Adastria Co., Ltd. “Effective for the problems of adult women” Elura will start its 2025 spring season pro motion from January 31st (Friday)! All 6 styles released with the theme “Start with color, get ready for spring.”

[Adastria Co., Ltd.] “Effective for the problems of adult women” Elura will start its 2025 spring season promotion from January 31st (Friday)! All 6 styles released with the theme “Start with color, get ready for spring.” ​
Adastria Co., Ltd. Press release: January 31, 2025 “Effective for the problems of adult women” Elura will start its 2025 spring season promotion from January 31st (Friday)! All 6 styles released with the theme “Start with color, get ready for spring.” Continuing from the fall/winter season, we are also introducing new proposals for adult women, such as the brand’s first “Adult Denim Series,” featuring RINA, a model who is active in numerous fashion magazines. Rich lineup
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-3f24c753a3dd1a9a0bd4c41b789e0923-1920×1005.png Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Kimura Elura, a brand developed by Osamu Osamu, which has the concept of “effective for adult women’s concerns,” has appointed model RINA to promote the 2025 spring season, proposing to enjoy spring fashion with a focus on color. It will be available at all Elura stores and the official web store and ST from Friday, January 31, 2025. Since its brand debut in 2019, Elura has provided items that address the various concerns faced by adult women, based on the concept of “clothes that address the concerns of adult women.” When you visit Elura’s stores or website, we aim to help you find answers to all your fashion concerns for adult women. For the 2025 spring season, model RINA will continue to appear in the fall/winter season, expressing the fun of fashion and the exhilaration of spring that only adult women can enjoy under the theme of “FIND YOUR COLOR! 2025 Spring. Start with colors and prepare for spring.” Masu. The brand has developed six stylings based on recommended items and theme colors this spring, and some of the styles are available in stores and on the official web store, special content on ST, Instagram, etc. This spring visual features Elura’s first “adult denim series,” which is made of soft material and has a well-thought silhouette that makes adults look beautiful, as well as linen-mixed material set-ups that are both casual and beautiful and can be used both on and off, and light-weight clothing. Items that embody the brand’s values ​​appear in each styling, such as a vivid orange knit that is comfortable and will last until early summer, and will brighten your complexion. Enjoy Elura’s spring collection featuring a new spring color palette. ■01／CHILL OUT IN YELLOW A fresh yellow that looks great on spring holidays
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-a57e91eff8c7b7176c2274a46996fa02-1500×1125.png Denim is made of soft stretch material, but has a center press and a well-thought silhouette that makes it look beautiful on adults. Denim on denim is also a chic style, and the accent color of yellow creates a spring mood. Key Item 1 Adult wide denim (¥9,900 tax in) Key Item 2 Adult denim shirt (¥9,900 tax in) ■02／GLOW WITH LIGHT BLUE A dignified light blue that looks intelligent
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-f41d2299ea119a00a9ec1367d8a2a1d0-1500×1125.png The popular no-iron series blouses have a band collar and fluffy sleeves that express the sweetness of an adult. The hem of the top is a long A-line, so you can wear it with any bottom, so it’s an all-in-one look that’s different from usual, adding a freshness to it. Key Item Kaftan shirt that does not require ironing (¥6,600 tax in) ■03／FRESH MOOD IN GENTLE BEIGE A gentle beige perfect for the spring of encounters
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-6f61c6d9bd18a8edff0a0e5c452ac344-1500×1125.png This set-up is made of linen blend material that is both moderately casual and looks beautiful, with a silhouette that enhances your style and a stress-free feel to wear. It is easy to use even as a single item, and is sure to be useful for both on and off occasions. Key Item 1 Linen blend gilet (¥11,000 tax in) Key Item 2 Linen blend flare skirt (¥7,700 tax in) ■04/LET’S UPDATE NAVY MARINE Updated the classic navy border with a feminine look
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-715f0a70ab6336a6733970ea8309ee85-1500×1125.png The basic striped knit has just the right amount of looseness and a loose silhouette, giving it a feminine look. The lightweight material makes it comfortable to wear until early summer. Paired with navy pants, it will give you a classic marine look. Key Item Smooth touch boat neck pullover (¥5,500 tax in) ■05/BLOOM IN SHINY BEIGE A glossy beige that feels the splendor of spring
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-842f45c87c38bb7aa4645621a4961903-1500×1125.png A trench coat with a relaxed poncho-like shape that balances neatness and roughness. It’s light enough to put on quickly, yet maintains a rich feel. The short length makes it well-balanced when paired with voluminous bottoms. Key Item Short trench coat (¥14,300 tax in) ■06/FEEL SPRING BREEZE WITH ORANGE Vivid orange makes you feel bright
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-2f878987eecf17967bd79837174c667d-1500×1125.png Clear orange brightens up your complexion, giving you a relaxed look just by wearing it and adding a gorgeous finishing touch to your outfit. The loose knit is lightweight and comfortable, so it’s great until early summer. The black bottom makes it even more fashionable. Key Item Linen-like boat knit (¥6,600 tax in) ■About in-store key visuals From January 31, 2025 (Friday), the new visual will be released at all Elura stores.
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-a438311f2840a8e00be9a1bd11787d9e-1487×952.png ■About web content You can view the product’s appeal in detail on the special website. Spring season visual site URL:
https://www.dot-st.com/elura/cp/lookbook2025spring
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-f5e2ecf35a4869c02982ecb6af032648-744×646.png ■About model RINA
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-a5052d18c0e60bca69e63593f6e47f76-540×720.png Originally from Brazil. Came to Japan when I was 17 years old. She won a Japanese-Brazilian beauty pageant and debuted as a model in the magazine “JJ” at the age of 19. Since 2008, she has been the cover girl for “MISS” and has also appeared in numerous fashion magazines such as “CLASSY.”, “BAILA”, “Marisol”, and “and GIRL”. The book “Model RINA’s RECIPE OF Beauty, Food, and Housing LIFE,” which summarizes lifestyles and has been serialized in “desital ef” since 2007, was published in 2010. Because of its uniqueness, it has gained the support of many women and has become a hot topic. Currently, he is constantly receiving requests from fashion brands and is active mainly in fashion magazines such as “Precious”, “eclat”, and “VERY NAVY”. @rina_karina0417 ■About Elura
https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-962ad508c0bd72e791b6f31aa80c605c-1637×563.jpg Elura is a product for grown-up women that, like cosmetics, is created with the concept of “for me to love myself. No matter how old I am, to be myself and to be a woman.” It is a brand for The brand name comes from the backward reading of “A Rule”. The name was chosen to convey the meaning, “It’s not a rule. It’s my rule. No matter how old you are, be yourself and be a woman.” We have a total of 22 independent stores (including special event stores). The target audience is adult women, mainly in their 40s and 50s. https://www.dot-st.com/elura/ @elura_official ( https://www.instagram.com/elura_official/ ) “Elura magazine” https://www.youtube.com/@Elura_official @elura_official ( https://twitter.com/elura_official ) ■About Adastria Co., Ltd. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2469/1304-2469-fde78ee09ebe3d395079217e823658e3-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands such as Global Work, Niko&, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/