Okamoto, the No. 1 seller of socks in Japan *socks, will be featured on TV Tokyo’s “Cambrian Palace” broadcast on Thursday, February 13th!

No. 1 sock seller in Japan *Sock manufacturer Okamoto will be featured on TV Tokyo’s “Cambrian Palace” broadcast on Thursday, February 13th! ​ Okamoto Co., Ltd. Press release: February 7, 2025 Okamoto, the No. 1 seller of socks in Japan *socks, will be featured on TV Tokyo’s “Cambrian Palace” broadcast on Thursday, February 13th! It has been decided that a special feature on Okamoto Co., Ltd. (Headquarters: Nishi-ku, Osaka City, Headquarters: Koryo-cho, Nara Prefecture, Representative Director and President: Ryutaro Okamoto), the No. 1 selling leg wear manufacturer and distributor in Japan*1, will be broadcast on TV Tokyo’s “Cambrian Palace” on Thursday, February 13th. *… According to Senken Shimbun dated August 9, 2024
https://prcdn.freetls.fastly.net/release_image/41167/95/41167-95-2fa29197e8dc3712a49e8100b9b8e819-3125×2083.jpg *Image Broadcast overview Program name: Nikkei Special Cambrian Palace Broadcast date and time: February 13, 2025 (Thursday) 23:06-23:55 *Subject to change Broadcasting station: TV Tokyo series (TV Tokyo/TV Hokkaido/TV Aichi/TV Osaka/TV Setouchi/TVQ Kyushu Broadcasting) Moderator: Ryu Murakami, Eiko Koike Studio appearance: Ryutaro Okamoto, President and Representative Director of Okamoto Co., Ltd. Theme: A long-established manufacturer’s constant challenge to enrich lives with socks [Program official website] Nikkei Special Cambria Palace: TV Tokyo Broadcast content Cold feet are a problem in the cold winter…There is a hit product that has received tremendous support from people who suffer from such problems. This product is highly acclaimed because it warms your feet as if you were under a kotatsu just by putting them on, and its name is “Just like a kotatsu socks.” At 1,980 yen, the price is high for a pair of socks, but the quality of these socks has made them repeat customers, and the series has sold a total of 15 million pairs. This product was created by Okamoto, a sock manufacturer with a factory in Koryo Town, Nara Prefecture, which is said to be a major sock production area. Although his name is not well known, Okamoto actually produces 300 million pairs of socks each year. It boasts a 10% domestic market share, and a simple calculation shows that one in ten people is wearing Okamoto’s socks, making it the company that ranks No. 1 in terms of socks sales in Japan. While there are many warm socks on the market, why are Okamoto’s “kotatsu socks” selling so well? In the socks industry where 3 pairs of 1,000 yen is the norm, why are high-priced socks selling so well? We will explore the secret of Okamoto’s strength in solving customers’ problems from the ground up through thorough research and original technology. Company profile Company name: Okamoto Co., Ltd. / OKAMOTO CORPORATION Founding: 1934 (Showa 9) Establishment: October 1948 (Showa 23) Business details: Manufacture and wholesale of various legwear (Men’s, women’s, and children’s socks, pantyhose, tights, and related products using knitting techniques) Head office: 1-11-9 Nishihonmachi, Nishi-ku, Osaka 550-0005 Main store: 150-1 Otsuka, Koryo-cho, Kitakatsuragi-gun, Nara 635-8550 Capital: 97.44 million yen Representative: Representative Director and President Ryutaro Okamoto Employees: 504 people (Group total: 1,445 people as of April 2024) Sales: 48.2 billion yen (consolidated for the fiscal year ending April 2024) Sales
destination: Major mass retailers nationwide, sports apparel, department stores, etc.