Skip to content
Home
» BEST ISHIDA What is the key to the success of the rapidly growing watch brand “Maurice Lacroix”?

BEST ISHIDA What is the key to the success of the rapidly growing watch brand “Maurice Lacroix”?

  • by

[BEST ISHIDA] What is the key to the success of the rapidly growing watch brand “Maurice Lacroix” ​
BEST ISHIDA Press release: January 31, 2025 What is the key to the success of the rapidly growing watch brand “Maurice Lacroix”? BEST ISHIDA’s YouTube program “BEST TIME BEST LIFE” This time, Maurice Lacroix representative Stephane Waser, who came to Japan on an emergency basis, will be the guest
https://prcdn.freetls.fastly.net/release_image/71130/50/71130-50-3fcd1129374bedf2e54f90b942df1300-1921×1081.jpg
https://prcdn.freetls.fastly.net/release_image/71130/50/71130-50-5c73ee65bdd11ec73dbc6e5ab20d4364-1181×587.png The YouTube program “BEST TIME BEST LIFE” is a YouTube program in which Mitsutaka Ishida, president and representative director of authorized watch retailer BEST ISHIDA (Best Sales Co., Ltd.) serves as the main personality. This time we have a guest interview with Stephane Waser, representative of Maurice Lacroix. We have published a dialogue that is deeply useful not only in business but in every moment of life. Maurice Lacroix has been the top seller at BEST ISHIDA for six years. It has a high perceived value, attracts many fans with its free and beautiful design achieved through in-house integrated production, and the outstanding quality achieved through craftsmanship cultivated in a Swiss workshop. Stephane Waser says that although from the outside it looks like a brand that has grown steadily, it has actually overcome many challenges. We will take a look at the secret of how they were able to adapt to the times and earn a high reputation after rebranding. In addition, Koji Nakazawa, the founder of the world’s first official watch club “Maurice Lacroix Watch Club Japan”, will also appear and talk about how he met Stephane Waser as a fan, and how he started the watch club. We also asked how the company came to be operated. https://www.youtube.com/watch?v=QlGIAwHYuVI&t=953s What is [Maurice Lacroix] Maurice Lacroix is ​​a Swiss-based luxury watch brand founded in 1975. Utilizing traditional Swiss watchmaking techniques, we pursue accuracy, durability, and beauty of design. It has a reputation for its advanced technical capabilities in developing unique movements. In addition, there are many models that combine timeless classic design with modern design, and the “AIKON” collection is particularly representative. In Japan, it is gaining popularity among men in their 20s.
https://prcdn.freetls.fastly.net/release_image/71130/50/71130-50-d88d85cd94bac84c1de64bc7f779ad26-800×800.jpg Maurice Lacroix Masterpiece Skeleton Label Noir MP7228-DLB04-090-2 2024 model Limited product Hand-rolled Men’s Price ¥1,177,000 tax included
https://prcdn.freetls.fastly.net/release_image/71130/50/71130-50-daba550ce3ff49511bc7675a62663504-619×591.png 《Guest Profile》 Stephane Waser/Maurice Lacroix Managing Director Born in Switzerland in 1975. After graduating from HEC University of Lausanne, he joined TAG Heuer. After working in marketing at various companies, he joined Maurice Lacroix in 2008. Increase brand awareness as International Marketing Director. Current position since July 2014. By creating an “icon” and further connecting with the community, he put Maurice Lacroix back on a growth track.
https://prcdn.freetls.fastly.net/release_image/71130/50/71130-50-8094d39ff55ec00b85062309476f0d6f-435×589.png Interviewer Mitsutaka Ishida, Representative Director of Best Sales Co., Ltd. Mitsutaka Ishida, who worked for Itochu Corporation for 29 years, started “BEST TIME BEST LIFE” as a new challenge in the watch industry. This is also a business letter from Mitsutaka Ishida, who continues to “explore” and “challenge”. This content can be enjoyed not only by watch fans but also by everyone involved in business. Please watch it.
https://prcdn.freetls.fastly.net/release_image/71130/50/71130-50-4ddcf22dab867a4727d1cb7ec85d4325-797×942.png Assistant New Year’s Nippon Television announcer Mika Oguma Company Profile Trade name BEST ISHIDA Co., Ltd. Representative Representative Director and President Mitsutaka Ishida Location 5F Grace Kojimachi, 12-3 Nibancho, Chiyoda-ku, Tokyo 102-0084 Establishment September 1979 Business details Sales of watches, jewelry, and interior goods Number of employees 111 people (January 2025) Capital 50 million yen URL https://ishida-watch.com

Leave a Reply

Your email address will not be published. Required fields are marked *

This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.