Derrigo Japan Co., Ltd. Italy’s oldest eyewear brand “LOZZa” is now on sale at Isetan Shinjuku store! Also pay attention to rare and limited original items!

[Derrigo Japan Co., Ltd.] Italy’s oldest eyewear brand “LOZZa” is now on sale at Isetan Shinjuku store! Also pay attention to rare and limited original items! ​ Image
URL: Derrigo Japan Co., Ltd. Press release: February 7, 2025 Italy’s oldest eyewear brand “LOZZa” is now on sale at Isetan Shinjuku store! Also pay attention to rare and limited original items! Sales will start from February 3, 2025 (Monday) at the miscellaneous goods/eyewear section on the 1st floor of the main building of Isetan Shinjuku store. In addition to the lineup centered on popular and standard icon models, we also offer limited quantities of original sunglasses from Isetan Shinjuku.
https://prcdn.freetls.fastly.net/release_image/42288/20/42288-20-228a8f8668f0752c2a9b2bf7571d68c1-1360×600.png LOZZa, ​​the house brand of Italy’s Derigo Group and Italy’s oldest eyewear brand, founded in 1878, will be on sale from February 3, 2025 (Monday) at the miscellaneous goods/eyewear section on the 1st floor of the main building of Isetan Shinjuku store. An eyewear collection created by the expertise and technology cultivated over a history of over 140 years, as well as a design sense unique to Italy. We will be introducing a number of classic models that represent the brand, frames that use clear lenses that block 99.9% UV, and the capsule collection “ARTE” that condenses Lozza’s DNA. Also, be sure to check out the Isetan Shinjuku store’s original sunglasses that use photochromic lenses and are available in limited quantities. ■ Details Isetan Shinjuku Store Main Building 1st Floor Miscellaneous
Goods/Eyewear Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 TEL: 03-3352-1111 Business hours: Business hours: 10am to 8pm *Lozza eyewear center price range 35,200 to 46,200 yen (tax included) ■“LOZZA ARTE” Capsule Collection VL4353 – ARPEGGIO 2 (Arpeggio 2) Frame price 46,200 yen (tax included) Made in Italy Acetate frame with a modern look. It features temples with edges made of thick fabric and a 3D logo on the front side.
https://prcdn.freetls.fastly.net/release_image/42288/20/42288-20-ed2630c273f6ada3982069796558cc67-2600×1250.png ■Isetan Shinjuku store limited item VL4367J – ROME 1 (Rome 1) Dimming lens specifications Frame price 46,200 yen (tax included) Made in Japan A style revived from the Rozza archives to the present day. The distinctive bridge has a unique design based on the “L” of LOZZa. The slender temples and nose pads are made of titanium. This model uses photochromic lenses and is exclusive to Isetan Shinjuku store. It uses lenses that are clear indoors and turn gray outdoors.
https://prcdn.freetls.fastly.net/release_image/42288/20/42288-20-f75f2962d1601ad60118bdc794b8aa0c-2500×1250.jpg ■ABOUT LOZZA LOZZa – Italy’s oldest eyewear brand – It was founded in 1878 in the small town of Cadore in northern Italy by Giovanni Rozza and two partners. The company expanded its business as a manufacturer of glasses made of celluloid, which was beginning to be recognized as an innovative material at the time. In 1924, Lozza becomes the largest eyewear company in Europe. Some iconic models were created between the 1930s and 1970s, and are still popular today as classic styles. In the 1970s, buyers from all over Italy flocked to Lozza’s factory in search of the iconic Zilo model. Lozza has previously released capsule collections in collaboration with prominent Italian companies such as Pininfarina, Maserati, and PHILOSOPHY. In 2021, Lozza was registered as an Italian historic brand by the Italian Ministry of Economic Development. The timeless, yet always modern style attracts many eyewear fans around the world. https://lozza.jp/ ■Customer inquiries Derrigo Japan TEL 03-6265-4878