[Amazing parasol, now available for pre-order] Ultra lightweight, only about 200g with one-touch automatic opening and closing. Complete blackout with 100% UV cut rate and light blocking rate. Introducing a folding umbrella for both sun and rain that is also suitable for men. Popular super absorbent umbrella with cover “Hareshizuku”
Fun Standard Co., Ltd. Press release: January 31, 2025 [Amazing parasol, pre-order now] Ultra lightweight, only about 200g with one-touch automatic opening and closing. Complete blackout with 100% UV cut rate and light blocking rate. Introducing a folding umbrella for both sun and rain that is also suitable for men. Popular super absorbent umbrella with cover “Hareshizuku” Used by a global down jacket manufacturer, this high-quality fabric is ultra-light, durable, compact, and stylish. -34.9℃ heat shielding, super absorbent umbrella cover included for rainy days, safety lock to prevent injury, “Harishizuku” that you can rely on on both sunny and rainy days
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-7a6a8997ba9644a1939ed11ff25c7fa2-1920×1080.jpg ■ Ultra-lightweight, high-performance folding parasol from Fukuoka “Hareshizuku” The brand “BELLEMOND” produced by Fun Standard Co., Ltd. (Representative Director: Ryosuke Oya), headquartered in Onojo City, Fukuoka Prefecture, is an unprecedented (*) ultra-lightweight and highly functional brand. We have developed a folding parasol “Hareshizuku” (automatic opening/closing type).
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https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-2d987f8f66c6ba8511d1121b607647ca-1184×789.jpg There are many sun and rain umbrellas on sale in the world, but we aim to create products that will make you think, “You can’t go wrong with this one.” Hareshizuku is a product that was completed under the supervision of professionals who have been involved in the development of umbrellas for many years, paying close attention to every detail. It is designed to be lightweight and easy to handle, making it suitable for people with weak strength while also satisfying those who seek high performance. *In-house research Product Overview Product name: Hareshizuku Weight: 203g (automatic opening/closing type) Size: Diameter 97cm when unfolded, length 28cm when folded Performance: UV cut rate 100%, light shielding rate 100%, water repellency level 5 (water pressure resistance 10,000 mm or more) Price: Regular price 3,480 yen → Special pre-order price 2,980 yen (tax included) Reservation start time: Late January 2025 (Pre-order begins
exclusively at Rakuten Market official shop, Delivery schedule: Late March 2025) Sales start date: Around mid-March 2025 (details to be announced at a later date) *Pre-order sales will start sequentially on Amazon official store Rakuten market pre-order page Full of reservations! The folding sun and rain parasol “Harishizuku” has received a great response even before its release!
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-c0a09f9dfc9576c0f3f49d01aef332ff-1428×477.jpg Part of the actual order screen Ahead of full-scale sales in the spring of 2025, reservations for the folding sun and rain parasol “Hareshizuku” are flooding in. With high performance of 100% UV cut rate, 100% light blocking rate, and UPF50 , it firmly blocks strong UV rays and sunlight. Furthermore, although it is an automatic
opening/closing type with a diameter of 97cm, it is lightweight at only 203g, and is supported by many people. In addition,Hareshizuku uses a special high-density 20D400T fabric. This fabric is a thin and durable material used by world-famous down jacket manufacturers, making it both lightweight and durable. Although it is significantly lighter than the conventional “75D190T” fabric, it maintains its shape firmly, reducing stiffness when stored and allowing it to be stored smoothly in an umbrella bag. Furthermore, the compact design greatly reduces the burden of carrying it around. “Harishizuku” is designed for both sunny and rainy days and can handle sudden rain while blocking strong sunlight. What’s more, with the included super absorbent umbrella cover, you can quickly store it even when it’s wet, and you can comfortably carry it on the train, car, or indoors. In addition, we are particular about safety and are equipped with a reverse prevention function (with safety lock). Harishizuku is equipped with a safety lock function in consideration of the “accident risk of jump-type folding umbrellas,” as warned by the National Consumer Affairs Center of Japan. It is designed to prevent accidents caused by sudden jumps and backlashes that occur with conventional jump umbrellas, so you can use it with confidence. It can be operated smoothly with light force, so it is designed with consideration for people with weak strength and the elderly. While emphasizing safety, it has been carefully designed to ensure everyday convenience. Currently accepting advance reservations. As the number is limited, we recommend making your reservation early! We have already received many reservations, and depending on the timing of your order, it may take some time for your order to be delivered. Thank you for your understanding.
■Characteristics of the ultra-lightweight parasol series “Harishizuku” for both rain and shine 1. Ultra-lightweight ~ Surprisingly light, industry-leading and comfortable to carry 2. Safe even with wet umbrellas thanks to the super absorbent umbrella cover ~ Quickly store wet umbrellas 3. Everything, 100% ~ Feeling of security as it completely blocks UV rays and sunlight 4. Heat shielding effect of -34.9℃ ~ A parasol that makes you feel cool 5. Wind-resistant durability and flexibility ~ Even if it is knocked over, it quickly returns to its original state 6. Reverse prevention function – Designed with a safety lock for safe use 7. Uses the same fabric as the world-famous down jacket – high-quality material called “20D400T” 8. Water repellency level 5 – highest class water resistance performance in JIS test
1. Ultra-lightweight ~ Surprisingly light, industry-leading and comfortable to carry Automatic opening/closing type: 203g It is extremely lightweight for a fully blackout parasol with a diameter of 97 cm and an automatic opening/closing type. Even compared to famous brand parasols, it is a top class product in terms of lightness. Image
URL: https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-6e30d6721d56f98485da1c7296572879-1600×1600.jpg Surprisingly light at about 200g with a diameter of 97cm and automatic opening/closing *Weight without black umbrella bag. Lighter colors such as off-white require a thicker coating and are approximately 15-20g heavier. In addition, the product’s coating is carefully finished by applying multiple coats to maximize its performance. Therefore, due to minute differences in the amount of coating, the weight may vary slightly from production lot to production lot. 2. Safe for wet umbrellas with super absorbent umbrella cover ~ Quickly store wet umbrella When handling a wet umbrella on a train, car, or indoors, you can easily store it with a super absorbent umbrella cover, so you don’t have to worry about getting the inside of your bag wet. The outside of the cover is highly water repellent, and the inside is made of microfiber material with excellent water absorption. It can store up to approximately W11cm x H28cm, so it is not only useful as an umbrella cover, but also useful for storing sweaty plastic bottles.
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-15add0475063677d8d29242354de14c8-1184×789.jpg Easily stored in a microfiber umbrella bag
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-8c18057896b33f707f348331e035cfe5-1184×750.jpg You can put it in your bag without worrying about it even on trains or inside buildings
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-93400ae722722cfecb1da103de956233-1184×872.jpg There are two types of colors. Can be fully opened 3. Everything, 100% ~ Feeling of security as it completely blocks UV rays and sunlight With 100% UV cut rate, 100% light blocking rate, and UPF50 performance, it firmly blocks UV rays and sunlight. The inside has a black coating that absorbs UV rays and light and prevents glare from the ground and walls.
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-d8be32c7777bfffbe4f5723053d7e8d9-1600×1600.jpg All 100%. Tested by an external agency With other umbrellas, the coating may be uneven, but in order to achieve complete blackout, Harishizuku pays close attention to detail and carefully applies multiple coats.
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-e68c88b769b318e4ef8a888adcc93a37-1600×1600.jpg Tested by an external institution. Can be used with confidence *This product has been inspected based on JIS standards at the Japan Textile Products Quality Technology Center. *1. The listed UV protection rate, light blocking rate, UPF value, and heat blocking rate are measured values in the state of the fabric. These numbers do not indicate the performance of the umbrella itself.
4. Heat shielding effect of -34.9℃ ~ A parasol that makes you feel cool A mannequin experiment conducted at the Japan Textile Quality Technology Center (QTEC) showed that Hareshizuku significantly reduced the head temperature from 65.3℃ to 30.4℃ under the irradiation environment of artificial solar lighting. has been confirmed
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-8bbd18387038a389333bb540b4a26368-1600×1600.jpg Mannequin experiment conducted at the Japan Textile Products Quality Technology Center *1. The thermography data listed is the result of an experiment using off-white color. The heat shielding rate varies depending on the color.
5. Wind-resistant durability and flexibility ~ Even if it is knocked over, it quickly returns to its original state It is designed to be used safely even in strong winds. The 6-rib x fiberglass structure creates a flexible yet durable frame. In the unlikely event that the umbrella is knocked over by the wind, it will be restored to its original position with the press of a button. A reliable design that can be used comfortably even on rainy or windy days.
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-af6a6c2bea30d0f02993d1d0bf650b67-1600×1600.jpg 6. Reverse prevention function ~ Designed with a safety lock for safe use Harishizuku is equipped with a safety lock function in
consideration of the “accident risk of jump-type folding umbrellas,” which the National Consumer Affairs Center of Japan warns of. Designed to prevent accidents caused by “sudden jumping” or “reversing” seen with conventional jump umbrellas, you can use it with confidence. It can be operated smoothly with light force, so it is designed with consideration for people with weak strength and the elderly. While emphasizing safety, it has been carefully designed to ensure everyday convenience. ▼In-house “Hareshizuku”: Has a safety lock. Even if you stop midway, it will stop without going backwards
In-house “Hareshizuku”: With safety lock ▼Competitor: No safety lock.If you don’t push it all the way, it will come back with strong force
Other companies: No safety lock ・Comparison of “Harishizuku” with a safety lock and an umbrella without a safety lock
Comparison of “Harishizuku” with a safety lock (right) and an umbrella without a safety lock (left) Umbrellas without safety locks can snap back with great force. The impact is strong enough to break a glass cup. When choosing a one-touch folding parasol, choose one with a safety lock to prevent injury.
7. Uses the same fabric as the world-famous down jacket ~High-quality material called “20D400T”
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-970b5a67e17050053f4bf67ba7d9b177-1184×789.jpg Harishizuku has a large diameter of 97cm when unfolded, and is large enough to cover the entire body. Despite this, the length when stored is only 28cm. Compact, less than A4 size, it is designed to easily fit into your everyday bag. What made this combination of storage and spaciousness possible was the use of a special high-density 20D400T fabric. This fabric is a thin and durable material that is also used by world-famous down jacket manufacturers, making it lightweight and durable at the same time. It has a smooth, high-quality feel and an elegant luster.
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-7d4feae2d65714f7e11dcaadc80f97de-1184×789.jpg Although it is thin, it maintains its shape well, so it reduces stiffness when stored and can be smoothly stored in an umbrella bag. In addition, this fabric is overwhelmingly lightweight compared to the conventional 75D190T fabric and is less bulky, which greatly reduces the burden of carrying it around. *Due to the characteristics of lightweight and thin fabrics, they tend to wrinkle more easily than heavier and thicker fabrics, so we appreciate your understanding in advance.
8. Water repellency level 5 – highest class water resistance performance in JIS test Harishizuku has cleared the highest level of water repellency level 5 in the JIS test and boasts a water pressure resistance of over 10,000mm. This allows you to use it with confidence even in sudden heavy rain.
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-d58ba5baea769a1fc902de17bc1bb490-1954×790.png *This product has water resistance that can withstand heavy rain, but it is not intended to be used in extremely bad weather such as storms or typhoons. Therefore, we ask that you refrain from using it under such circumstances.
■Color variations ■Set contents 1. Umbrella body, 2. Umbrella bag, 3. Super absorbent umbrella cover
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https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-9101d828ba89a9b0659a7cee405d6299-1600×1600.jpg Color variations ■Size details [Size when unfolded] Arc length: 107cm Diameter: 97cm [Stored size] Height: 28cm Width: 4.5cm [Super absorbent umbrella cover] Height: 31cm Width: 11cm *The storage size is 28cm.
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https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-837511b76ffb97ee221ab750687e5bc6-1600×1600.jpg Rakuten market pre-order page Finally – Our thoughts and commitment at Belmond – Why mobile accessory brand “Belmond” developed a parasol In recent years, summer heat has become increasingly severe due to global warming and urbanization.
Particularly in urban areas, the heat island effect is further accelerating heatwaves and increasing health risks. The number of cases of heatstroke is increasing every year, and measures to protect from the sun are essential, especially for people who spend a lot of time outdoors, children, and the elderly. Also, the health risks caused by the effects of ultraviolet rays cannot be overlooked. Many people have become interested in protecting against UV rays, as they can not only damage the skin but also cause health problems in the long run. As a result, parasols, which were traditionally thought of as a “woman’s thing,” are now becoming popular among all generations, including men and children. Witnessing these social changes, we at Belmond turned our attention to an item called a parasol. This project started with a sense of mission: to provide products that not only provide sun protection, but also help make modern life more
comfortable, beautiful, and healthy. Use the “functionality” and “design” that have been cultivated At Belmond, we have applied our commitment to functionality and design, which we have cultivated in the mobile accessory category, to the new field of parasols. The result is a lightweight yet highly durable product that is compact when stored. This makes it a perfect match for modern lifestyles that demand portability. Furthermore, it has high-performance light blocking properties that block 100% of ultraviolet rays, making it an effective measure against intense heat. Harishizuku’s commitment to fabrics – the ideal fabric that is thin and strong What do you look for in a parasol? It’s functional enough to block sunlight and UV rays, and lightweight enough to be carried around every day. In order to achieve both of these goals, we thoroughly reviewed the materials and structure through repeated trial and error. To achieve complete blackout, a coating that absorbs ultraviolet rays and light is essential. However, there was a problem in that the more coatings were applied, the heavier the product became. That’s why we turned our attention to a special fabric called 20D400T. By using this thin and dense fabric, we have achieved complete blackout while maintaining lightness and strength. As mentioned above, this fabric is a high-quality material that is used by world-famous down jacket manufacturers. It is lightweight, not bulky, and has excellent durability. In order to provide a lightness and a sense of security that you will want to pick up every day, we were particular about the selection of materials without compromising. Harishizuku is the ideal parasol to make your daily life more comfortable. Rakuten market pre-order page
https://prcdn.freetls.fastly.net/release_image/79792/366/79792-366-3fa4063638c7055e6cf9f333e09da1ca-960×960.jpg BELLEMOND is a domestic manufacturer that develops and sells mobile accessories. We develop and sell high-quality products by conducting everything from product planning to sales in-house. We put customer satisfaction first and provide extensive after-sales support. We provide services that you can use with peace of mind. [BELLEMOND Official Media] BELLEMOND Official Website: https://www.bellemond.jp tiktok: https://www.tiktok.com/@bellemond_official YouTube:
https://www.youtube.com/@bellemond_official
X:https://x.com/bellemond_jpInstagram：https://www.instagram.com/bellemond.official/ [Company Profile] Company name: Fun Standard Co., Ltd. Representative: Representative Director Ryosuke Oya Head office location: 1001, 1F, Paseo Minamigaoka, 16-6 Murasakidai, Onojo City, Fukuoka Prefecture, 816-0954 Business content: Planning, development, mail order, crowdfunding, design, PR, etc. HP: https://www.funstandard.jp/
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