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» Return to the soil This one piece will eventually lead to big changes ~ A handkerchief to wear 100% Japanese paper

Return to the soil This one piece will eventually lead to big changes ~ A handkerchief to wear 100% Japanese paper

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[Returning to the soil] This one piece will eventually lead to big changes ~ A handkerchief to wear [100% Japanese paper] ​
Cure Group Co., Ltd. Press release: February 1, 2025 [Return to the soil] This one piece will eventually lead to a big change ~ A handkerchief to wear [100% Japanese paper] The second collaboration between Cure Group x Bunka Gakuen University x Takashimaya! “Wearing handkerchiefs” made from 100% washi fiber CURETEX(R)︎ will go on sale from February 1, 2025 through
Takashimaya’s purchase-based crowdfunding.
https://prcdn.freetls.fastly.net/release_image/113090/4/113090-4-df45a72f8cb6fa58b42c92ec3f49bd6c-699×523.jpg “Handkerchief to wear” (from the left of the image, blue and yellow) Crowdfunding page ​ Takashimaya Co., Ltd. (Head Office: Osaka City, Osaka Prefecture, President and Representative Director: Yoshiro Murata, hereinafter referred to as “Takashimaya”) and Cure Group Co., Ltd. (Head Office: Minato-ku, Tokyo,
Representative Director and President: Tsuyoshi Emori, hereinafter referred to as “Cure Group”) , Department of Fashion Sociology, Faculty of Fashion, Bunka Gakuen University (located at In
collaboration with the student team “Ejoin” from Shibuya-ku, Tokyo (hereinafter referred to as “Bunka Gakuen University”), we are crowdfunding a handkerchief “Wearable Handkerchief” using Japanese paper fiber with excellent antibacterial effects. We have started the project. This project will be implemented on the Takashimaya crowdfunding site until February 28, 2025. Cure Group sells Japanese paper fiber , a sustainable material that is kind to people and the earth. In collaboration with Takashimaya and Bunka Gakuen University, we have planned and developed a 100% washi paper handkerchief made by CURETEX(R), a “handkerchief to wear”, with the aim of nurturing the next generation of human resources who will co-create a sustainable future. I did.
“Three points about the handkerchief you wear” ●Multifunctional Japanese paper fiber Uses safe, secure, and comfortable materials that have excellent antibacterial and deodorizing effects and are Oeko-Tex certified. ● No matter who uses it, it is correct! Not only can you use it to wipe your hands, but it can also be worn around your neck, wrapped around things, etc., regardless of your age or gender. ● Biodegradable fabric Ethical and sustainable consumption realized with handkerchiefs
A “handkerchief to wear” that takes full advantage of the
antibacterial, deodorizing, and biodegradable properties of supple and strong washi fiber CURETEX(R). Theproposesfree usage that goes beyond traditional uses. It can be used not only as a handkerchief for drying your hands, but also as a fashion item by wrapping it around your neck, or as an eco-bag for wrapping things. This handkerchief was created with the flexible ideas unique to university students, and is left to the free imagination of each user, regardless of gender or age, under the theme of “It’s correct no matter how anyone uses it.” It is being In addition, through the handkerchiefs we use in our daily lives, we will have the opportunity to consider fashion’s
environmental issues as “personal” and experience the possibility that “this one piece can eventually lead to big changes.” This is an attempt to provide. This product will be sold from February 1, 2025 (Saturday) to February 28, 2025 (Friday) as part of Takashimaya’s sustainable action [TSUNAGU ACTION WEEKS] through the company’s purchase-type crowdfunding.
https://prcdn.freetls.fastly.net/release_image/113090/4/113090-4-19e17d44b8e4de6696f5d52298804f71-700×527.jpg Size|Approx. 60cm x 60cm A handkerchief to wear ■Sales price 1 piece 5,940 yen (tax and shipping included) ■Color (2 colors) Blue/Yellow *This is a purchase-type crowdfunding that uses an all-in method. Please see the website for details. Crowdfunding page:
https://crowdfunding.takashimaya.co.jp/projects/bunka2024
https://prcdn.freetls.fastly.net/release_image/113090/4/113090-4-a1c9974b02f787d391cdaa4bf7dcd875-699×393.jpg Second collaboration between Cure Group x Bunka Gakuen x Takashimaya In addition to Professor Nobuko Kumagai of Bunka Gakuen University, who is one of the pioneers in researching the impact of fashion on society and the environment, Associate Professor Seiji Okabayashi, who researches various behavioral change processes in fashion, and Cure Group will be working together from 2022. , industry and academia collaborated to explore sustainable initiatives. In 2023, we launched our first project with Takashimaya with the aim of developing the next generation of human resources, and we were able to obtain great results, leading to this second collaboration. Takashimaya employees with extensive experience in fashion-related planning, purchasing, and sales participated as observers and explained the CURE Group’s approach to sustainability and the materials used in CURETEX(R). Bunka Gakuen University students who have absorbed knowledge from
manufacturing to sales work together to plan and consider products, and by experiencing the process of actually selling them, we are creating an opportunity for the growth of human resources who will be responsible for the future of society. Masu. ■“Responsibility to create and consume” ■“Let’s realize gender equality” ■“Let’s achieve our goals through partnership” This “handkerchief to wear” is one of Takashimaya’s sustainable action [TSUNAGU ACTION WEEKS] initiatives, and its theme is to encourage people to consider environmental issues in fashion as their own personal issues through everyday items. Masu. Our goal is to contribute to the achievement of the SDGs in the process of realizing the students’ wishes through CURETEX(R): “This one piece will eventually lead to a big change.” ■ “Reducing environmental impact with a size that takes even the remaining fabric into consideration” ■ “A free piece that will give you the correct answer no matter how you use it” ■ “Flexible ideas unique to students, manufacturers that give form to those ideas, and department stores that deliver them to customers” A handkerchief made of 100% washi paper created through a collaboration between Bunka Gakuen University, Japan’s leading educational institution in the fashion field, CURE Group, which sells sustainable materials CURETEX(R), and Takashimaya. We will increase the momentum to foster society.
https://prcdn.freetls.fastly.net/release_image/113090/4/113090-4-8b2b38035c65d2034f74a5af33f3d894-1188×333.png The Cure Group aims to create a new world in which people can wear clothes comfortably, use them for agriculture, enjoy them as food enrichment, and improve their health. In collaboration with companies and organizations, we are actively promoting a circular project linked by Japanese paper fiber CURETEX(R), which aims to realize a truly sustainable society. [Inquiries regarding this matter] Cure Group Co., Ltd. Industry-academia collaboration team TEL: 03-6277-1618 E-mail: info@cure-gp.com
https://prcdn.freetls.fastly.net/release_image/113090/4/113090-4-b9b70522764011779585f225fc2125d4-546×328.jpg CURETEX(R), a sustainable material born from the soil and returned to the soil, is made from perennial plants that do not lead to
deforestation. Furthermore, it is highly biodegradable and returns to the soil in a short period of time, so it does not become “garbage” and does not emit CO2 when incinerated. 〈CURETEX(R)〉 is truly sustainable fashion that is “born from the soil and returns to the soil.” Not only that, CURETEX(R) has been found to have the surprising effect of activating soil microorganisms during biodegradation. Image
URL: https://prcdn.freetls.fastly.net/release_image/113090/4/113090-4-1a23b899adae6dc989c2d64d12268734-1999×1225.png The recycling-oriented future co-creation project is also featured in the Osaka/Kansai Expo Co-Creation Challenge Once worn out, you can cover it with soil around you, such as a planter in your garden or balcony, and it will biodegrade and disappear in a few months. Flower beds and home gardens can help create rich soil, grow healthy flowers, and harvest nutritious vegetables.
https://prcdn.freetls.fastly.net/release_image/113090/4/113090-4-bc18b265fbe9ac0e995395c312747f2e-1900×2700.jpg OEKO-TEX(R) has certified products of the world’s highest standards for over 350 types of hazardous substances, which far exceeds Japanese safety standards, as well as certifications for the people involved in production. It is proof of the world-class safety in the textile business, such as certification of sustainable factories that are also considerate of their environmental impact. (Quoted from
https://oeko-tex-japan.com/about/) CURETEX(R), a Japanese paper fiber, has obtained Oeko-Tex(R) Standard 100, an international safety standard for textile products. This certification is the strictest “Class 1″ for textile products that come in contact with infants up to 36 months of age. In other words, it is recognized as “safe for babies to put in their mouths” and can be worn by all generations with peace of mind. is Japanese paper made using a unique
manufacturing method that does not lose the original power of the plant material. It’s fiber. The original functions of the plants used as raw materials are utilized as they are, and they have excellent UV protection, antibacterial properties, deodorizing properties, humidity control properties, and antiviral properties, all of which are related to the comfort of clothing. Recognized for their high antibacterial and deodorizing properties, CURETEX(R) socks were worn by Japanese female astronauts in 2010. *“Friendly to people and the earth” and “safe, secure, and comfortable materials” mean that the materials are Oeko-Tex Standard 100 certified, that the raw materials are perennial plants, and that they biodegrade in a short period of time. This refers to the fact that it has excellent deodorizing and humidity control properties. *For effectiveness, we use unbleached thread or fabric and have been tested by the Japan Textile Products Quality Technology Center. This is not an effect or effect when dyeing.

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