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Landwell Co., Ltd. 2nd CHUMS×TIMEX collaboration!

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[Landwell Co., Ltd.] CHUMS×TIMEX collaboration 2nd edition! ​
Landwell Co., Ltd. Press release: February 5, 2025 2nd CHUMS×TIMEX collaboration! “HWYC WEEKENDER” introduces a timeless special model that will make your holidays even more fun! Landwell Co., Ltd. (Kita-Aoyama, Minato-ku, Tokyo, Representative Director: Yoshitaka Tsuchiya) is the general agent for the outdoor casual brand “CHUMS” in Japan, and the American watch brand “CHUMS” with a history of over 170 years. TIMEX” and collaboration products will be released from 10:00 on Friday, February 21, 2025.
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-df703cc4a3dedf393aca9d0c5d0d1b7d-1600×1600.jpg ●Collaboration overview The second collaboration between CHUMS and TIMEX, the first in about 10 years. This time we will introduce TIMEX’s standard model “WEEKENDER”. This model is perfect for CHUMS who enjoy outdoor activities and camping with friends and family on holidays. The concept is “Back To The 80s”. A special model that features the old logo used by both CHUMS and TIMEX in the 1980s on the dial. The case color is a classic matte black brass material. The dial color is ivory, which is also a classic design with a heritage feel. The product name was created by combining the initials of CHUMS’s password “HANG WITH YOUR CHUMS!” (Have fun with your friends!) and TIMEX’s masterpiece “WEEKENDER”. Click here for NEWS page
https://www.chums.jp/news/217
●The concept is “Back To The 80s”. A special model that features the old logo used by both CHUMS and TIMEX in the 1980s on the dial. The case color is a classic matte black brass material. The dial color is ivory, which is also a classic design with a heritage feel.
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-eb958851b868c17119ba79f87842dc0b-1600×1600.jpg
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-8ab2053f2cdf2557aea8fe9efe87020e-1600×1600.jpg ●Release overview CHUMS × TIMEX HWYC WEEKENDER (Chums x Timex HWYC Weekender) ○Model number: TWG066000 ○Release date: February 21st (Friday) ○Sales price: 17,600 yen (tax included) ○Stores: CHUMS directly managed store, CHUMS ONLINE SHOP, TIMEX Japan official website, TIMEX sales store ○ Set contents: Watch body, 2 straps, Hurricane Walker pouch
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-c74d74307d255814834feb0946d46523-1600×1600.jpg
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-2f2be1848a71a5b65e4b5c704269c9fb-1600×1600.jpg ●Special edition hour and minute hands The long hand of the pencil hand is TIMEX BLACK, and the short hand is CHUMS RED, and it is designed to be useful outdoors and camping as it has a luminescent hand so that it is easy to see when camping at night.
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-9f2225ea9efcfb47d277d981faf6855f-1600×1600.jpg
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-f4d540a9d49f25c6e5725ef68cca09bf-1600×1600.jpg ●Booby logo The stainless steel case back is engraved with the CHUMS and TIMEX logos. Furthermore, when you press the crown and turn on the Indiglo light that illuminates the entire dial, the silhouette of the current Booby logo will appear, a special gimmick only available for this collaboration! !
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-d783e445cc68b9fa649e4b5059728553-1600×1600.jpg
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-97a1b5369f549419e689a62226fbd31f-1600×1600.jpg ● Special watch pouch with “Hurricane Walkers” motif As an accessory, it comes with a watch pouch limited to this collaboration, which incorporates the design source of the sweat shorts “Hurricane Walkers”, which were also created in the 1980s, into a watch pouch. This is a special watch pouch with an adjuster shaped like the “original retainer” originally from CHUMS, which has a drawstring design and is printed with the CHUMS and TIMEX logos.
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-083967e9ce4b34a58b61b9652171d93e-1600×1600.jpg
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-8d00a15049261a1017d0e5cad1891311-1600×1600.jpg ●Strap included In addition to the simple black watch strap, one replacement strap with a custom-made gray/white stripe that matches the color of the adjuster on the special pouch is included. Since it is a pull-through type made of nylon, you can easily change it and enjoy it according to your preference and situation.
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-d6c2857a8db59d8fa6334ad74e127a92-1600×1600.jpg
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-76c4a820ff23d3846d6ad70814e46d98-1600×1600.jpg Don’t miss out on this limited edition model that has a sense of heritage that was made possible by a collaboration between American brands with a long history since their founding.
●TIMEX Timex is the most well-known American brand in the world and has a history of over 170 years. Founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut, Timex has grown to be used by hundreds of millions of people around the world. Its long history includes the world’s first Mickey Mouse watch manufactured in 1933, the masterpiece IRONMAN(R) watch released in 1986, and the world’s first watch released in 1992 that overturned conventional wisdom. We have created many innovative technologies and designs as well as products, such as the full dial luminescence function and the Indiglo(R) night light function. In recent years, in addition to the archive reprint series, collaborations with global brands including Japan, and bespoke orders from domestic and international select shops have also attracted attention. TIMEX official website
https://www.timexwatch.jp/
● “CHUMS” brand overview The founder, who used to work as a river guide on the Colorado River in Utah, USA, developed the sunglasses strap because of the problem of sunglasses falling into the river when rafting. The result was CHUMS’s first product, the CHUMS Original Retainer. Established a factory in Hurricane, Utah, created the brand mascot Booby Bird, and began developing apparel using sweatshirts. Since then, for over 40 years, we have continued to give form to the idea of ​​“I wish we had items like this” in our daily lives. ●Brand mascot: Booby Bird The “bonito bird” inhabits the coastline from Ecuador to southern Mexico, and the Ogasawara Islands in Japan. Because it is very friendly and not wary, it is popular among fishermen in South America It is also called “bobo” (bobo bird), and is the same word as the second-to-last booby award that everyone is familiar with.
https://prcdn.freetls.fastly.net/release_image/130313/15/130313-15-e1490567ff37c1da4bc3974b8f491fe7-761×986.png CHUMS Japan official website http://www.chums.jp/ CHUMS Japan Official Instagram https://www.instagram.com/chums_japan/ CHUMS Japan Official X https://twitter.com/chumsjapan CHUMS Japan Official Facebook https://www.facebook.com/shop.chums.jp/ CHUMS Japan Official YouTube https://www.youtube.com/user/ChumsOfficial “CHUMS(R)︎,” “BOOBY BIRD(R)︎,” and “Booby Bird(R)︎” are registered trademarks of Landwell Co., Ltd.

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