[Long-established Western umbrella manufacturer Tombo Western umbrella Maehara Koei Shoten] Western umbrella “Melt” series, inspired by “melting sweets” such as caramel and butter, is now available in limited quantities! Great as a White Day gift or a treat for yourself.
Maehara Mitsuei Shoten Co., Ltd. Press release: February 3, 2025 To those involved in the media [Long-established Western umbrella manufacturer Tombo Western umbrella Maehara Koei Shoten] Western umbrella “Melt” series, inspired by “melting sweets” such as caramel and butter, is now available in limited quantities! Great as a White Day gift or a treat for yourself. A limited quantity will be on sale from February 15th (Saturday) at the directly managed store Asakusa Misujicho store and official online shop. At Maehara Mitsuei Shoten Co., Ltd. (Headquarters: Misuji, Taito-ku, Tokyo/President: Shinji Maehara), which manufactures and sells Western umbrellas made in Japan, the Asakusa Misujicho store and official online shop. , Western umbrellas with the image of sweets that are perfect as White Day gifts will be on sale from Saturday, February 15, 2025.
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-b48ef3e8c6af198e8828fa52eba00107-1500×1000.jpg “Melt” Collective image of caramel brown and butter yellow ■“Melting sweets” to give in return for Valentine’s Day Caramel has the meaning of “I feel safe when I’m with you” because of its melting sensation and the rich sweetness and warmth that you feel in your mouth. In addition, butter sweets with a rich, rich flavor and a texture that melts in your mouth are irresistible. All of these items are popular as Valentine’s Day gifts or as White Day gifts. At Maehara Mitsuei Shoten, Western umbrellas inspired by such melting sweets are now available.
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-e14aa1c7027c27c21bb65980e29e1088-1500×1500.jpg “Melt” caramel brown
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-3a2d4b0f03e1b0b07623bc6b9d7e186d-1500×1500.jpg “Melt” Butter Yellow
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-c566c43f3e46d89d121aad9ea44f35f0-1500×1000.jpg Caramel brown image ■Luxury appearance with attention to materials and tailoring The fabric is a satin fabric with a smooth luster. It reflects light softly, and when the umbrella is closed, the fabric drapes beautifully to create a melting texture. In addition, the careful tailoring by skilled craftsmen minimizes unnecessary wrinkles and sagging, giving the umbrella a beautiful silhouette both when closed and opened. We confidently recommend this as a special gift for your loved ones.
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-bb890dcbee6de487e9b24f7d3d53fbe3-1500×1000.jpg Fabric details
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-b42c7498d2a4524509d077d0af60730f-1500×1500.jpg Image when the umbrella is opened
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-a378f70d66bcd084cb9f3868eb3922d6-1500×1500.jpg Image when the umbrella is closed ■Playful details that increase the fun of using it The key point is the name string*. Uses a gradation color that is one tone darker than the main body. Best of all, the distinctive ribbon-like design is feminine and goes well with an elegant outfit. The transparent hands are made of tortoiseshell-like acrylic. The candy-like luster enhances its presence. *Name string: A string part that fastens when closing the umbrella.
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-c399e8faa78cc05592e2f220da554c28-1500×1500.jpg Name string detail
https://prcdn.freetls.fastly.net/release_image/152079/8/152079-8-cabdc89264d24958900a57cdcb766906-1500×1500.jpg Details at hand ■Product price [Ladies] Melt-Caramel Brown [Limited quantity] 18,900 yen [Ladies] Melt-Butter Yellow [Limited quantity] 18,900 yen *All prices include tax. Official Online
Shop Corporate Site Maehara Koei Shoten Co., Ltd. Plans, manufactures, and sells Western umbrellas. A Japanese umbrella manufacturer that is particular about domestic manufacturing using traditional Japanese umbrella craftsmen. Founded by Mitsuei Maehara in 1948. Manufactures unique products such as umbrellas using wax dyeing. Around 1963, he was in charge of repairing the parasols used by the Empress at the time, and since then he has been responsible for manufacturing Western umbrellas used at official events for the Emperor, Empress, and the imperial family. During the great mourning ceremony for Emperor Showa held in 1989, the weather on that day was rainy, so the umbrella that Emperor Akihito held out as he walked to the front of the funeral hall was an umbrella made by Maehara Koei Shoten. It immediately attracted attention. Founded: 1948 Head office location: 2-14-5 Misuji, Taito-ku, Tokyo TEL: 03-3862-5788 Representative Director: Shinji Maehara Business content: Manufacture and sale of Western umbrellas

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