[Yamato International Co., Ltd.] Crocodile, a brand that smartly creates “adult TPO”, exceeds 1 million members. Official EC sales aim for double-digit increase for 10 consecutive years from 2015
Yamato International Co., Ltd. Press release: February 7, 2025 Crocodile, a brand that smartly creates “adult TPO”, exceeds 1 million members and aims for double-digit increase in official EC sales for 10 consecutive years from 2015 The total number of members (total number of official app, official LINE, and email magazine members) of “Crocodile”, a brand that smartly creates “adult TPO”, has exceeded 1 million people (as of December 2024). The total number of members (total number of official app, official LINE, and e-mail magazine members) of Crocodile, a brand that smartly produces “Adult TPO” operated by Yamato International Co., Ltd. (Headquarters: Chuo-ku, Osaka, Ota-ku, Tokyo / President: Tomoki Banwaka / TSE Standard Market: Code number 8127) has exceeded 1 million (as of December 2024).
https://prcdn.freetls.fastly.net/release_image/18814/37/18814-37-91aa2091086a2cc5d345c7ccf2f65040-2400×1600.jpg ■ Senior generation also joins the wave of digitalization Targeting mainly customers in their 50s and 60s, the company has gradually shifted from analog sales promotion activities that had been centered around paper media, such as newspaper advertisements and leaflet distribution, to a digital marketing strategy. We started our official LINE in 2015 and have been working to grow our e-commerce business, as well as focusing on acquiring LINE members through our over 850 physical stores in GMS (general merchandise stores) and shopping centers, which are our main sales channels. In addition, we launched an official smartphone app in 2020 and are promoting membership of highly loyal customers who use physical stores. By implementing a stamp card in the app, store staff became more motivated to lead customers to the app in hopes of repeat visits to the store, and the number of downloads increased significantly. As a result of these efforts, the total number of members has exceeded 1 million as of December 2024, backed by an increase in the smartphone usage rate of the target group and the number of e-commerce users. In addition, in proportion to this growth in the number of members, official EC sales are aiming for double-digit increases for 10 consecutive years since the initiative began in 2015, and we are also seeing steady growth among the senior generation, who are said to be reluctant to engage in EC. Going forward, while continuing to focus on acquiring members, we will centralize customer data by investing in improvements to our cart system, promote omnichannel and OMO, and aim to provide products that satisfy many customers and services that allow them to seamlessly enjoy shopping, whether in EC or physical stores. ■Crocodile Brand Story “Crocodile” is a brand that smartly creates “adult TPO”. “Personal on” and “proper off” based on high-quality casual style We place importance on sociability and a sense of fit with the times so that adults can spend a comfortable time. “Crocodile”, which has an impressive crocodile design, has a long history. Established in Singapore in 1952 and landed in Japan in 1963. Gained popularity as a pioneer of men’s casual fashion based on British traditional fashion. Polo shirts and hound blouson are popular as brand icons. In addition, “Crocodile Tartan” commemorating the 60th anniversary of the brand’s establishment in 2023 is Registered on the prestigious Scottish Tartan Register. What we at Crocodile are aiming for in the future is clothing that makes you feel confident just by wearing it. Currently, it has expanded to “Crocodile”, “Switch Motion Crocodile”, and “Crocodile Code”. Through fashion, we work with our customers to create a fulfilling everyday life. ・Official website
https://www.crocodile.co.jp/ ・Instagram
https://www.instagram.com/crocodile_jp/
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