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» Men’s parasol brand “Wpc. IZA” appoints actor Masataka Kubota as its 2025 visual model! New visual and promotional movie released that lightly embodies the slogan “This is COOL.”

Men’s parasol brand “Wpc. IZA” appoints actor Masataka Kubota as its 2025 visual model! New visual and promotional movie released that lightly embodies the slogan “This is COOL.”

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Men’s parasol brand “Wpc. IZA” appoints actor Masataka Kubota as visual model for 2025! New visual and promotional movie released that lightly embodies the slogan “This is COOL.” ​
World Party Co., Ltd. Press release: February 5, 2025 Men’s parasol brand “Wpc. IZA” appoints actor Masataka Kubota as its 2025 visual model! New visual and promotional movie released that lightly embodies the slogan “This is COOL.” Cumulative sales of the series exceeded 1.25 million units*1! World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka, President and CEO: Tomoo Tomita) offers men’s umbrellas for both sun and rain, “Wpc. IZA,” which has actor Masataka Kubota as its 2025 visual model. We will release a new visual and promotional movie and new collection from Wednesday, February 5, 2025.
https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-bd1ab0720f6edf6097d931e261adbaca-1400×800.jpg ▼Wpc. IZA Promotion Movie
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https://www.youtube.com/watch?v=54Uz2fookKw Embodiment of the slogan “This is COOL.” Actor Masataka Kubota appointed as visual model in 2025 Wpc. IZA, which proposes the custom of men carrying an umbrella, creates new value in umbrellas by creating an environment in which men can carry parasols without hesitation, without being bound by the social common sense that “parasols are for women.” I am advocating that. The number of men who are using parasols is rapidly increasing as a preventative measure against heatstroke to protect themselves from the record-setting heat that is accelerating year by year. Sales of Wpc. IZA have increased significantly from approximately 50,000 units when the brand was launched in 2021, and cumulative sales of the series have now exceeded approximately 1.25 million units*1. In 2025, in order to further convey the message that “Using an umbrella is a great way to beat the heat,” we have adopted the brand slogan “This is COOL.” and will be introducing Wpc. IZA parasols. So, I want to help as many men as possible who are suffering from the extreme heat. In addition, Masataka Kubota, a front-line actor who has appeared in dramas and movies, has been appointed as a visual model to embody the brand’s worldview. We decided to hire Mr. Kubota because we believe that his dignified aura and cool-headed male image are the perfect person to express “This is COOL.” The new visual featuring Masataka Kubota will be released from time to time at Wpc.’s directly managed stores and stores nationwide, as well as on the official brand website and official SNS, which will be released today. Please take a look at Mr. Kubota with a dignified and cool expression while holding a Wpc. IZA parasol in one hand. *1 Cumulative series sales as of the end of January 2025
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https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-8782ec50bad21ec1d3fd074230db1bb0-1400×800.jpg Wpc. IZA official brand site ​ About the promotional movie The promotional movie is set in the middle of the city in midsummer. While many people were suffering from the intense heat of the sun, Mr. Kubota appeared with a cool face and was carrying a Wpc. Mr. Kubota uses an umbrella to create a playful look while the office worker wipes his sweat. In contrast to people who suffer from the intense heat, Mr. Kubota’s image of spending the summer comfortably with an umbrella embodies the message of the brand slogan, “This is COOL.”
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https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-3a7f69c82a941f490702a7ff86774a6f-1920×1080.jpg Promotional Movie ​ Wpc. Introducing two new series: the smallest and lightest IZA ever, and a special bone structure that protects your backpack! Wpc. IZA is a product that can withstand both intense summer sunlight and sudden rain. IZA is a collection of items created by researching lifestyles and uses so that they can be used by many men. The new products for 2025 are Wpc. >” Two new series are now available. We offer a rich lineup of 7 series, allowing you to choose sizes and functionality to suit your lifestyle. Wpc. Smallest & lightest in IZA history> In pursuit of “compactness” and “lightness,” Wpc. IZA’s smallest and lightest “Ultralight”. The size that fits in your pocket and the light weight of approximately 120g relieves you of the stress of carrying around, making it ideal as a handy umbrella.
https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-66ce50f231812350ead10d9d0e40223b-1400×470.jpg Ultra Light (4,620 yen including tax) [Size] Main rib: 50cm/Diameter: 80cm [Weight] 120g [Material] 100% polyester (back side PU coating) Click here for product details Bone structure that spreads out at the back protects the backpack from rain> The Backpack Guard maintains its compact size when folded, but uses a bone structure that widens at the back when the umbrella is opened. A great companion for commuting to work or school, as it will protect your backpack on rainy days. Image
URL: https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-ccb3370e62970d3c90d9462e62bf9aa2-1400×470.jpg Backpack Guard (4,950 yen including tax) [Size] Main rib: 55cm / Extended part: 70cm Diameter: 93-107cm [Weight] 335g [Material] 100% polyester (back side PU coating) *Off x black, light gray x black, cut and seam fabric only 100% nylon Click here for product details Three cut-and-seam types and a new color, silver, have joined the popular series! [Cut type] and [Silver color] join the four standard popular series “Automatic & Safe”, “Compact”, “Light & Slim”, and “Wind Resistance” ! The cut-and-seam type with a calm color scheme makes use of the simple yet stylish design of the past, and is easy to use both on and off. The new color, silver, creates a sense of luxury with its glossy luster, and is a color that brings out your individuality and can be used as a fashion accent. Not only is it functional for both sunny and rainy days, but we also have a rich lineup of products that you can choose from to suit your lifestyle, so you can spend every day comfortably in your own way.
https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-da02d1ace317861588d7b787322558af-1400×350.jpg *All images are of the Automatic & Safe series. ▼Target items Product name Price Automatic & Safe 4,620 yen including tax Compact 3,850 yen including tax Light & Slim 4,620 yen including tax Wind Resistance 4,400 yen including tax Highly functional points that can be used on both sunny and rainy days – Parasol function – [Heat shielding properties that lower the perceived temperature] The back side of the fabric is coated with a polyurethane resin multilayer coating, which provides an overwhelming heat shielding effect. Even under the scorching sun, the perceived temperature will drop significantly. [Uses completely blackout*2 fabric to protect from sunburn and UV rays] The UV protection rate *3 and light blocking rate *4 are made using 100% fabric in all colors, and the UPF, which represents the UV protection index, has the highest value of 50 *5. It has all the performance required for sunburn and UV protection at a high level.
https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-2e14f84683fe37d0d6333216cf2c6241-1400×800.jpg *2 Completely 100% light-shielding: Fabrics that have been measured to have a light-shielding rate of 100% according to the JIS L 1055 A method are considered 100% light-shielding fabrics, and do not represent the performance of the umbrella itself. *3 UV protection rate 100%: Fabrics with a UV protection rate of 100% measured according to JIS L 1925 regulations are considered to be fabrics with a UV protection rate of 100%. The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. *4 100% light blocking rate: Fabrics that have a measured value of 100% light blocking rate according to JIS L 1055 A method are considered to be fabrics with 100% light blocking rate. The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. *5 UPF50 : The UPF value of the fabric is measured according to JIS L 1925 regulations. The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. -Umbrella function- 【Highest grade water repellency】 It has high water repellency and received the highest grade 5*6 in the water repellency test. By reducing the area of ​​contact between raindrops and the fabric, water droplets roll more easily, reducing stress on rainy days. [Water resistant to withstand heavy rain] Achieves water pressure resistance of
10,000mmH2O*7 to prevent water from entering even in heavy rain. It comes standard with excellent functions as a rain umbrella.
https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-ad757f34bf373d7606e3a660597497b4-1400×800.jpg *6 The water repellency of the fabric is measured according to the regulations of JIS L 1092. The water repellency grade is a water repellency grade with the highest level being 5th grade and the lowest level being 1st grade. The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. *7 The water resistance of the fabric is measured according to JIS L 1092 regulations. The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. Wpc. IZA 2025 visual model Masataka Kubota
https://prcdn.freetls.fastly.net/release_image/58622/276/58622-276-015e635c0dade88e3e690fea8e48ff72-2160×2700.jpg Born August 6, 1988 in Kanagawa Prefecture. Debuted as an actor in 2006. In 2012, he won the Best Newcomer Award at the 34th Yokohama Film Festival and the Best Supporting Actor Award at the 27th Takasaki Film Festival for “Fugainai I Saw Sora”. In 2019, the film he starred in, “First Love,” was screened in the Directors’ Fortnight at the 72nd Cannes Film Festival. In 2022, “A Certain Man” won numerous awards, including the 46th Japan Academy Award for Best Supporting Actor, the 77th Mainichi Film Competition Best Supporting Actor Award, and the 32nd Japan Film Critics Award for Best Supporting Actor. Major works in recent years include “Radiation House Movie” (22), “Sweet My Home”, “Inazuma in Love”, “Scattered in Spring” (23), “The Last Mile”, “Cloud”, “Honshin”, and “Saint”. ☆Onii-san THE MOVIE ~Holy Men VS Demon Army” (24), TV dramas such as “Messou Moi” and “Chuorawaru Classroom” (24). Works awaiting release include “Bad Summer” (released on March 20, 2025) and “Takarajima” (released on September 19, 2025). About sales ▼Wpc. Official Online Shop ・Wpc. ONLINE STORE ・Rakuten Market Store Wpc./KiU OFFICIAL SHOP ・ZOZOTOWN store Wpc./KiU ▼Directly managed store ・Wpc. Shinsaibashi Parco store 542-0085 5th floor, Shinsaibashi Parco, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka Directly connected from the south ticket gate of Shinsaibashi Station on the Osaka Metro Midosuji Line ・Wpc. LUCUA 1100 store 530-8558 7F Lucuaire, 3-1-3 Umeda, Kita-ku, Osaka Directly connected to JR Osaka Station ・Wpc. Echika fit Ginza store 4-1-2 Ginza, Chuo-ku, Tokyo 104-0061 Tokyo Metro Marunouchi Line Ginza Station, right outside C4 Exit Official SNS Wpc. X Instagram TikTok Wpc. IZA X Instagram Directly managed store Wpc. FLAG SHIP SHOP X Wpc. Shinsaibashi Parco Store Instagram Wpc. LUCUA 1100 store Instagram Wpc. Echika fit Ginza store Instagram World Party Co., Ltd. Head office location: 1-2-9 Abiko, Sumiyoshi-ku, Osaka 558-0014 Phone number: 06-6693-2065 Representative Director and President: Tomio Tomita Established: September 1985 Business details: Planning, manufacturing, and wholesale sales of rain goods Available brands: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. Wpc. Patterns / UVO / go-koh / KiU / VEER / L.o.F. design / GUERRILLA by KiU

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