PUMA Japan Co., Ltd. PUMA holds a POP-UP event expressing the world view of “SPEEDCAT” at art space SAI in Shibuya MIYASHITA PARK

[PUMA Japan Co., Ltd.] PUMA holds a POP-UP event expressing the world view of “SPEEDCAT” at art space SAI in Shibuya MIYASHITA PARK ​
Puma Japan Co., Ltd. Press release: February 14, 2025 PUMA holds a POP-UP event expressing the world view of “SPEEDCAT” at Art Space SAI in Shibuya MIYASHITA PARK A workshop where you can customize the POP-UP limited SPEEDCAT, and a talk show featuring model YUNON and others to talk about SPEEDCAT styling PUMA Japan Co., Ltd. (head office location: Shinagawa-ku, Tokyo) will hold the “PUMA SPEEDCAT POP-UP EVENT” for three days from February 21st (Friday) to February 23rd (Sunday), 2025 at Art Space SAI in MIYASHITA PARK, Shibuya. This event will provide a special space where you can fully experience the charm of PUMA’s iconic “SPEEDCAT”, which leads the trend of “low profile”.
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-1527c22123fbb4290b6905eb61ecadef-2276×1140.png SPEEDCAT is a lifestyle shoe with its roots in fire-resistant racing shoes, and through the racing style of global ambassadors Rose and Dua Lipa and the casual enjoyment of road trips, SPEEDCAT has expressed a sense of freedom and adventure that is not bound by rules. In order to express SPEEDCAT’s unique worldview, this POP-UP will feature a space reminiscent of a gas station or motel, with inspiration from racing styles sprinkled throughout, providing a place where visitors can immerse themselves in the story of SPEEDCAT. At the venue, in addition to selling SPEEDCAT and other ambassador outfits, workshops are always held where you can customize SPEEDCAT and mini grip bags. Those who come to the venue wearing SPEEDCAT or those who purchase SPEEDCAT at the venue can create their own pair by changing the shoelaces or adding shoe charms. Furthermore, from 15:00 on Sunday, February 23rd, a talk show “SPEEDCAT STYLE CLINIC” will be held with model YUNON, creative director AYAYAN, and stylist Kato Risa (RIBBON) as guests. We will fully convey the appeal of SPEEDCAT through POP-UP limited content like this and the entire venue. [POP-UP event summary] Event name: PUMA SPEEDCAT POP-UP EVENT Date and time: February 21st (Friday), 22nd (Saturday) 11:00-20:00 / February 23rd (Sunday) 11:00-19:00 Location: SAI (MIYASHITA PARK SOUTH 3F, 6-20-10 Jingumae, Shibuya-ku, Tokyo) Benefits for visitors: Those who attend will receive an original SPEEDCAT sticker. (Limited quantity, ends as soon as it runs out) [POP-UP limited content] 1. Workshop where you can customize SPEEDCAT and mini grip bags As a bonus for those who come to the event wearing SPEEDCAT or those who purchase a SPEEDCAT or mini grip bag at the venue, we will be holding a workshop where you can customize it to your original. *Workshops will be held at any time during the POP-UP period, and applications will be accepted on the day of the event. *Please note that the number of available parts may be reduced due to shortages.
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-d2c069c67b448b4e16c05dccd8375299-1080×1920.png Customized SPEEDCAT image 2. Talk show “SPEEDCAT STYLE CLINIC” with 3 guests From 15:00 on Sunday, February 23rd, we will be holding a talk show “SPEEDCAT STYLE CLINIC” featuring model YUNON, creative director AYAYAN, and stylist Kato Risa (RIBBON) as guests. Three guests will talk from a real perspective about coordination proposals that make the most of SPEEDCAT’s appeal and the latest fashion trends. *The talk show will be held on the day of the event. Those who wish to participate can line up from 2:10 p.m. Those who came wearing SPEEDCAT and those who purchased SPEEDCAT on the day will be given priority to their seats. Please note that depending on the crowd, you may be required to stand.
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-69a13942181ee03a19b54adcff1e3b0f-189×283.jpg YUNON Appeared on “ABEMA “Today, I fell in love with you. Pattaya Edition/Da Nang Edition/Graduation Edition 2024 in Phuket”. The innocent character has gained overwhelming support from girls of the same generation, and the total number of followers exceeds 1.5 million. Since 2024, she has expanded her range of acting activities, appearing as Kana Watanabe in the short drama “Last Class – Only Survivors Graduate” and as the third daughter in “Anytime Ultimate Choice au – TRAIN TV”. In addition, he regularly appears in the vertical short comedy “Today is also desperate.”. ”
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-54565feefd82a2a2c57ecf81f39d5283-189×281.jpg AYAYAN After working as an apparel store clerk while attending university, he was approached by an apparel company and started his own fashion brand. After acquiring fashion business know-how, he became the director of atmos pink original apparel. He also launched an original lifestyle brand using lumber from his family’s business. She has garnered attention for her designs, use of colors, and pop and trendy coordination techniques, and has also been disseminating fashion and lifestyle information as an influencer. While working as a freelancer, he established his own company with the desire to “give back to as many people and things as possible the opportunities I have been given to those around me.” Her future activities, such as model management and the opening of a cafe and select shop, are attracting attention.
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-f177c0976bc70c656cbf1f062b7c5fd6-197×272.jpg Kato Lisa (RIBBON) A stylist who works mainly for artists and magazines. Based on the culture she has come from, she proposes styling based on the theme of “alternative girly”, which is not just cute but also has quirks. [POP-UP venue sales items]
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-1e538bbbf2fe9f3c6d3d81e2673844cf-1168×976.jpg Product name: SPEEDCAT OG Suggested retail price: 14,300 yen (tax included) Product number: 398846 Color: 01/02/ 06/12/ 18/19/20/31/34
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-ae19510af698d603da8c4af6c2035c78-825×417.jpg Product name: SPEEDCAT PIPING WNS Suggested retail price: 14,300 yen (tax included) Product number: 401657 Color: 01/03
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-c91e596164ee4956a47a283536861c36-866×453.jpg Product name: SPEEDCAT LTH Suggested retail price: 14,300 yen (tax included) Product number: 401603 Color: 02/03 *Purchase of SPEEDCAT is limited to one item per color per person.
https://prcdn.freetls.fastly.net/release_image/10697/242/10697-242-206c230c7633c04c5605043ee692ae8f-1375×362.jpg Product name: Archive mini grip bag Suggested retail price: 8,800 yen (tax included) Product number: 091137 Color: 01/02/03/04 [About PUMA] PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture through product development for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and
motorsports, as well as lifestyle products inspired by each sport. Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports to the fashion and street culture scene. The PUMA Group includes the PUMA, Cobra Golf and Stichd brands and is headquartered in Herzogenaurach, Germany. We operate in more than 120 countries and have approximately 20,000 employees worldwide. For more information, please visit
https://jp.puma.com.