#Workman girls go to “Workman Colors”! Is it just a “mistake” or a new “evolution”?

#Workman girls go to “Workman Colors”! Is it just a “mistake” or a new “evolution”? ​
Workman Co., Ltd. Press release: February 6, 2025 #Workman girls go to “Workman Colors”! Is it just a “mistake” or a new “evolution”? 400 stores in 2032! Announcing our “Challenge to the Apparel Industry” in the coveted Minami Aoyama area! New “Workman Colors” presentation & spring/summer new product presentation
https://prcdn.freetls.fastly.net/release_image/13308/53/13308-53-e5b839a2cadf6ff70271653201e5504a-458×203.png WORKMAN 318 stores, WORKMAN Pro 10 stores, WORKMAN Plus 615 stores, #WORKMAN Joshi 78 stores *1 WORKMAN Workman Co., Ltd. (Headquarters: Isesaki City, Gunma Prefecture, President and CEO: Hideyuki Obama), which operates a total of 1,037 stores including 16 Plus II stores, will hold a new “Workman” event for mass media, ambassadors/external influencers at “P.O. Minami Aoyama Hall” in Minami Aoyama on Thursday, February 20th. Colors” presentation & 25 Spring/Summer new product presentation” will be held. At the presentation, our Managing Director Tetsuo Tsuchiya will announce Workman Colors store’s new strategy and challenge to the fashion apparel industry in order to move to the “next stage” of acquiring general customers, mainly women, through the development of “#Workman Girls” for about 4 years. In the exhibition area, approximately 200 new Spring/Summer 2025 Workman Colors products will be on display, allowing you to enjoy “the unknown world of Workman Colors”. The event will be held from February 20, 2025 (Thursday) to February 22, 2025 (Saturday), and the media presentation will be held from 11:00 to 14:00 on the 20th (exhibition area will be open from 12:00 noon), and for influencers on the 21st and 22nd. *1Includes 11 WORKMAN Plus stores located in commercial facility buildings that do not handle work clothes Image
URL: https://prcdn.freetls.fastly.net/release_image/13308/53/13308-53-68a7639abbded2399d1405d2637df145-841×380.png The following is the content that Managing Director Tsuchiya will announce at the venue. 1. Workman’s unique management vision, aiming to capture market share with a strategy that is the exact opposite of the industry 2. Origin of Workman Colors store name and reason for name change 3. Differences and evolution from #Workman girls ⓸Future store opening plan & product plan ⓹Differentiation and positioning from industry giants ⓺About the growth of WORKMAN as a whole (including WORKMAN stores and WORKMAN Plus stores) (unreleased news too!) In the exhibition area, you can experience the main
spring/summer products of the new business “Workman Colors”. Functionality, which is a symbol of “Workman Colors”, is difficult to convey to consumers through numerical representation, so we have set up a corner with “Function Rating” that is applied to each use scene, so that you can experience the high level of functionality. Also, as Workman takes on the challenge of creating casual apparel, the “Workman History” corner, which expresses the past “history”, is also attractive. You can visually experience the miracle that started from a work clothes store with a space of 16 tsubo in Gunma Prefecture and took on the challenge of becoming a major chain store in the industry. This time, although they have not yet been announced, we will introduce some of the main products that will be on display. ◆ “All-purpose pants” and “All-purpose jacket” Two types with different materials are available. A silhouette that is suitable for both business and casual occasions and is popular with everyone. Almighty pants that are easy to match with any top. The cotton-like type has no tuck and crease, and the wool-like type has tuck and center crease. Jackets are also available in the same material. Price is 1/2 to 1/3 of comparable products from other companies! Experience the lightness and stretch that will make your heart dance.
https://prcdn.freetls.fastly.net/release_image/13308/53/13308-53-6a52969f43e199879973482f591f87b6-860×679.png Items worn by the model (left) Tops: “All-purpose” wool-like stretch shirt jacket 1,500 yen, Bottoms: “All-purpose” wool-like stretch shirt jacket 1,500 yen (Right) Tops: “All-purpose” cotton-like stretch shirt jacket 1,500 yen, Bottoms: “All-purpose” cotton-like stretch pants 1,500 yen ◆We pursue trends in women’s wear We don’t just want to be fashionable, we don’t forget about functions that make everyday life more comfortable. Items exclusive to Workman Colors (#Workman Girls), which are open-door and neither indoor nor outdoor, will be further expanded.
https://prcdn.freetls.fastly.net/release_image/13308/53/13308-53-c20bfdb916b76ed3c63f4d1776b3612a-790×553.png Items worn by model (left) Tops: Ruffle pullover 1,280 yen, Skirt: Mesh pleated skirt 1,900 yen (Right) Tops: Sceneless shirt 1,500 yen, Linen-like SORONA cami bustier 1,280 yen, Skirt: Water-repellent random pleated skirt 1,900 yen P.O. Minami Aoyama Hall Address: 2-5-17 Minami Aoyama, Minato-ku, Tokyo 1F & basement hall 2 minute walk from Aoyama 1-chome Station (Tokyo Metro Ginza Line/Hanzomon Line/Toei Oedo Line)
https://prcdn.freetls.fastly.net/release_image/13308/53/13308-53-b1c2d85b7472c68a29850673ac20936f-772×614.png Venue image
https://prcdn.freetls.fastly.net/release_image/13308/53/13308-53-f6676f92504972cb7850dd99259bccf7-775×284.png MAP Company name: Workman Co., Ltd. Address: Tokyo Headquarters: 4-8-1 Higashiueno, Taito-ku, Tokyo / Kanto-Shinetsu Headquarters: 1732 Shiba-cho, Isesaki City, Gunma Prefecture Industry: Specialty store chain that sells work clothes, work supplies, and outdoor sportswear through a franchise system Listing: TSE Standard Market (7564)