Wpc. appoints Yumi Adachi as the image character for spring/summer 2025! Season visuals and web movies now available

Wpc. appoints Yumi Adachi as the image character for spring/summer 2025! Season visuals and web movies now available ​
World Party Co., Ltd. Press release: February 10, 2025 Wpc. appoints Yumi Adachi as the image character for spring/summer 2025! Season visuals and web movies now available Introducing new parasols and popular hats under the theme of “parasols for beautiful skin” World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka, President: Tomoo Tomita) has released the visuals for the 2025 Spring/Summer collection of the umbrella brand “Wpc.” and has appointed actress Yumi Adachi as the image character. “A parasol for beautiful skin. ” season visuals and web movies on the brand website and official YouTube are available. At Wpc., which takes quality and price seriously and creates products without compromising on functionality or design, we will be releasing new parasols and UV goods sequentially from February 1st (Saturday). In the season visual, Mr. Adachi appears with an impressive gaze and a new folding parasol “Blackout Aerial Tiny”. In addition, in the two brand movies, you can enjoy Mr. Adachi holding a Wpc. parasol and hat and walking gracefully out of an inorganic space into the sunlight pouring down, with a soft expression that shows his intention. Please also take a look at the making and interview movie that is being released at the same time.
https://prcdn.freetls.fastly.net/release_image/58622/271/58622-271-60c757c15a0151d6758ad8cb36d90af7-1400×800.jpg WEB movie [Released on Monday, February 10, 2025] ▼“Blackout Aerial Tiny” version
https://img.youtube.com/vi/hlngUg_pf4E/sddefault.jpg
https://www.youtube.com/watch?v=hlngUg_pf4E ▼“Parasol to wear” version https://img.youtube.com/vi/IxP8AkuzAmw/sddefault.jpg https://www.youtube.com/watch?v=IxP8AkuzAmw Reason for appointment Yumi Adachi is extremely popular as a national actress and beauty icon among a wide range of generations. We felt that Mr. Adachi’s supple charm, which combines a soft atmosphere and a dignified expression, has something in common with Wpc.’s belief that, as a specialist umbrella manufacturer, we look to the next generation and want umbrellas and rain goods to be enjoyed more freely and as “fashion items” rather than just “daily necessities.” Ms. Adachi has been active on the front lines since she was a child actress, and she continues to renew her healthy beauty and unique radiance, which echoes Wpc.’s belief in constant evolution and the idea of
​​“parasols for beautiful skin.” We chose her as our image character because we believe that Ms. Adachi, who maintains clear and beautiful skin, will be able to convincingly convey to young people the importance of UV protection, which they should have in place from a young age. Interview with Yumi Adachi (partial excerpt) – How was the shooting? Although I used an abstract space to shoot, I felt a sense of calm as I felt the comfort of the sun’s rays, and the sense of security that comes from being protected by a hat or parasol. ―How did you feel about using the “Parasol” and “Shading Aerial Tiny”? A parasol that you can wear over your head – I hadn’t thought of that, but I thought it was true. I tried it on today, and I thought it was soft and very light, but the brim spreads out and creates a firm shadow, so it’s very comfortable and safe, and the simple design makes it easy to match with any outfit, so I thought it was great. As the name suggests, “Aerial Tiny” is also very light, which surprised me, and the coloring is simple but very cute, so I think everyone can use it to suit their tastes. I tend to stick to black or beige, but they also come in pastel colors, so I thought I’d like some colors to suit my tastes. -The narration says, “A parasol for beautiful skin.” Do you have any secrets to maintaining beautiful skin? I’ve always had extremely sensitive and sensitive skin, so I make my own cosmetics, but external stimuli can have a big impact on my skin, so it wasn’t until I became an adult that I started to pay more attention to UV rays, and I try to stay healthy through simple care. ―Wpc. has been making umbrellas for over 20 years. Is there anything that Adachi-san has been doing for over 20 years? I feel like work is the only thing that continues. Also, when I have time, there are moments when I feel like I want a story, so I’ve been reading books at those times, not just for 20 years, but since I was a child. –This video depicts Adachi moving forward step by step, but as someone who continues to move forward, is there anything that you would like to take on from 2025? Originally, I came from a TV drama background, so theater was far away from me, but in the past few years I’ve started working in theater and stage productions as well. My dream since I became an adult has been to perform on stage at least twice a year if possible, so I’d like to do my best this year. I had experience in theater in the past, but I’ve realized that my thinking has changed, and that it’s a very profound world where dreams can expand, and I’m becoming more and more fascinated by it. -Please give a message to the viewers. hello everyone. My name is Yumi Adachi and I will be the image character for Wpc. “Aerial Tiny” and “Hovering Parasol” are of the highest quality and absolutely block out light. This item protects your skin from the sun. Please think about your skin, look to the future, and enjoy going out with “Aerial Tiny” and “Parasol.” In the interview and making-of movie, Adachi’s comments and valuable off-shots are also released. Please take a look! ▼Interview movie https://img.youtube.com/vi/w3Szn_HaSLc/sddefault.jpg https://www.youtube.com/watch?v=w3Szn_HaSLc ▼Making movie https://img.youtube.com/vi/QYA-hD24elQ/sddefault.jpg
https://www.youtube.com/watch?v=QYA-hD24elQ Product information used by Yumi Adachi Blackout Aerial Tiny Mocha (3,850 yen including tax)
https://prcdn.freetls.fastly.net/release_image/58622/271/58622-271-a21c9a44272e8057d23ab5c6b81dc4e5-1500×1500.jpg Introducing a new ultra-lightweight folding parasol weighing only 147g. In addition to the mocha color used by Adachi, this series comes in a total of 8 exquisite nuanced colors: off, pink, pistachio, lavender, beige, gray, and black, and you can enjoy using them depending on your fashion or mood of the day.
https://www.wpc-store.com/c/umbrella/801-12803-10 ・UV cut rate 100% ・Shade rate 100% ・UPF50 ・For both sun and rain ・Heat shielding effect ・Water repellent treatment Traveling cafe meets Wpc. Cream soda parasol green (3,960 yen including tax)
https://prcdn.freetls.fastly.net/release_image/58622/271/58622-271-a9259845b57f34f203053e6a59ce294e-1500×1500.jpg A parasol is finally available from the collaboration series with “Tabisuru Cafe”, which makes cream soda while traveling! When you open your umbrella, you’ll be exposed to a world of fizzing cream soda. This is a cute retro bottle with great attention to detail, such as the cherry-shaped charm attached to the soda.
https://www.wpc-store.com/c/collaboration/collabo-tabisurukissa/81-ta01 ・UV cut rate 100% ・Shade rate 100% ・UPF50 ・For both sun and rain ・Heat shielding effect ・Water repellent treatment Light blocking light flower silhouette mini off (3,630 yen including tax)
https://prcdn.freetls.fastly.net/release_image/58622/271/58622-271-e5a55420c3174e5da80758cf3037561b-1500×1500.jpg The new pattern of the “Airlight Series” adds a mature look by creating a silhouette of a floral pattern that tends to be cute. The chic coloring is muted and goes well with a variety of fashion styles. Ultra-lightweight at approximately 120g, the easy-to-open type eliminates the need to break the umbrella ribs, making opening and closing stress-free.
https://www.wpc-store.com/c/umbrella/801-16853-102 ・UV cut rate 99.9% ・Shadow block rate 100% ・UPF50 ・For both sun and rain ・Heat shielding effect ・Water repellent treatment Blackout Pochette Tiny Lavender (4,400 yen including tax)
https://prcdn.freetls.fastly.net/release_image/58622/271/58622-271-1275d8f42383afd077da48c6fc9e4221-1500×1500.jpg A new habit of carrying a parasol! The pochette-type parasol, which can also be a focal point for your coordination, has a matte texture and square design reminiscent of Korean miscellaneous goods, and is so cute that you’ll want to carry it around and show it off to everyone around you. It has a convenient 2-way design that allows you to carry it on your shoulder or attach it to your bag.
https://www.wpc-store.com/c/umbrella/801-15705-102 ・UV cut rate 100% ・Shadow rate 100% ・UPF50 ・Suitable for both sun and rain ・Heat shielding effect ・Water repellent treatment Shading joint tiny lavender (3,630 yen including tax)
https://prcdn.freetls.fastly.net/release_image/58622/271/58622-271-4ad62573fec260347d31aed3ae8d2c11-1500×1500.jpg Cut-and-seam Tiny, whose key point is switching fabrics, is Wpc.’s most popular series, with cumulative sales exceeding 1,060,000 pieces*. In addition to the existing dull colors, “Off x Gray” and “Off x Black” have been newly added to the lineup, further expanding the range of color variations. It has a square shape that fits perfectly in your bag, making it convenient to carry.
https://www.wpc-store.com/c/umbrella/801-6423 *Cumulative sales as of January 17, 2025 ・UV cut rate 100% ・Shade rate 100% ・UPF50 ・For both sun and rain ・Heat shielding effect ・Water repellent treatment “A parasol made by an umbrella shop” UV-cut cool contact wide brim hat beige (3,740 yen including tax)
https://prcdn.freetls.fastly.net/release_image/58622/271/58622-271-b888bdf67d74f139964c9f9a78aa3c7a-1500×1500.jpg It is made of a cool fabric material that feels cool to the touch, and has a long brim of 12.5cm. You can spend the hot summer comfortably even when your hands are easily occupied, such as when traveling with small children or walking your pet. It also has many other functions, such as being able to adjust the area around your head and washing it when you sweat. https://www.wpc-store.com/c/goods/w127-001-103 ・UV protection rate 100% (brim part only) ・Shade blocking rate 100% ・UPF50＋ Yumi Adachi profile
https://prcdn.freetls.fastly.net/release_image/58622/271/58622-271-e0cc715be193d318d7eee0ddbd86bba0-1143×1600.jpg ▷Date of birth: September 14, 1981 ▷Birthplace: Tokyo ▷Profile: She started working as a children’s model at the age of 2, and got her big break in 1994 with the Nippon Television drama “Ie Nakiko.” The line from the same work became a social phenomenon and was even selected for the New Word/Buzzword Award. Since then, he has been involved in a wide range of activities, including appearing in numerous dramas and movies as a talented actor who has played a wide range of roles, as well as producing fashion and cosmetics brands. ■Instagram About sales ▼Wpc. Official Online Shop ・Wpc. ONLINE STORE:
https://www.wpc-store.com/ ・Rakuten Market Store Wpc./KiU OFFICIAL SHOP: https://www.rakuten.ne.jp/gold/wpc-worldparty/ ・ZOZOTOWN store Wpc./KiU: https://zozo.jp/shop/wpc-kiu/ ▼ Directly managed stores *Only UV-protected cool-contact wide-brim hats will be on sale in late February ・Wpc. Shinsaibashi Parco store 542-0085 5th floor,
Shinsaibashi Parco, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka Directly connected from the south ticket gate of Shinsaibashi Station on the Osaka Metro Midosuji Line ・Wpc. LUCUA 1100 store 530-8558 7F Lucuaire, 3-1-3 Umeda, Kita-ku, Osaka Directly connected to JR Osaka Station ・Wpc. Echika fit Ginza store 4-1-2 Ginza, Chuo-ku, Tokyo 104-0061 Tokyo Metro Marunouchi Line Ginza Station, right outside C4 Exit ▼PLAZA*Sales start from mid-February, LOFT*Blackout lightweight flower silhouette/Kiritsu Tiny only scheduled to start sales from June, others from mid-February, Hands*Sales start from March 1st (Sat), Other stores nationwide *Product availability and availability vary depending on the store. Official SNS ・Wpc. – X ・Wpc. – Instagram ・Wpc. – TikTok ・Wpc. FLAG SHIP SHOP – X ・Wpc. Shinsaibashi Parco Store – Instagram ・Wpc. LUCUA 1100 store – Instagram ・Wpc. Echika fit Ginza store – Instagram World Party Co., Ltd. Head office location: 1-2-9 Abiko, Sumiyoshi-ku, Osaka 558-0014 Phone number: 06-6693-2065 Representative Director and President: Tomio Tomita Established: September 1985 Business details: Planning, manufacturing, and wholesale sales of rain goods Available brands: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. / Wpc. Patterns / UVO / go-koh / KiU / VEER / L.o.F. design / GUERRILLA by KiU World Party Co., Ltd. ​ ●Top quality with absolute blackout Highest quality for absolute light blocking: Use fabric that has been tested by a third-party inspection agency to have a 100% light blocking rate and UV blocking rate, and a UPF50 (highest rating). ●100% complete shading / 100% shading rate Fabrics that have a measured value of 100% light blocking rate using the JIS L 1055 A method are considered to be 100% completely light blocking fabrics (or 100% light blocking rate fabrics), and do not indicate the performance of the umbrella itself. ●UV cut rate 100% /99.9% Fabrics with a UV protection rate of 100% (or 99.9%) are considered fabrics with a UV protection rate of 100% (or 99.9%) in accordance with JIS L 1925 regulations. ●UPF50＋ We measure the UPF value of fabrics according to JIS L 1925 regulations. ●Thermal insulation performance The heat shielding effect of fabrics is measured in accordance with the regulations of JIS L 1951. ●Water repellency/Water repellency level 5 (highest grade) The water repellency of fabrics is measured according to JIS L 1 092 regulations. The water repellency grade is a water repellency grade with the highest level being 5th grade and the lowest level being 1st grade. *The results listed above are all measured values ​​for the fabric, and do not represent the performance of the umbrella itself.