Stress-free Japanese leather setta sandals made with the skills of a leather shoe store in Asakusa! “New era setta sandals” are now available at the East Tokyo Monozukuri booth!

Stress-free Japanese leather setta sandals made with the skills of a leather shoe store in Asakusa! “New era setta sandals” are now available at the East Tokyo Monozukuri booth! ​
Meguriwa Press release: February 6, 2025 Stress-free Japanese leather setta sandals made with the skills of a leather shoe store in Asakusa! “New era setta sandals” are now available at the East Tokyo Monozukuri booth! “Lift Co., Ltd.” will participate in “Gift Show LIFE&DESIGN” to be held at Tokyo Big Sight from February 12th (Wednesday) to February 14th (Friday) (http://www.higashitokyo.jp/)
https://prcdn.freetls.fastly.net/release_image/15540/50/15540-50-c7d432d75e9be7f4bf0d9e9fc4e41aa6-3000×1997.jpg Higashi Tokyo Monozukuri Shopping Street is a collaborative project between the International Fashion Center (KFC), which was established as a third-sector company with the aim of widely supporting small and medium-sized businesses in the Tokyo area, with a focus on
manufacturing in the fashion and lifestyle industries, and the design studio SelfCreativeStudio. We have created an imaginary shopping street with the aim of boosting the manufacturing companies based in East Tokyo, and we are holding sessions and events between creators and companies, and over several years we are expanding the shopping district and developing “things” and “things”.
https://prcdn.freetls.fastly.net/release_image/15540/50/15540-50-3f0aa706c4a771799ec0463caf2405cb-3000×1997.jpg Lift Co., Ltd. Founded in 2000 as a leather shoe store in Asakusa, the “shoe town” where many manufacturing companies have factories. With the idea of ​​“shoes that look like clothes,” we use our craftsmen’s advanced techniques and state-of-the-art equipment in the right places to manufacture made-in-Japan shoes that fit the times through integrated production. We offer products such as “Sanda,” a classic leather setta that focuses on ease of walking and a luxurious feel, and “Setta sneakers,” which focus on the “gripping power” of the foot.
https://prcdn.freetls.fastly.net/release_image/15540/50/15540-50-0b97b1363e87da02faed77224e7a7e3f-3000×1997.jpg
https://prcdn.freetls.fastly.net/release_image/15540/50/15540-50-c998150938926a469817aa966fd1b3c2-3000×1997.jpg What will be exhibited this time is “We have been making leather shoes in Asakusa, the shoe town, for 25 years.We have made use of the know-how and experience we have cultivated over the years to create new setta that pursue comfort and ease of walking while retaining the form of setta.
https://prcdn.freetls.fastly.net/release_image/15540/50/15540-50-8401ba6c667dd6d04f6b97b50e1a5811-3000×1997.jpg We strived to make setta so fun, cool, and easy to wear, and achieved both casualness and individuality. He took shoe making seriously and was passionate about exploring the possibilities of footwear. Setta sandals are a new era that combines traditional Japanese techniques and modern fashion.
https://prcdn.freetls.fastly.net/release_image/15540/50/15540-50-b521574fb42813573712e2c29a0e400e-1797×2700.jpg
https://prcdn.freetls.fastly.net/release_image/15540/50/15540-50-2902a9249cbe0bf8a2bc499db6e7ccfd-1797×2700.jpg The booth will also display products that are currently being challenged by crowdfunding “Makuake” as part of LIFT’s 25th anniversary project. https://www.makuake.com/project/lift20/ Image
URL: https://prcdn.freetls.fastly.net/release_image/15540/50/15540-50-6e9ab430e0bdcbf1359108fbf8a227e9-1600×900.png Please stop by the East Tokyo Monozukuri Shopping District booth (booth number: Minami 1-T06-34 [AD]). East Tokyo Monozukuri Shopping Street Presentation Date: Wednesday, February 12, 2025 – Friday, February 14, 2025 from 10:00 to 18:00 (until 17:00 on the last day) Location: Gift Show LIFE&DESIGN (Tokyo Big Sight South Exhibition Building Halls 1-4) Active Design & Craft Fair [AD] Booth number: South 1-T06-34 [AD] [2 booths] ABOUT East Tokyo is a city of manufacturing. Since the Meiji era, this town has had many fashion and household goods-related factories and small and medium-sized businesses. The East Tokyo Monozukuri Shopping District aims to promote regional branding and revitalize the industry together with monozukuri companies that use traditional techniques passed down through the ages and newly created innovative technologies. Contact information regarding this matter INFORMATION Lift Co., Ltd. 2-26-15 Higashiasakusa, Taito-ku, Tokyo 111-0025 TEL: 03-3871-68777 URL: https://www.lift-shoes.co.jp/