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» Adastria Co., Ltd. “Effective for adult problems” Elura supports the feet of working women! Developed with BMZ Co., Ltd., functional shoes that are useful for beautiful posture and reducing stress, using the latest Japanese wo men’s shoe pattern dev

Adastria Co., Ltd. “Effective for adult problems” Elura supports the feet of working women! Developed with BMZ Co., Ltd., functional shoes that are useful for beautiful posture and reducing stress, using the latest Japanese wo men’s shoe pattern dev

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[Adastria Co., Ltd.] “Effective for adult problems” Elura supports the feet of working women! Developed with BMZ Co., Ltd., functional shoes that are useful for beautiful posture and reducing stress by adopting the latest Japanese women’s shoe pattern developed exclusively by Adastria for the first time. ​
Adastria Co., Ltd. Press release: November 22, 2024 “Effective for adult problems” Elura supports the feet of working women! Developed with BMZ Co., Ltd. a functional shoe that is useful for improving posture and reducing stress by adopting the latest Japanese women’s shoe pattern developed exclusively by Adastria for the first time. Tests will be provided to 14 companies in the Keikyu Group where women are active in diverse workplaces, and real reviews of career women will be released next spring
https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-1d199515dae01bf2592a7fde9b9525c5-1474×771.png Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Kimura) aims to be a “good community co-creation company” with the mission of “Play fashion!” Elura, a brand developed by Osamu Osamu with the concept of “effective for adult women’s concerns,” has been jointly developed with insole manufacturer BMZ Co., Ltd. (Head office: 1093-4 Kamitsu, Minakami-cho, Tone-gun, Gunma Prefecture, Representative: Tsuyoshi Takahashi) The functional shoes “Sapofeet” will be available on the official web store from Friday, November 22, 2024. Available at all ST, Rakuten, ZOZOTOWN and Elura stores. With the aim of supporting working women, we have started a project to provide a total of 100 pairs from 14 companies in the Keikyu Group on a trial basis.We will collect reviews from women working in a variety of workplaces with different situations, and will launch a special website in the spring of 2025. It will be published at. Since its debut as a brand in 2019, Elura has provided items that address various concerns faced by adult women. When you visit Elura’s stores or website, we aim to ensure that you will find answers to all of the fashion concerns of adult women. This time, we focus on the poor posture and fatigue that many adult women suffer from. In collaboration with BMZ Co., Ltd., an insole manufacturer that has world-patented technology and focuses on supporting top athletes both domestically and internationally, we have created Sapofeet, a functional shoe that supports beautiful posture and relieves muscle tension when walking. ” was developed. In order to pursue a perfect fit, we independently collected foot shape data of Japanese women, and for the first time, we adopted a last made from the latest Japanese women’s foot shape data. The ultimate functional shoes that support working adult women have been completed. ■Sales overview Release date Friday, November 22, 2024 Product page Sapofeet flat pumps
https://www.dot-st.com/elura/disp/item/250693/ Sapofeet heel pumps https://www.dot-st.com/elura/disp/item/250691/ Deployment stores Official web store and ST / Rakuten / ZOZOTOWN / All Elura stores ■About the test provision project to Keikyu Group With the aim of supporting the health and beauty of working adult women, Keikyu operates a number of group companies, including transportation businesses, in the Tokyo and Kanagawa areas, where many Adastria stores are located, and where women work in a variety of workplaces. A total of 100 pairs of Sapofeet will be provided free of charge to 14 group companies. We conducted interviews with Keikyu Group employees who have worn Sapofeet in various situations at work, and who have cooperated with us in the future, to find out how they actually feel wearing it. It will be published on a special website based on the spring 2025 review at the official web store and ST. ■About the special site Release date Friday, November 22, 2024 Special site https://www.dot-st.com/elura/cp/sapofeet_2024winter
https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-cf51cb0ab146a79470aeafcd69756212-698×349.png To commemorate the release, Masami Tanaka of Japan Textile Products Quality Technology Center, who supervised the design of Adastria’s latest wooden pattern and developed Sapofeet, Manami Yamaguchi of BMZ Co., Ltd., who was in charge of insole production, and Elura. Conducted interviews with the product development team. In addition to the appeal of this product, two foot professionals will also give various talks that will help you choose shoes. ■Product details Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-4d9b5be4cc220f4d61a230e64b27858f-670×125.png Coined word of support feet. It expresses shoes with support functions that support your feet and make you look beautiful. This time, as the first product, we will be releasing two types: low heel and heel using suede-like material. ●Three charms of support Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-798944cbde82a6b4260e68d15f378974-480×506.png 1. Supports beautiful posture The special cushion approaches the cuboid bones and arches, supporting a beautiful posture every time you walk. 2. Effective for relieving muscle tension We use the BMZ insole, which has been successful in relieving muscle stiffness and tension when walking (*). *Based on an experiment conducted by BMZ Co., Ltd. / 11 subjects (standing work) tested with and without BMZ insoles before work started (7 a.m.) and after work ended (5 p.m.) Measure muscle hardness and lactic acid levels in the lower back and both shoulders. When using the insole, a significant decrease in the average value of the subjects was observed. 3. Wooden shape that is easy to fit Japanese people Based on foot shape data independently collected by Adastria, we have adopted a shoe shape that is easy to fit Japanese people.
https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-47fb3f0f5f11a9e081cbbaba08c72165-1454×310.png ●Sapofeet flat pumps
https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-17c02109b42b8e2f6f6535f4efaf9624-452×558.png
https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-557f2b4022088dc3781798b019ad2c2c-930×1148.jpg Sales price: ¥8,800 (tax included) Color: Black/Brown Size: S (22-22.5cm) M (23-23.5cm) L (24-24.5cm) Low heel design for easy walking. With a variety of elegant and calm colors, it is easy to use throughout the year, and has a simple design that can be used in a wide range of situations, from neat to casual. ●Sapofeet heel pumps
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https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-6049f3872c62312c50bc01e15883d7ef-930×1148.jpg Sales price: ¥8,800 (tax included) Color: Black/Greige Size: S (22-22.5cm) M (23-23.5cm) L (24-24.5cm) Adopts a 5cm heel that is both easy to wear and looks beautiful. With a basic design that can be used for everyday work and events, it is an item that you will want to have at least one pair. The heel design makes it easier to experience the functionality of Sapofeet, making it a product you should try at least once. ■About the latest foot design developed exclusively by Adastria We independently collected foot shape data from Japanese women and developed a new shoe shape that is more suitable for modern women. Reflecting the latest characteristics of Japanese women (thinner insteps, wider width, smaller heels) that have changed with changes in diet and lifestyle habits. It took about a year and a half to complete the wooden mold after repeated prototyping, life tests, hearings about usability, and modifications. Sapofeet is the first Adastria to feature this latest wood last. ■About Keikyu Group
https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-9e1af9fe8bcf39cc1ea197b21d6cbaf8-860×519.png We collaborate with group companies to develop a variety of businesses that are directly connected to daily life, including real estate, hotels, leisure, and distribution, with a focus on transportation that connects the city center and the southern part of the metropolitan area. We are based in a variety of areas, including Haneda Airport, business and commercial areas such as Shinagawa, Kawasaki, and Yokohama, and residential and leisure areas rich in nature south of Yokohama such as Yokosuka, Kamakura, Zushi, Hayama, and Miura. ■About BMZ Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-2bff1285afee25e73eb880742a0b9603-571×188.png Founded 23 years ago. With the mission of improving the health of the body starting from the feet, we develop and manufacture functional insoles that are completely different from conventional ones. Starting with the pursuit of proper alignment for skiers, and based on the know-how cultivated there, we repeatedly applied feedback from top athletes to sports biomechanics (exercise biomechanics) to develop the BMZ Balance Theory (1 point support: Created Cuboid balance theory, 2-point support: CCLP theory). Currently, BMZ high-performance insoles are used by many top athletes in Japan and abroad, including skiers on the Japan national team, alpine snowboarders on the Japanese national team, professional golfers, soccer players (J League), professional baseball players, and track and field athletes. contributes to the performance of https://bmz.jp/ @bmz_inc (
https://www.instagram.com/bmz_inc/ ) ■About Elura
https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-46ede0a9eb88acaa14da369b3403746d-1637×563.jpg Elura is a product for grown-up women that, like cosmetics, is created with the concept of “for me to love myself. No matter how old I am, to be myself and to be a woman.” It is a brand for The brand name comes from the backward reading of “A Rule”. The name was chosen to convey the meaning, “It’s not a rule. It’s my rule. No matter how old you are, be yourself and be a woman.” We have a total of 22 independent stores (including special event stores). The target audience is adult women, mainly in their 40s and 50s. https://www.dot-st.com/elura/ @elura_official ( https://www.instagram.com/elura_official/ ) “Elura magazine” https://www.youtube.com/@Elura_official @elura_official ( https://twitter.com/elura_official ) ■About Adastria Co., Ltd. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2414/1304-2414-4d0efe02c107c202c2463e99900218a9-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value, with the mission of “Play fashion!” to make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/

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