germination Co., Ltd. Nara-based socks brand has opened its first flagship store, “ROTOTO STORE,” in Nishihara, Shibuya Ward.

[germination Co., Ltd.] Nara-based socks brand has opened its first flagship store, “ROTOTO STORE” in Nishihara, Shibuya Ward. ​
germination Co., Ltd. Press release: February 14, 2025 ROTOTO, a socks brand from Nara, opens its first flagship store “ROTOTO STORE” in Nishihara, Shibuya Ward.
https://prcdn.freetls.fastly.net/release_image/154007/2/154007-2-f058f116bbbd28589159fa4844da28f3-3900×2600.jpg Based in northwestern Nara Prefecture, which boasts the largest production volume of socks in Japan, ROTOTO is a sock brand that combines the traditions of the local textile industry with a unique sensibility and aesthetic sense, and continues to create products based on the concept of “consumables that you can love for a lifetime.” ROTOTO STORE, our first flagship store, opened in Nishihara, Shibuya-ku on Friday, February 14th. The space was designed by Torafu Architectural Design Office. In addition to the original fixtures that created the joy of choosing products, we not only conveyed the brand’s worldview, but also incorporated the background of manufacturing into every detail, such as a symbolic table with a sock motif and lighting made from the gold plates of socks.We created a comfortable space that supports the local community from the ground up and fosters interaction.
https://prcdn.freetls.fastly.net/release_image/154007/2/154007-2-d3e92ef12ddb8aa6103b65c228432738-3900×2600.jpg The shop will not only carry the full ROTOTO lineup, but will also hold workshops and pop-up events. In addition, at the same time as the shop opens, AmwR, a wellness label focused on warming people, will also debut. The aim of this shop is to act as a bridge between production areas and users, and at the same time, to collaborate with various creators and serve as a kind of “media” that disseminates new values ​​and experiences.
https://prcdn.freetls.fastly.net/release_image/154007/2/154007-2-8d5a05b714a94341f82424ba49beec05-3900×2600.jpg Interior stylist Fumiko Sakuhara is in charge of the store’s displays. In addition to wall displays that express the fashion and culture that are the backbone of the brand, we also styled walls that convey the background of manufacturing and the concept of workshops held in the store. The interior of the store will be filled with fun and colorful installations filled with conceptual ideas. ROTOTO STORE does more than just sell products, it aims to be a place that blends into the daily life of the local community and transmits new values ​​and experiences while collaborating with various creators. Please look forward to the new story created by ROTOTO, now in its 11th year.
https://prcdn.freetls.fastly.net/release_image/154007/2/154007-2-bf31632180c641cb8e776178f8fe87f6-2440×2700.jpg A limited quantity of souvenir bags in collaboration with will be released! We asked STANDARD SUPPLY, a bag brand from Futakotamagawa that, like ROTOTO, celebrated its 10th anniversary last year, to create a one-shoulder souvenir bag. Available in three colors: green, blue, and yellow. The vintage-like texture of the washed canvas body is also attractive. The back has a piss name of 〈STANDARD SUPPLY〉 which is a proof of collaboration. “ROTOTO STORE” opening campaign To commemorate the opening, customers who purchase over 15,000 yen including tax will receive a STANDARD SUPPLY x ROTOTO “SOCK M ATTER” BAG! Also, you can purchase it regardless of the purchase amount. (*February 14, 2025 ~ Ends as soon as it runs out)
https://prcdn.freetls.fastly.net/release_image/154007/2/154007-2-e3ecf57bd13b691a7fc6adaa4bc4896e-1280×1280.jpg STANDARD SUPPLY × ROTOTO “SOCK MATTER” BAG ¥4,950 (tax included)
https://prcdn.freetls.fastly.net/release_image/154007/2/154007-2-c0b797a909fd2bd02367140c2ab44466-3900×2600.jpg OUTLINE＿ Name: ROTOTO STORE Address: 1F, 2-28-3 Nishihara, Shibuya-ku, Tokyo Telephone number: 03-6407-1530 Business hours: 11:00-19:00 Closed on Wednesdays Opening date: Friday, February 14, 2025 WEB site https://www.rototo.jp Instagram @rototo_store
GENERAL CONTACT＿ Germination Co., Ltd. Kaede Eguchi / 0807648-4920 keguchi@germination.co.jp