[Daytona International Co., Ltd.] “Helmet Share Relay”, a project to promote the wearing of helmets for high school students in
collaboration with the select shop [FREAK’S STORE] and the Nagano Prefectural Office, has come to an end! Daytona International Co., Ltd. Press release: January 31, 2025 “Helmet Share Relay,” a project to promote the wearing of helmets for high school students in collaboration with the select shop [FREAK’SSTORE] and the Nagano Prefectural Government, has come to an end! 30 students from all 7 schools in the prefecture participated The select shop [FREAK’S STORE] operated by Daytona International Co., Ltd. (Head office: Shibuya-ku, Tokyo / Representative Director, President and Executive Officer: Akira Sasaki) is located at the Nagano Prefectural Office (Nagano Prefectural Governor: Abe). Moriichi) teamed up with Starting with the launch ceremony for the fall national traffic safety campaign on Friday, September 20, 2024, we have launched a project to promote the use of helmets for high school students. With the aim of increasing the helmet-wearing rate in Nagano Prefecture, we are holding a helmet sharing relay campaign with the participation of high school students in Nagano Prefecture under the theme of “Commuting to School White Paper: Going to and from school is youthful.” We have released a helmet created in collaboration with the helmet specialty brand bern.
URL:https://www.daytona-park.com/cp/helmet/?utm_source=pressrelease&utm_medium=Referral&utm_campaign=913_helmetnagano&utm_content=P
https://prcdn.freetls.fastly.net/release_image/2246/598/2246-598-aa6608b799d03bec5b26668a4ec64b8f-3841×2161.jpg • What is Helmet Share Relay? This is a participatory campaign in which students in Nagano prefecture connect helmets to protect their daily school life and future in a relay format. Messages written on each student’s helmet include their thoughts on traffic safety, what they are passionate about, what they are working hard on, their dreams for the future, and their dear friends. The helmet will become a collection of thoughts. Through this campaign, we appealed to many prefectural residents, including high school students, for traffic safety, with the keywords of protecting those feelings, protecting yourself, and protecting your loved ones.
https://prcdn.freetls.fastly.net/release_image/2246/598/2246-598-f668c18eb22eba1ef8c8c077649bbfb9-1433×1285.jpg The Nagano Prefectural Government solicited participants from high schools in Nagano Prefecture and selected the members. The helmet sharing relay that started at “Saku Chosei High School” was passed on to “Tokai University Suwa High School,” and in the end, 30 schools and students from all 7 schools in the prefecture
participated. Ta. Cooperating high schools / Saku Chosei High School, Tokai University Suwa High School, Azusagawa High School, Daiichi Gakuin High School, Hakuba High School, Nagano Higashi High School, Ueda Someyaoka High School
https://prcdn.freetls.fastly.net/release_image/2246/598/2246-598-4ee47d51ff24b334ae01501d58f07559-2198×1472.png
https://prcdn.freetls.fastly.net/release_image/2246/598/2246-598-eb2d076792fe8027725560a520607c74-906×725.jpg
https://prcdn.freetls.fastly.net/release_image/2246/598/2246-598-c3493fa1205638e7b422cf708c40a201-906×725.jpg Through this activity, FREAK’SSTORE and the Nagano Prefectural Government aim to increase the helmet-wearing rate throughout Nagano Prefecture by helping many high school students recognize the importance of wearing helmets and by spreading this awareness to those around them. Click here for the special URL:
https://www.daytona-park.com/cp/helmet/?utm_source=pressrelease&utm_medium=Referral&utm_campaign=913_helmetnagano&utm_content=P Click here for a detailed event report:
https://daytonajp.com/news/3361/?utm_source=pressrelease&utm_medium=Referral&utm_campaign=131_HELMET&utm_content=P • About FREAK’S STORE
https://prcdn.freetls.fastly.net/release_image/2246/598/2246-598-0ed731b81aa7a047f9dff2afc87f6cbf-2098×374.jpg It started with the desire to “convey the richness and excitement of America to Japan.” Since our founding in 1986, we have selected items that we think are really good, mainly clothing, but also culture and art. A select shop that proposes realistic ways to enjoy a rich lifestyle as a freak who actively enjoys life experience. FREAK’S STORE Official Online Store “Daytona Park”
(https://www.daytona-park.com/) Instagram
(https://www.instagram.com/freaksstore_official/) • Daytona
International Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/2246/598/2246-598-86378425e1172d0221224f2ea307ad71-1160×254.jpg Founded in 1986. In addition to our core business, the select shop “FREAK’S STORE,” we also have the sustainability-themed concept store “Firsthand,” communication media “FREAK,” the select shop industry’s first cooperative standard housing “FREAK’S HOUSE,” He is involved in a wide range of projects, including the coworking space “&FREAK.”, the renewable energy project “Freaks Denki”, and the NFT project “NFT FREAK”. We are also promoting SDGs initiatives with unique projects such as collaborations, alliances “FREAK’S VILLAGE”, and local promotions born from the “love” and “enthusiasm” cultivated at FREAK’S STORE. Corporate site (https://daytonajp.com/ )

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