., Ltd. Adastria energizes Hokuriku! “HAPPY Ishikawa/HAPPY Toyama” event report 36 stores from 13 brands including GLOBAL WORK, niko and… will be holding a special sale to bring you HAPPY in the new year

  • by

[Adastria Co., Ltd.] Adastria energizes Hokuriku! “HAPPY
Ishikawa/HAPPY Toyama” event report 36 stores from 13 brands including GLOBAL WORK, niko and… will be holding a special sale to bring you HAPPY in the new year ​
Adastria Co., Ltd. Press release: January 31, 2025 Adastria energizes Hokuriku! “HAPPY Ishikawa/HAPPY Toyama” Event Report 36 stores from 13 brands including GLOBAL WORK, niko and… will be holding a special sale to bring you HAPPY in the New Year A special project with the hope of making 2025 a wonderful year together with the local community
https://prcdn.freetls.fastly.net/release_image/1304/2473/1304-2473-1a8d4ae0df413215b73bae891152828b-1667×2365.jpg Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; CEO: Osamu Kimura) has the mission of “Play fashion!” and aims to become a “good community co-creation company.” , “HAPPY Ishikawa HAPPY”, which sells some products at reasonable prices to the people of the area affected by the Oku-Noto heavy rains, with the hope of recovery. Toyama” was held for three days from January 1st (Wednesday) to January 3rd (Friday), 2025. The Adastria Group has set “Growing with the Region” as one of its key sustainability themes, and is working to revitalize the region together with the people in the regions where it has opened stores. The Noto Peninsula Earthquake that occurred in January 2024 affected many people, including those in Ishikawa and Toyama prefectures, and our stores and fellow employees were among the victims. In the midst of all this, our employees, who have overcome many anxieties and hardships as fellow disaster victims through the support and words of local people, can only feel this message: “I want everyone in the disaster area to start the new year with an extremely happy feeling.” The project “HAPPY Ishikawa HAPPY Toyama” was born from this strong desire. 13 brands, including Adastria’s representative “GLOBAL WORK”, “niko and…”, “LOWRYS FARM”, and “studio CLIP”, are recommended at only 36 stores. We sell popular products in limited quantities every day at reasonable prices. On the day of the event, we received warm and hopeful comments from customers, such as “I hope this year will be a good year.” Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2473/1304-2473-9433e06ba278dce2edc6fb5cd914d74a-741×396.png “HAPPY Ishikawa HAPPY Toyama” bustling stores ■Comments from the planning/personnel manager
https://prcdn.freetls.fastly.net/release_image/1304/2473/1304-2473-6fa87e828d5f3b385842cb77382b50db-2650×2363.jpg (Left: Mr. Onogawa Right: Mr. Fukuchi) [Mr. Fukuchi] When I met with the facility, I asked them about their desire to make their customers happy next New Year, and I said, “There are many people who have suffered greatly due to the earthquake, so we hope to make 2025 as happy as possible.” I want people to have a New Year’s Day that makes them feel happy and happy.” That’s what led to the event. At this event, we will involve bosses and colleagues in Tokai, as well as store managers and staff working in the field, to share opinions and cooperate with all brands that have opened stores in Ishikawa and Toyama prefectures. I was able to receive many thoughts. At the same time, I felt a sense of connection, which is Adastria’s strength, and it was a refreshing feeling. On the day of the event, we had customers who were surprised to notice our HAPPY Price products, and who said things like “It was a good purchase” and “I was happy,” so I am glad I took on the challenge. There are many people who are still experiencing hardships in their lives, but when they come to our store, we want them to feel a little bit of joy with our fashion products and give them the feeling of “play fashion!” [Mr. Onogawa] We asked Mr. Fukuchi about this project at a time when many staff members were worried, wondering, “Will customers come next year for New Year’s?” Not only could I see the joy on the faces of the customers who visited the store, but I also felt that the staff working in the new year would be able to welcome the new year brightly, so I strongly supported the implementation of the project. When we actually celebrated the new year, we had many customers come to our store, and it was impressive to see them picking up our products while enjoying positive conversations with the staff, saying, “I hope this year will be a good year.” It was. I feel that it was a very good project that brought smiles to both staff and customers. Additionally, Adastria is a member of the “Emergency Disaster Response Alliance SEMA”, which is made up of a corporate alliance made up of private companies and a CSO alliance made up of civil society groups. Immediately after the Noto Peninsula Earthquake that occurred on January 1, 2024, we collaborated with Adastria General Support Co., Ltd., a special subsidiary of the Adastria Group, in response to the request for the first report of the start of an on-site investigation by CSO. We have provided support by providing outerwear samples free of charge as disaster relief supplies. We will remain rooted in the local community as an “indispensable presence” through products and services that enrich people’s lives, and we will continue to support the local community and protect smiles not only through emergency relief but also through our core business.
https://prcdn.freetls.fastly.net/release_image/1304/2473/1304-2473-e907484b70d86f306c902de46d6a7016-374×92.png Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands, including Global Work, Nicoand, and Lawry’s Farm, operating approximately 1,500 stores in Japan and overseas. We will celebrate our 70th anniversary in 2023, and with the mission of “Play fashion!” to make everyone’s life exciting through fashion, we will create an open community where people and information can exchange and create new value. We aim to become a creative company. Shibuya Hikarie, 2-21-1 Shibuya,
Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/

Leave a Reply

Your email address will not be published. Required fields are marked *

This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.