BETTY’S BLUE brand’s 40th anniversary project, first installment! “40th Anniversary Collection” will be rele ased on Friday, February 21st

BETTY’S BLUE brand 40th anniversary project, first part! “40th Anniversary Collection” will be released on Friday, February 21st ​
Stripe International Co., Ltd. Press release: February 7, 2025 BETTY’S BLUE brand 40th anniversary project, first installment! “40th Anniversary Collection” will be released on Friday, February 21st ～“POPUP SHOP” will open for a limited time at Lumine Est Shinjuku from Saturday, February 15th～
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-cfd773a82f83c44af42855ac28370be1-900×600.png The brand “BETTY’S BLUE” developed by CAN Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture, President and CEO: Kazunori Abe) will release the “40th Anniversary Collection” to commemorate the brand anniversary on Friday, February 21st on the company’s EC site “CAN ONLINE SHOP”. BETTY’S BLUE celebrates its 40th anniversary this year. It will be revived for a limited time in 2021, and we are developing items featuring the brand’s popular character Amy and the “Shopper” pattern, as well as collaboration items with various brands. In 2025, which will be the commemorative year, we will have various plans throughout the year. For the first time, we will be selling the “40th Anniversary Collection.” This collection features a total of 14 items of apparel and miscellaneous goods, featuring the brand’s iconic Amy and shopper patterns. In addition to Printron T-shirts and room wear, the Amy-chan series also features soothing items such as stuffed toy keychains, bang clips, and flake stickers that allow you to spend your everyday life with Amy. In addition, the shopper pattern series includes a long T-shirt and towel handkerchief with three different patterns printed on the back, as well as an eco bag, which sold out immediately in the second reissue and has received additional orders. Furthermore, to commemorate the 40th anniversary, the first POPUP SHOP after the reprint will open for a limited time at Lumine Est Shinjuku from Saturday, February 15th, and this Collection will be available for pre-sale. In addition, those who purchase this collection will also receive a limited number of shopping bags that reproduce the strawberry pattern shopper from that time. Get your hands on this must-have shopper for fans. Enjoy the 40th Anniversary Collection, which incorporates current trends into a nostalgic feel that will remind you of those days. ■ “BETTY’S BLUE 40th Anniversary Collection” sales overview Release date and time: Friday, February 21, 2025 12:00 Sales destination: Our own EC site “CAN ONLINE SHOP”
(https://www.canshop.jp/cts/bettys/250207_40th_anniversary.html), ZOZOTOWN ■ “BETTY’S BLUE 40th Anniversary Collection” item details
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-9c0d718ea5d6e5c400dbd30f39b235f4-800×1199.jpg Amy-chan back print Ron T Color: pink/white Size: S/M Price: ¥4,290
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-b323f1692e1e9354f4575ca3dc1f6992-800×1199.jpg Amy-chan print raglan long T Color: Pink Size: S/M Price: ¥4,290
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-def16149d9ef214b5c029ae83feb9935-800×1200.jpg Amy-chan print room wear Color: Cream Size: F Price: ¥6,490 Image
URL: https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-f4a7f70c485b41010ce6782ec7e0d3b4-800×1199.jpg Amy-chan fluffy hoodie Color: Pink Size: F Price: ¥6,490
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-7a8e804edab428fd797fb6e2b9faa019-800×1200.jpg Amy-chan bangs clip (set of 2) Color: Pink Price: ¥1,650
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-27d0cfab05f054cf02397e837a0774f3-800×1199.jpg Amy-chan stuffed animal charm Color: Pink Price: ¥2,200
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-a2264e3b4051dfbbbe842d22e4009573-800×1200.jpg Amy-chan fluffy tissue pouch Color: Pink Price: ¥3,190
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-b31353ee4b727690c73d9572d86d19f2-800×1200.jpg Amy-chan drawstring set Color: Pink Price: ¥2,750
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-4e79e15314be87da3d8e360e611ef0d8-800×1200.jpg Amy-chan friend tote bag Color: Yellow Price: ¥3,190 Logo print tote bag Color: Beige Price: ¥3,190
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-fa4fee637913f4524cbb416d7db7307c-800×1200.jpg BETTY’S BLUE Flake Seal Set Color: Pink Price: ¥1,320
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-0872ac0aaf199ac1ee67ad6b8478caee-800×1200.jpg Shopper pattern back print long T Color: Pink/Purple/Red Price: ¥4,290
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-d8e21dc94bbbc0a067ace27dcb20862f-800×1200.jpg
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-453438db8beda388a8218c149da68dca-800×1200.jpg Shopper pattern eco bag Color: Pink/Purple/Red Price: ¥2,200 *Some specifications are different from previously sold products Image
URL: https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-53ea788728f1f1cf99978d8766fafae5-800×1199.jpg Shopper pattern towel handkerchief Color: Pink/Purple/Red Price: ¥1,320 ■ “Strawberry Pattern Shopper” Present details
https://prcdn.freetls.fastly.net/release_image/36659/894/36659-894-e94560ebdbdf48abc34a1586bb89cbc6-800×1200.jpg Those who purchase items from this collection at the “CAN ONLIE SHOP” and POPUP SHOP will receive a “strawberry pattern shopping bag” as a gift. *One ticket will be given to each person. *Due to limited quantity, distribution will end as soon as it runs out. *ZOZOTOWN is not eligible for distribution. *This is not a complete reproduction of the original. ■ “BETTY’S BLUE POPUP SHOP” Event Overview To
commemorate the 40th anniversary, a POPUP SHOP will be open for a limited time at Lumine Est Shinjuku. At POPUP SHOP, we will pre-sell items from the “40th Anniversary Collection”. Event period: February 15, 2025 (Saturday) to March 2, 2025 (Sunday) Venue: Lumine Est Shinjuku 3rd floor in front of the south elevator *Please check the Lumine Est Shinjuku official website for business hours etc. *Lumine Est Shinjuku will not be open on February 17th (Monday) as it is closed. [Brand Overview] BETTY’S BLUE Founded in 1985, this women’s brand is based on the keywords of “cute and lovely,” and is a women’s brand that mixes the traditional spirit of second-hand American clothing with the latest street trends, with the theme of free fashion. After suspending the brand in 2009, it was revived for a limited time in January 2021. Brand site: http://bettysblue.jp/ Official Twitter: @bettysblue_pr Official Instagram:
@bettysblue_official Official Facebook: @bettysblue.official *Can Co., Ltd. is a group company of Stripe International Nogu Co., Ltd.