Umbrella brand “Wpc.” Appoints Aoi Yamada as image character for spring/summer 2025 collection! “Let’s jump out. ” Providing new value of umbrella x fashion with the theme
World Party Co., Ltd. Press release: February 3, 2025 Umbrella brand “Wpc.” appoints Aoi Yamada as the image character for the spring/summer 2025 collection! “Let’s jump out. ” Disseminating new value of umbrella x fashion with the theme -Season visual & brand movie released from February 3, 2025 (Monday)- The umbrella brand “Wpc.” developed by World Party Co., Ltd.
(Headquarters: Sumiyoshi-ku, Osaka, President and CEO: Tomoo Tomita) has Aoi Yamada, who is active as a dancer and actor, as the image character for the 2025 Spring/Summer collection. “Let’s take a leap forward.” -I coordinate with the umbrella. – We will release five seasonal visuals and brand movies expressing the concept of “-” from February 3, 2025 (Monday).
https://prcdn.freetls.fastly.net/release_image/58622/270/58622-270-2819ffa3bcf6be6d8906810ce6b205d3-1400×800.jpg Reason for appointment/Brand movie Wpc., which has a lineup of umbrellas with bright designs that brighten up the rainy sky and functionality that is comfortable to use, sells approximately 6 million umbrellas a year and pursues the possibilities of umbrellas and fashion. This time, we have welcomed Mr. Aoi Yamada, who is active as a dancer and actor and attracts many people, as the image character for the 2025 spring/summer season concept “Let’s jump. -I coordinate with the umbrella. -” is expressed with Aoi Yamada’s free ideas and original worldview, along with five coordinations with different tastes. The concept for this season is Aoyamada’s way of living her own life as an expressive person who is responsible for the next generation, and the WPC that overturns the preconceptions of umbrellas while continuing to convey new value by treating umbrellas as “fashion items” rather than “daily necessities.” By superimposing the ., you can freely say “Let’s take off!” without being bound by the framework. ” It has the meaning. We chose Aoi Yamada, who is attracting attention as a fashion icon, as the image character this time, with the hope that everyone who loves fashion can enjoy umbrellas with their own sensibilities. The brand movie begins with a scene in which Aoi Yamada rhythmically descends the stairs in the rain, looking towards us with a wavy umbrella in hand. Spread your arms out and feel the rain all over your body, or jump into a puddle and take a step with all your might. Using Wpc.’s umbrella as a “fashion partner to express yourself”, you can match it with a variety of outfits such as elegant, retro, and casual, and it is impressive to see people jumping out of the rain. In the making movie that will be released at the same time, you can enjoy the two-day filming process as well as Aoi Yamada’s original song that expresses the brand name “Wpc.” with dramatic sounds. Please take a look at it along with the interview movie. Wpc.×Aoi Yamada “Let’s jump. -I coordinate with the umbrella. -” 2025 Spring&Summer ▼Brand movie https://img.youtube.com/vi/2TXMuX1e4ZE /sddefault.jpg https://www.youtube.com/watch?v=2TXMuX1e4ZE ▼Making movie https://img.youtube.com/vi/LfoZXqekKr4 /sddefault.jpg
https://www.youtube.com/watch?v=LfoZXqekKr4 ▼Interview movie https://img.youtube.com/vi/fqrxaihnWek /sddefault.jpg
https://www.youtube.com/watch?v=fqrxaihnWek Season visual Vinyl Umbrella: Chikyuya x Wpc. Sky Blue Umbrella/Twilight (2,640 yen including tax) The light gradation of the sky blue umbrella and the yellow dress overlap with the sunset sky, creating an instantly magical atmosphere. A vinyl umbrella allows you to enjoy the contrast between the transparency of the umbrella and the sky. Aoyamada’s appearance, which embodies the theme of “Let’s take a leap forward,” is truly a sight to behold.
https://prcdn.freetls.fastly.net/release_image/58622/270/58622-270-9391d1450ebedb864806f3fdfdacfae7-1400×800.jpg Umbrella: Floating Tulip/Off (2,860 yen including tax) The tulip pattern, which is drawn with a light and soft touch that makes you feel the arrival of spring, is an umbrella that goes well with adult retro styling based on pastel colors. The use of clear and gold parts on the handle of the umbrella adds elegance.
https://prcdn.freetls.fastly.net/release_image/58622/270/58622-270-56c9fc43a9bf868709d92851fc6d179d-1400×800.jpg Vinyl umbrella: wavy umbrella/off (2,640 yen including tax) For playful fashion, choose a playful umbrella. This vinyl umbrella is eye-catching with its wave-like shape and pink piping along the umbrella. By matching the handle with colorful color chips, it creates a unique and pop impression.
https://prcdn.freetls.fastly.net/release_image/58622/270/58622-270-565c13fa2121bd26c8bc26010e6cab39-1400×800.jpg Umbrella: Omena/Blue (2,750 yen including tax) Omena means “apple” in Finnish. We have created a bright design that will make you look forward to rainy days by incorporating green as an accent color to blue apples lined up in various shapes and orientations. This is one where the umbrella becomes the main character.
https://prcdn.freetls.fastly.net/release_image/58622/270/58622-270-6f9382c23b06fb1189e15587d8587cc1-1400×800.jpg Vinyl Umbrella: THE MET Masterpiece Umbrella Renoir -Bouquet of Chrysanthemums- (3,410 yen including tax) Amidst the continuous rain, Renoir’s “Bouquet of Chrysanthemums” stands out in the darkness, filling the umbrella with beautiful blooms. Aoyamada dramatically expresses the moment when rain and night meet.
https://prcdn.freetls.fastly.net/release_image/58622/270/58622-270-2a5677c744bd35f80d29dd79709fbb71-1400×800.jpg Interview with Aoyamada (partial excerpt) Q. How did you feel after filming? There’s a movie that I really like, where there’s a big piece of cloth floating around a really cool building in the blue sky, and when it rains, people dance with umbrellas. “If you sing to me,” he said. It was a really fun time and I felt like I was a character in the story. Q.The theme of this movie is “I coordinate with umbrellas.” What is your favorite brand movie costume? The umbrella she held while wearing this outfit (yellow dress) was the “blue sky.” I tend to look down on rainy days, but if this were the case, I suddenly felt like I wanted to look down at the time I stopped at a traffic light. I really like the combination of blue (on the umbrella) and yellow (on the dress), and purple (on the umbrella) and yellow (on the dress), so I thought it was good. Q.What are your preferences for everyday fashion coordination? For everyday fashion, choose from “color”. Today, if I feel like I don’t have enough yellow, I’ll wear yellow, and if I feel red or blue, like choosing what to eat, if I think, “I want this color today!” I feel like I just chose it. On days when I’m feeling a bit restless, I might choose something blue-ish, or when I want to feel a little more uplifted, I might choose something red or yellow. Q. You have been using Wpc. for many years, but what kind of umbrella do you own? This is it, and I’m a little embarrassed to show it to you because it’s so worn out, but I was probably taking a walk outside about four years ago when it suddenly started raining, so I went into a nearby shopping mall. I was wondering if they sold umbrellas, and this color suddenly caught my eye. I wonder what color she was wearing that day…I think she was wearing something blue. I guess the red and pink one is like choosing a hat.I thought, “This would be cute to wear with today’s outfit,” so I bought it and it was from Wpc. I’ve been using it for about 4 years for both rain and shine. (Did you know about Wpc. when you decided to do this shoot?) I contacted them and said, “I want to do it!” and “I’m allowed to use it!” Q.What do you think about incorporating umbrellas into fashion? I really think that it is a fashion item, and if there is something like choosing a hat, a watch, or a ring, and choosing an umbrella, the resolution will be even higher, or there will be more layers to enjoy it. I think it’s good. Q. Lastly, please give a message to the viewers. Whether it’s a happy day, a sad day, a happy day, a rainy day or a sunny day, I think it’s fun to put up an umbrella for your heart and take a look at the outside world. I think I’d like to go for a walk with an umbrella. Image character Aoyamada-san
https://prcdn.freetls.fastly.net/release_image/58622/270/58622-270-6e1981623f408cdb626f1cf76a737a9f-2001×2001.jpg Aoi Yamada (dancer/actor) In addition to his solo performance at the Tokyo 2020 Olympic Closing Ceremony and the performance of Dumb Type’s “2020,” he has also appeared as an actor in Wim Wenders’ work “PERFECT DAYS” and the Netflix drama “First Love,” as well as appearing in Hikaru Utada’s “Nanairo Hana.” Choreographed the MV. He is expanding his activities with his body and voice, including narrating NHK’s “Document 72 Hours.” The poetry dance unit Aoitsuki is also active as the lifestyle performance group “Tokyo QQQ”. “EBIZAZEN”, a collection of works by the creative collective “Ebizazen” to which I belong, will be published in March. About sales ▼Wpc. Official Online Shop ・Wpc. ONLINE STORE ・Rakuten Market Store Wpc./KiU OFFICIAL SHOP ・ZOZOTOWN store Wpc./KiU ▼Directly managed store ・Wpc. Shinsaibashi Parco store 542-0085 Shinsaibashi Parco 5th floor, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka Directly connected to the south ticket gate of Shinsaibashi Station on the Osaka Metro Midosuji Line ・Wpc. Echika fit Ginza store 4-1-2 Ginza, Chuo-ku, Tokyo 104-0061 Tokyo Metro Marunouchi Line Ginza Station, right outside C4 exit ・Wpc. LUCUA 1100 store 530-8558 7F Lucuaire, 3-1-3 Umeda, Kita-ku, Osaka Directly connected to JR Osaka Station Official SNS ・Wpc. – X ・Wpc. – Instagram ・Wpc. – TikTok ・Wpc. FLAG SHIP SHOP – X ・Wpc. Shinsaibashi Parco Store – Instagram ・Wpc. LUCUA 1100 store – Instagram ・Wpc. Echika fit Ginza store -Instagram World Party Co., Ltd. Head office location: 1-2-9 Abiko, Sumiyoshi-ku, Osaka 558-0014 Phone number: 06-6693-2065 Representative Director and President: Tomio Tomita Established: September 1985 Business details: Planning, manufacturing, and wholesale sales of rain goods Available brands: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. / Wpc. Patterns / UVO / KiU / VEER / L.o.F. design / GUERRILLA by KiU

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