Takaaki Co., Ltd. From Toyooka, the city of bags! “Randoseru that protects children’s future”

[Takaaki Co., Ltd.] From Toyooka, the town of bags! “Randoseru that protects children’s future” ​ Image
URL: Takaaki Co., Ltd. Press release: February 6, 2025 From Toyooka, the city of bags! “Randoseru that protects children’s future” Rikomon announces new model that takes on social issues Efforts to address social issues – Solve with the best features of backpacks and school bags! – In recent years, children’s luggage has become heavier due to the introduction of digital devices and larger textbooks, and the environment surrounding children commuting to school has been attracting attention, with reports such as “school bags being too heavy” and “accidents caused by water bottles being carried cross-body.” Rikomon School Bags has developed a new school bag to solve these social issues. 1. Response to the “heavy school bag problem”
https://prcdn.freetls.fastly.net/release_image/109666/12/109666-12-94bfc4701a6f772ec06e87df255d2254-1920×1280.jpg Stepless adjuster that can be adjusted according to growth
https://prcdn.freetls.fastly.net/release_image/109666/12/109666-12-20f6f89ae20bcb63fb8b362704af2598-1920×1280.jpg Cushion pads (shoulder pads and back pads) that reduce the burden on the body Rikomon School Bags has reconsidered the traditional school bag structure by leveraging its technological capabilities and ideas as a manufacturer of famous domestic bag brands. While keeping the appearance of a school bag, we adopted a backpack structure that better fits the body, and we also considered the material from the ground up. The result is an ideal school bag that weighs less than 1kg and is light and easy to use. Solution to “water bottle accident problem”
https://prcdn.freetls.fastly.net/release_image/109666/12/109666-12-5572bca092a031a7f21f3652f02d7633-1920×1280.jpg Pocket for water bottle Problems related to water bottles have become a hot topic in recent years, such as falls when carrying water bottles to school and water leaks when stored in school bags. The Rikomon school bag is equipped with a pocket that can store a 1L water bottle, enhancing hygiene safety.
https://prcdn.freetls.fastly.net/release_image/109666/12/109666-12-b2be6a5d70d01a717156981d94047336-674×1194.png @rikomon_randoseru Also a hot topic on SNS In the 2024 entry model, Russels posted a post about this water bottle pocket on Instagram that has been viewed more than 2 million times, attracting the attention of many users. The practicality and design of this pocket became a hot topic, especially among parents preparing to enter elementary school, and greatly contributed to increasing brand awareness. In the comments section, we received many positive responses from users who have actually used it, such as “This allows you to store your water bottle neatly!” “It looks cute and is so convenient!” “Perfect for school!”
Why Rikomon Rikomon school bags are manufactured in Toyooka City, Hyogo Prefecture, a “bag town” that boasts a history of bag making for over 100 years. The technology of local craftsmen and the latest innovation have been fused to create a school bag that combines quality and functionality. Based on the philosophy of “We want to create school bags that are not only light but also safe for children to use,” Rikomon continues to develop products with an eye on children’s growth and the future.
You can hear it directly! Creator’s thoughts At this new product presentation, we will directly talk about the thoughts we put into the product and how we faced social issues when considering the new product. We will provide detailed explanations to our reporters while actually viewing the products. New product presentation details ▶︎Tokyo venue Date: 2/16 (Sun) Time: 14:00~ (For media)
15:00~(General) Venue: Colony #3 Shimokitazawa B1F, 2-27-9 Kitazawa, Setagaya-ku, Tokyo 155-0031 ▶︎Osaka venue Date: 2/23 (Sun) Time: 14:00~ (For media) 15:00~(General) Venue: 2/23 (Sun): Umeda Sky Building Tower West 36F Space 36R 1-1-88 Oyodonaka, Kita-ku, Osaka, Osaka 531-6023 Content: Announcement of new model of Rikomon school bag Product explanation/Q&A