Apparel brand “ADDIXY” starts Upcycle Denim PROJECT, which upcycles denim that is on the verge of being disc arded

Apparel brand “ADDIXY” starts Upcycle Denim PROJECT, which upcycles denim that is on the verge of being discarded ​
ADDIXY Co., Ltd. Press release: February 6, 2025 Apparel brand “ADDIXY” starts Upcycle Denim PROJECT, which upcycles denim that is on the verge of being discarded This is an upcycle project that aims to create new value for denim in partnership with FASHION Pre-sale at POPUP STORE on 2/15-16. ADDIXY Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Saki Horiuchi, hereinafter referred to as “ADDIXY”) has partnered with FASHION PROJECT”Start. In this project, we reborn recovered denim with new designs and propose sustainable fashion.
(URL:https://www.addixy.com )
https://prcdn.freetls.fastly.net/release_image/92481/11/92481-11-3a82f6774e4e0172a8b697070da2a902-2025×2700.jpg DENIM REBUILD HOODIE ¥32,000 tax SUSPENDED DENIM SLACKS ¥28,000 tax
https://prcdn.freetls.fastly.net/release_image/92481/11/92481-11-ad06b327209e27afedfe8d5475e7737c-2025×2700.jpg PIERCED DENIM PANTS ¥28,000 tax About Upcycle Denim PROJECT In this project, denim materials collected by FASHION X will be upcycled using ADDIXY’s design and processing technology and reborn as new items. It’s not just a remake, it’s been rebuilt into an item that fits modern styles while taking advantage of the aging and damage of denim. In addition to expanding the possibilities of sustainable
manufacturing, we propose ways to recycle resources from a fashion perspective.
https://prcdn.freetls.fastly.net/release_image/92481/11/92481-11-a9557eecd656e42af4a075f2d6574412-2025×2700.jpg ・Design that takes advantage of the uniqueness of denim while reducing environmental impact ・One-of-a-kind items, each with a different expression ・Unisex items including hoodies and pants This series will be developed as ADDIXY 2025 Spring/Summer Collection and will be pre-sold at POPUP STORE from2/15-16. ADDIXY 25SS POPUP STORE held ADDIXY 25SS POPUP STORE will be held. At this POPUP, in addition to advance sales of the “Upcycle Denim PROJECT,” we will also accept orders for the 2025 Spring/Summer Collection and sell past
collections. (https://www.addixy.com/blogs/topics/addixy-25ss-popup-store ) ■ Date: 2/15 (Sat) 11:00-19:00 2/16 (Sun) 11:00-18:00 Anyone can enter for free without making a reservation. ■ Venue: 1-7-2
Kamimeguro, Meguro-ku, Tokyo 153-0051 (4 minutes walk from Nakameguro Station) Nakameguro gallery NO DESIGN ■ POPUP STORE Contents: ・Pre-sale of Upcycle Denim Series ・2025 Spring/Summer Collection order event ・Sale of some past collections
https://prcdn.freetls.fastly.net/release_image/92481/11/92481-11-4a56e6f6a8fe7124c4a979dfff60c75d-512×150.png An apparel brand based on the theme of “bringing addictive stimulation into everyday life” and based on music culture and a classical worldview that inspire designers. Through this project, we will pursue the possibilities of fashion and sustainability and propose new value. ◆Official Online Store: https://www.addixy.com ◆Instagram:
https://www.instagram.com/addixy_official