Diana Co., Ltd. Diana x Bourbon’s first collaboration! The birth of “Rumand sneakers” full of elegance and playfulness!

[Diana Co., Ltd.] Diana x Bourbon’s first collaboration! The birth of “Rumand sneakers” full of elegance and playfulness! ​
Diana Co., Ltd. Press release: February 14, 2025 Diana x Bourbon’s first collaboration! “Adult cute sneakers” with a Le Mande motif are born! Release date: Thursday, February 20, 2025!
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-d562ac3af7a1d47df1a941ebe8c97440-1250×625.jpg diana, a sneaker brand for adult women developed by Diana Co., Ltd. (Headquarters: Jingumae, Shibuya-ku, Tokyo), will release its first collaboration item with Japan’s leading confectionery manufacturer, Bourbon. Special sneakers with the motif of Bourbon’s long-selling product “Le Mande” will be on sale from Thursday, February 20, 2025 at Diana stores, Artemis stores, and Diana’s official WEBSHOP nationwide. View details ​ Our desire to deliver a “comfortable special feeling” and “an exciting sense of fun” even during busy days led to this collaboration across industry boundaries. Bourbon “Le Mande” has been loved by many people for over 50 years for its crisp and light texture and gentle sweetness. We offer two models of adult feminine sneakers with a somewhat nostalgic and elegant worldview. Plus, this is a limited edition item packed with Diana’s playful spirit and commitment that will make your everyday life a little special. ◇Product details
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-4480cbebfed58bf9cb7a1b7b7c805509-2025×2700.jpg [Item 01: Court sneakers] Product number: BL42551 Price: ¥20,900 (tax included) Size range: 21.5-25.5cm The Le Mande logo stands out on the white base, giving it a cute and mature retro mood. While it has a strong Lemande presence, it is also a pair that is easy to use for daily use.
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-e7c6bcb1cc96c71924935a439bb4ebc9-2025×2700.jpg [Item 02: Thick sole dad sneakers] Product number: IF46550 Price: ¥22,000 (tax included) Size range: 21.5-25.5cm The iconic purple of Le Mande and the dark beige of crepe fabric are the main characters, and glitter and Add luxury with mirror foil! The balance between elegant and casual is exquisite. ◇Key points Removable that will tickle your heart Le Mande miniature shoe accessories. The crepe fabric inside is realistically reproduced, and each piece is carefully wrapped by hand for luxurious details.
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-a402306978e5d14ae272652049d36dd5-2025×2700.jpg Featured on Lumand’s package “Bud” is expressed with delicate embroidery. This motif gives off a strong presence, adding a high-quality luxury feel to the entire sneaker.
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-773cc225dcab518135102ee5a7e0ab29-2025×2700.jpg The insole is also a purple Rumando color, matching this
collaboration. The double name logo of “ diana x Bourbon” that can be glimpsed when you put on and take off your shoes gives you a special feeling.
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-5f2e38419e27df65d7329f3a9c319c43-2025×2700.jpg An original box full of playfulness that looks like a direct reproduction of the Le Mande package. Another important point is that the colors are different for each of the two designs.
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-51dbe8ef1f76d73e940267629a7421be-2025×2700.jpg ◇Novelty gift campaign
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-11664af930f6d90a6d6633588a216adf-1354×1361.jpg
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-be11290d86df9bdb7be26256f5b6210b-1537×1536.jpg Those who purchase collaboration sneakers at the store will receive a “Hitokuchi Lumand” or “Hitokuchi Lumand Kuchidoke” on a first-come, first-served basis! It will end as soon as it runs out, so please come early. *This campaign is limited to physical stores. Please note that this event will not be held at Diana’s official WEBSHOP. ◇About sales Sales start date: Thursday, February 20, 2025 Sales stores: Diana stores, Artemis stores nationwide, ” Please contact each store for detailed inventory information. ◇Contact information ・Diana Customer Service Office TEL: 0120-40-4192 *Reception weekdays 10:00-17:00 (closed on Saturdays, Sundays, and holidays) ・Diana official WEBSHOP Contact form
■About Bourbon Bourbon Co., Ltd. provides products in a wide range of categories, centering on biscuits such as “Le Mande” and “Alfort,” but also confectionery such as chocolate, rice crackers, and snacks, beverages such as mineral water, chilled products, functional foods, and frozen desserts. We adhere to the principle of “Quality Assurance First” and operate our business under the corporate message of “Deliciousness, Consideration, Always Together.” Thanks to everyone’s support, we will celebrate our 100th anniversary in November 2024. URL: https://www.bourbon.co.jp/
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-e2170fb53a479286b8c9c56e6859c5a8-640×480.jpg ■About Plus Diana “ diana” is a sneaker brand of women’s shoes “DIANA”. We have a rich lineup of fashion sneakers that add a sense of playfulness to smart style and can be worn “adultly”,
“femininely”, and “stylishly”. A sneaker brand for adult women who enjoy the current lifestyle with their own fashion, regardless of the occasion, whether in the office or in private. Instaglam
account:plusdiana_official
https://prcdn.freetls.fastly.net/release_image/47083/114/47083-114-e7073dd2c9f2066ea37da3180ec25158-640×480.jpg ■Diana Co., Ltd. Corporate Philosophy: Be beautiful, be yourself, and be honest. We will grow and contribute to society. Head office: 150-0001 (#) 1-8-6 Jingumae, Shibuya-ku, Tokyo Business description: Sales and product planning of original brands centered on women’s shoes and handbags, import and sales of famous overseas brand products Brands available: Diana, Diana Wellfit, Kumu_Diana, Plus Diana, Artemis by Diana, Taranton by Diana, Adina Muse, Dare Dia
URL:https://www.dianashoes.co.jp