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» Konofuku Birth of “Kirkiseki”, an inclusive fashion brand that offers freedom of fashion to everyone and a llows for custom orders

Konofuku Birth of “Kirkiseki”, an inclusive fashion brand that offers freedom of fashion to everyone and a llows for custom orders

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[Konofuku] Birth of “Kirkiseki”, an inclusive fashion brand that offers freedom of fashion to everyone and allows for custom orders ​
Konofuku Press release: February 4, 2025 Birth of “Kirkiseki”, an inclusive fashion brand that offers freedom of fashion to everyone and allows for custom orders. It has a design that can be worn by anyone regardless of age, gender, body type, or disability, and is made from gauze fabric developed in-house and has the flexibility to choose fasteners. A presentation was held on February 21, 2020, and sales will begin this spring.
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-da5b05258b12d6ffbd1dc4ea66f2eee1-1920×1280.jpg Design that can be worn by everyone, young and old “Konofuku” (Aki Ward, Hiroshima City, Representative: Tomoe Nakato), which
manufactures and sells clothing for nursing care, has launched “Kirkiseki”, an inclusive fashion brand that allows everyone to enjoy comfort and style. We pursue designs that everyone can wear, regardless of age, gender, body type, or disability. In addition, we have the flexibility to choose sleeve openings and closures in response to changes in the wearer’s cognitive and motor functions and lifestyle, and can ship within 7 to 14 days after receiving an order. Custom orders have been realized. A presentation will be held on February 21st at the Hiroshima Chamber of Commerce and Industry Building [Port Cloud], and sales will begin this spring on our own e-commerce site. *“Inclusive fashion” refers to fashion that is designed to be accessible and enjoyable for a diverse range of people High-quality fabrics and customizability create a look that shines at any life stage “Kirkiseki” uses high-quality gauze fabric developed in-house (Hyogo Prefecture Banshu Ori), based on the philosophy that “I want everyone to enjoy fashion and increase their self-esteem.” , we emphasize fashionability and comfort that will make you feel good when you wear it. It looks like a normal shirt, but for people who have difficulty buttoning it up or who need the functionality to change clothes while on an IV drip, you can change the button to a magnet as an option, or wear one that extends from the bottom of the second button on the front to the cuffs. You can open it. By building a supply system in which products are sewn in advance with a choice of fasteners for the sleeves and body, and the fasteners tailored to your needs are sewn and completed before shipping, we have made it possible to make custom orders with short delivery times.
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-64d6c12ed876677c8e411f1765433dc2-1920×1920.jpg Basic type (looks like a normal shirt)
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-a8a888ac5b5de1833e9496a9fe89260e-1280×1280.jpg Change to magnetic button
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-c0bf1319143ab484e9ffdb87c3eebf27-1920×1920.jpg Open the sleeve from below the second button [Features] 1. Design: Achieving style and comfort that can be worn both indoors and out while considering diversity 2.Flexibility: You can choose the closure and sleeve opening/closing according to the wearer’s body and living environment, such as zippers and magnets 3. Fast delivery: Delivery time that would take approximately 1 to 2 months for custom-made products that meet individual needs will be shipped in approximately 7 to 14 days 4. Supply system: Produce according to specifications that assume customization in advance, meet diverse needs, reduce wasteful production, and be environmentally friendly
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-0d43b59739860472398c91be2b270fe8-1280×1920.jpg
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-f0dfe206fc7c37f96072f5c331e8475b-1280×1920.jpg
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-735880afd127dbefa0e057476eac3d28-1280×1920.jpg
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-5f7d88ec5b861cee3c1ac8bce4635fad-1280×1920.jpg ◎Double gauze fabric developed in-house born from consideration for nursing care Since its founding, Kounofuku has focused on comfort, using its own original double gauze fabric from the Banshu-ori production area in Hyogo Prefecture. People who require nursing care often have skin problems, so our company’s high-quality, smooth, low-fuzz fabric has received high praise. Without changing the texture of the fabric, we have woven a new chambray fabric that combines colored threads and white threads. In addition, we attempted an unprecedented luster treatment for double gauze, further improving its fashionability.
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-fe7b70c82a58a44a2806955ab21c7d04-1028×1028.jpg
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-e741842e80cdd5ac5176e03f39af0532-550×550.jpg ■Provided system image
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-8a6081324e02c3503b0ef09c777ec1dc-1437×1109.jpg *This product was developed using the Hiroshima City New Growth Business Commercialization Subsidy. We have also received Hiroshima Prefecture’s management innovation plan approval and aim to realize sustainable and inclusive fashion.
[Product lineup] ■Shirt (40,700 yen including tax) ・Regular color shirt: gradation, magenta pink, purple red, lapis blue ・Band collar shirt: Gradient light gray Size: M/L
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-b15d8794ca5bdfc3690fe49218f5312d-1920×1920.jpg Regular color shirt: gradation
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-e306c3a4ce587653205c4612f724d727-1920×1920.jpg Band collar shirt: light gray ■Pants ・Light gray purple red (26,400 yen including tax) ・Indigo-dyed pants, collaboration item with “Aiya Terroir” in Fukuyama City, Hiroshima Prefecture (66,000 yen including tax) Size: Free size
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-ad538d825c24c6b920fcd737a2dc3c67-1280×1280.jpg Pants: light gray
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-59a8ba1e713e564a9191466c26523098-1920×1920.jpg Pants: Natural indigo [Customization options] ■Changing the front fastener ・Change to snap tape/magnet/velcro fastener ( 3,960 yen including tax)
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-c9cfba7a5eb38e847fc766adbfd8d9cf-1920×1920.jpg Change to magnetic button
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-5d8841926d541894590525f6ffe8d18c-1920×1920.jpg Change to hook-and-loop fastener ■Open either the left or right sleeve to the elbow ・Specification to close with snap tape/zipper ( 4,510 yen including tax) ・Specifications that fully open the cuffs ( 5,170 yen including tax)
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-7a6c85fc73c864b02dd17e6ed79034f8-1920×1920.jpg Open to the elbow and close with snap tape
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-ce95f0cb0decf7e3986d0114e5da4f3d-1920×1920.jpg Fully open to the cuffs and close with zipper
Clothes born from my family’s nursing care experience – developed to solve the problem of not having a store “Konofuku” was founded in 2018 after the CEO’s own experience caring for his second son and father, and he felt the need for fashionable clothing for people who have difficulty changing their clothes. We have developed services that are tailored to each individual and can be customized to meet individual needs.
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-5ab8c668d954674b598e29ac93ae0d60-823×578.jpg Products developed so far However, I faced a major challenge. “There is a department for nursing care shoes, but there is no department for nursing care clothes.” Although shoes can be selected according to purpose and design, there are few clothing options other than pajamas, and many people have commented that there are not many clothes to choose from for everyday outings. We wanted to respond to the voice of people who need nursing care but still want to look fashionable, but the needs of people who require nursing care are so diverse that we were unable to meet them with existing apparel methods. That’s why we focused on inclusive fashion. We have been working on improving the design and building a provision system with the aim of creating a system that allows both people who have difficulty dressing themselves and those who do not to purchase it at general clothing stores. “Kirkiseki” is designed so that you can choose the opening and closing of the sleeves and the fasteners on the body, allowing you to change the clothes from when you are healthy and don’t need nursing care to when you need a high level of nursing care. It has become. There is no need to buy new clothes even if your level of care or living environment changes. In addition, the design is designed so that you can go out without wearing it as pajamas or loungewear, so even people with a high level of care can maintain as much contact with society as possible.
Person in charge comment
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-d38d4d911de90556ef307cb37ecf4e92-1920×1920.jpg [Konofuku/Representative Tomoe Nakafuji] My second son suffered from acute encephalopathy when he was 2 years old, and around the same time, my father also became bedridden due to dementia. Although I was unable to move, eat, or do anything else, I was able to smile until the end by wearing clothes that suited me. Clothes are not just something to wear, they become the power of life. The act of “wearing” brings a small “miracle” to your daily life. We named it “Kirkiseki” with this feeling in mind.
Information about “Kirkiseki” presentation Date and time:February 21st (Friday) 15:00-20:30 Venue:Port CloudHiroshima Chamber of Commerce and Industry Building 9F, 5-44 Motomachi, Naka-ku, Hiroshima Program: ◎15:00 – 16:00 Doors open/Free tour of sample exhibits ◎16:00 – 19:00 Changing clothes experience & trying on photo shoot ◎19:00~ Talk session (Port Cloud [Honkawa Entrepreneur s’Bar] collaboration project)
https://prcdn.freetls.fastly.net/release_image/156316/3/156316-3-81ed759073b8ae00d60ce438cb9bd26a-1357×1920.jpg At the presentation, we also plan to try on the product and explain the development background. Please feel free to interview us. Future prospects ・Kirkiseki official online shop will be launched and sales will begin in the spring of 2025. ・We are planning an exhibition and sales event in Hiroshima city. The timing is scheduled for spring to early summer 2025. ・We plan to add new color variations and items. ・Aiming to spread inclusive fashion, crowdfunding is also considered. “Konofuku” company profile Company name: Kounofuku Address: 1-42-26 Seno, Aki-ku, Hiroshima City Representative: Tomoe Nakato Established: January 12, 2018 TEL: 080-1925-7340 mail:info@kounofuku.net URL: https://www.kounofuku.net/

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