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» The brand’s first collaboration with “Hello Kitty”, which is loved all over the world, has been realized! Pre-sale online from February 12th (Wednesday)

The brand’s first collaboration with “Hello Kitty”, which is loved all over the world, has been realized! Pre-sale online from February 12th (Wednesday)

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〈Sneijder Home〉The brand’s first collaboration with the world-loved “Hello Kitty” has been realized! Advance sale online from February 12th (Wednesday) ​
Mash Holdings Co., Ltd. Press release: February 3, 2025 The brand’s first collaboration with “Hello Kitty”, which is loved all over the world, has been realized! Pre-sale online from February 12th (Wednesday) A special collection of 16 types is now available, mainly in light blue and with a graphic design full of Hello Kitty’s loveliness! Online limited colors also available The room wear brand “SNIDEL HOME” developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo / President Hiroyuki Kondo) has collaborated with Sanrio Co., Ltd.’s “Hello Kitty” on items. Official online store and EC department store USAGI Pre-sale will be on ONLINE (Rabbit Online) from 12:00 (noon) on February 12th (Wednesday), and nationwide from February 14th (Friday). (■SNIDEL official website: https://snidel.com / ■USAGI ONLINE:https://usagi-online.com/ ) Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-0c67bd915b63975d417dc7a4c3b0b0a6-750×489.jpg A dream collaboration with “Hello Kitty”, which will celebrate its 50th anniversary in 2024 and continues to be loved all over the world, has come true! The special collection features light blue as the main color and a graphic design full of Hello Kitty’s loveliness, and the trademark ribbon is expressed in satin to add a touch of femininity. The cuteness has been updated with a playful design. The rich variety of art designs are also colored with original nuanced colors, creating a special feeling. Arrange the catchy style to your liking and enjoy coordinating your time at home! • Product lineup
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-edbed645f1596e96ba745723c6a0d80a-1000×1334.jpg
IVR https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-5afc5163cadd1d9ac7448f1a3c66f1e5-1000×1334.jpg
IVR https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-aeb0f3f71a016a046d16c5b9231df520-1280×720.jpg ■【HELLO KITTY】Knit cardigan Price: 9,900 yen Color options: IVR / PNK / SAX A loose-fitting knit cardigan decorated with original buttons that express Hello Kitty’s worldview, such as apples, tiny chums, and ribbons. Line jacquard on the sleeves and large logo jacquard on the back. The key point is that only the ribbon part of the Hello Kitty decoration on the chest is made of shiny satin fabric.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-0bc42dd0e043816dd1f43c82920c8d3e-1000×1334.jpg
SAX https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-fa6bca8be295c5ce77d5b1ba3889b832-1000×1334.jpg
SAX https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-4a2c1ba652384f81f95c93f5811864f5-1280×720.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-c657ed8df3b0a7e47091b44a705ec757-1280×720.jpg ■【HELLO KITTY】Knit pullover Price: 9,240 yen Color options: IVR / PNK / SAX ■【HELLO KITTY】Knit short pants Price: 6,380 yen Color options: IVR / PNK / SAX A cute knit pullover depicting Hello Kitty with a variety of expressions such as holding an apple, taking a bubble bath, and sitting poses. We also recommend coordinating it with knit shorts from the same series, which has a line jacquard on the side that adds a sporty look.
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RED https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-fc1fc03ab3871cd36acd4c24dbb8021c-1000×1334.jpg
RED https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-663b1b7ba141e4c202b24e9cb5c0a578-1000×1334.jpg
PNK https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-ed22bcf9aafc0abdb958ae85efd5e2bc-1000×1334.jpg PNK ■ [HELLO KITTY] All-over pattern open collar shirt Price: 8,580 yen Color options: RED / PNK / SAX ■[HELLO KITTY] All-over pattern shorts Price: 6,930 yen Color options: RED / PNK / SAX ■ [HELLO KITTY] All-over pattern long pants Price: 8,580 yen Color options: RED / PNK / SAX SNIDEL HOME’s standard open-collar shirts are available in red with an all-over pattern of Hello Kitty’s face with various
expressions such as winking and smiling, pink with a pattern of Hello Kitty enjoying bath time on a gingham check, and Hello flying in the sky on an airplane. You can choose from three saxophone patterns with an impressive Kitty. Please enjoy coordinating with short pants or straight silhouette long pants from the same series.
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GRY https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-f5005d6c57e368b9f139baa3166e154d-1000×1334.jpg GRY ■【HELLO KITTY】Sweat pullover Price: 7,920 yen Color options: GRY / PNK / BRW A sweatshirt pullover with Hello Kitty’s face printed with various expressions such as winking and smiling. The loose silhouette with large armholes is impressive. A large printed logo is placed on the back, giving the back a catchy look.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-bc3d6e9c9506f0e1c3559c1081e2d4c2-1000×1334.jpg PNK ■[HELLO KITTY] Henley neck setup Price: 12,100 yen Color options: GRY / PNK A henley neck setup with a soothing ribbed cut and sew feel. The top has Hello Kitty’s face on the chest and a double name logo embroidered on the left cuff. The shorts have a playful design with a double name embroidered on the left hem and a Hello Kitty ribbon embroidered on the hip pocket.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-de1f5d2d27672cac92edc152226df8a8-1000×1334.jpg IVR ■【HELLO KITTY】Knit blanket Price: 7,920 yen Color options: IVR / PNK / SAX A frilled girly blanket with three large Hello Kitty patterns woven into a large jacquard pattern. This item is recommended to be combined with room wear from the same series, or as a gift for a new spring lifestyle.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-6a8f9d432736bfe17953a9b85789ce23-1280×720.jpg ■【HELLO KITTY】Knit socks Price: 3,960 yen Color options: IVR / PNK / SAX Knit socks with a logo featuring Hello Kitty with Sagara embroidery. Since the length is long, we recommend wearing them like loose socks.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-b0ef436c0950692e26723e14042f9cfb-1000×1334.jpg ■【HELLO KITTY】Vanity pouch Price: 5,940 yen Color options: BEG / RED / SAX A vanity pouch featuring Hello Kitty’s face, with a gorgeous dotted tulle handle. Hello Kitty’s face is embroidered on the front, and tulle ribbons are attached to the three-dimensional ears. It comes with an inner pocket that can hold a lot of space, so it’s convenient to place it on your dresser or store all your skin care and cosmetics when traveling.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-a4152a89fa42685c2fb66282ff3325f2-1000×1334.jpg ■[HELLO KITTY] Frill bag Price: 8,250 yen Color options: BEG / GRY / SAX A ruffled canvas bag decorated with many ribbons. The bag with an inner pocket is sized to fit a 500ml plastic bottle, so it can be used for a wide range of purposes, from short outings to lunch bags. Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-993f32a5e5383de30dfb9afcd4124453-1000×1334.jpg RED ■【HELLO KITTY】Hair clip Price: 5,720 yen Color options: RED / BLU A hair clip set with a gorgeous design that expresses Hello Kitty’s face and apple with sparkling rhinestones. A set of two, one with a face and an apple, and the other with the “HELLO KITTY” logo. This item is recommended as a matching item or as a gift.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-83041a9264067b5a5fb60d5e3d8afc06-1000×1334.jpg PNK ■【HELLO KITTY】Acetic hair buns Price: 4,620 yen Color options: RED / PNK / SAX A hair bun with a catchy presence, designed with Hello Kitty’s adorable expression on sparkling ace. The key point is that the ribbon is decorated in three dimensions, and the rhinestones add sparkle. It’s a cute design that you can use to arrange your hair, or just put it in your bag pocket.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-aecf294703de1ec9638cc81c570e299d-1000×1334.jpg RED ■[HELLO KITTY] Knit stuffed animal charm Price: 6,600 yen Color options: RED / PNK / SLV A special stuffed toy charm only available at SNIDEL HOME, with a large pearl strap. The ribbon is made of satin material, the buttons are gold buttons with the SNIDEL HOME logo, and Hello Kitty’s nose is decorated with sparkling rhinestones. It’s a large size with plenty of presence, so if you attach it to the handle of your bag, you can enjoy going out with your favorite Hello Kitty.
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-8983f86c595185227c2e47405ac6c68f-1280×720.jpg ■【HELLO KITTY】Room shoes Price: 6,380 yen Color options: RED / BEG / SAX The room shoes have Hello Kitty’s face embroidered on the upper and tulle ribbons on the three-dimensional ears. The sole is embroidered with a double name exclusive to this collaboration. This item can be enjoyed in all seasons. • SNIDEL HOME Official Online Store Limited Color
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NVY https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-5ba78110b4d61d9cc8b0383c77f54947-1000×1334.jpg NVY ■ [WEB limited color] [HELLO KITTY] Knit cardigan Price: 9,900 yen Color options: NVY
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-3349e8eab8c7ef2d9690a97185858369-1000×1334.jpg NVY ■ [WEB limited color] [HELLO KITTY] Knit pullover Price: 9,240 yen Color options: NVY ■ [WEB limited color] [HELLO KITTY] Knit shorts Price: 6,380 yen Color options: NVY
https://prcdn.freetls.fastly.net/release_image/18505/3100/18505-3100-5117849a6575782c0742863c1e2c08e9-1000×1334.jpg NVY ■ [WEB limited color] [HELLO KITTY] Knit blanket Price: 7,920 yen Color options: NVY (All prices include tax) Please see the ONLINE STORE below for details. ■SNIDEL HOME Official Online Store ( https://snidel.com/snidel_home/ ) ■USAGI ONLINE ( ​​
https://usagi-online.com/ ) • About release date Product list page release date: February 3rd (Monday) 12:00 (noon) ・SNIDEL HOME OFFICIAL ONLINE STORE〈https://snidel.com/snidel_home/〉 ・USAGI ONLINE
https://usagi-online.com/brand/snidelhome/〉 <ONLINE STORE release date> Wednesday, February 12, 2025 12:00 (noon) ・SNIDEL HOME OFFICIAL ONLINE STORE〈https://snidel.com/snidel_home/〉 ・USAGI
ONLINE〈https://usagi-online .com/brand/snidelhome/〉
・ZOZOTOWN〈https://zozo.jp/shop/snidelhome/〉
・Rakuten〈https://brandavenue.rakuten.co.jp/ba/shop-snidelhome/〉 Friday, February 14, 2025 ・Nationwide store list • About Hello Kitty “HELLO KITTY” full name is Kitty White. Born in a suburb of London, England. A bright and kind girl who is five apples tall and weighs three apples. • About SNIDEL HOME SNIDEL, a women’s brand started in 2005, has now become a brand that proposes fashion and lifestyle for the home. Pursuing beauty with the concept of BEAUTY HOME DRESS. Not only does it have a beautiful shape and design, but the fabric is also enriched with beauty ingredients that make you look beautiful just by wearing it. ■SNIDEL HOME OFFICIAL ONLINE STORE
https://snidel.com/snidel_home/ ■SNIDEL HOME INSTAGRAM
https://www.instagram.com/snidel_home_official/ ■USAGI ONLINE https://usagi-online.com/ (C) ’25 SANRIO CO., LTD. APPR. NO. L654789

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