Japan Fashion Week Promotion Organization “Rakuten Fashion Week TOKYO 2025 A/W” will be held from March 17th to March 22nd, 2025. A unique fashion week in Tokyo that will develop attractive content and strengthen dissemination both domestically and

[Japan Fashion Week Promotion Organization] “Rakuten Fashion Week TOKYO 2025 A/W” will be held from March 17th to March 22nd, 2025. A unique Tokyo fashion week that will develop attractive content and strengthen dissemination both domestically and internationally ​ Japan Fashion Week Promotion
Organization Press release: February 17, 2025 “Rakuten Fashion Week TOKYO 2025 A/W” will be held from March 17th to March 22nd, 2025. A unique fashion week in Tokyo that will develop attractive content and strengthen dissemination both domestically and internationally. Announcement of participating brands, show schedule and related events for 2025 A/W season Rakuten Fashion Week TOKYO, sponsored by the Japan Fashion Week Promotion Organization (JFWO), is a fashion festival that showcases the latest and greatest creations.We will develop attractive content and disseminate information both domestically and internationally, with the aim of creating a fashion week where you can discover the fun and splendor of fashion.
https://prcdn.freetls.fastly.net/release_image/147556/4/147556-4-ac8303ab2bafd838f03cb836dabccb8d-1081×1351.jpg (C)JFWO -Announcement of participating brands and show schedule- A total of 37 brands, 32 brands presenting physically and 5 brands presenting digitally (of which 11 brands participating for the first time and 4 brands from abroad) will participate, including one brand that will be announced at “by R”, a project to empower the Japanese fashion scene sponsored by Rakuten Group, Inc. (hereinafter referred to as “Rakuten”). This season, the main venue will be Spiral Hall/TODA HALL & CONFERENCE TOKYO, and other venues unique to the brand will be held. This season, we have a rich lineup of brands that have participated in Tokyo Fashion Week in the past, including
continuations and re-participants, as well as overseas brands, from first-time participants to established brands. -Special content the day before the session- On March 16th (Sunday), the day before the event, a presentation by FASHION PRIZE OF TOKYO 2025 winning brand ssstein and a party open to the public will be held. Details will be announced on the official website and SNS around the end of February. Venue: Omotesando Spiral (5-6-23 Minami-Aoyama, Minato-ku, Tokyo) -2025 A/W Season “Collection Highlights”- ■2025 A/W supported brand by “by R” project This season, we will support Paul Smith’s runway show in Tokyo. The “by R” project is an activity that empowers Japan’s fashion scene by independently selecting brands that connect Japan and the world and providing opportunities for many people to enjoy fashion, and by maximizing their appeal. As the title sponsor of Rakuten Fashion Week TOKYO, we will support the challenges of brands by leveraging the Rakuten Group’s diverse assets, including supporting shows for talented brands, further expanding their opportunities both domestically and internationally, and growing healthy businesses. ■TOKYO FASHION AWARD 2025 winning brands The 10th award-winning designers of the “TOKYO FASHION AWARD,” a fashion award sponsored by the Tokyo Metropolitan Government and JFWO, which aims to support Tokyo-based fashion brands to take a leap forward and expand their business globally, will present their collections at the official venue Spiral Hall/TODA HALL & CONFERENCE TOKYO.
https://prcdn.freetls.fastly.net/release_image/147556/4/147556-4-9ec0c9f8eb05e99d7c7440ed30e91526-3500×2333.jpg 10th “TOKYO FASHION AWARD 2025″ winning brands Designers from left: HATRA (Keisuke Nagami), KANEMASAPHIL. (creative director Kengo Baba), RIVNOBUHIKO (River Garam Jean), paratrait (Shunta Sakai), RIVNOBUHIKO (Obama) Nobuhiko), Tamme (Tatsuya Tamada), SATORUSASAKI (Satoru Sasaki), tokio (Tikio Kimura), TAN (Aki Murakami) Brand support program sponsored by Japan Fashion Week Promotion Organization ■”JFW NEXT BRAND AWARD” 2025 award-winning brand TELMA (Terimichi Nakajima) show held Friday, March 21st 13:30~TODA HALL & CONFERENCE TOKYO HALL B Brand support program “JFW NEXT BRAND AWARD” 2025 Grand Prix sponsored by JFWO Following their first runway show last season, TELMA will be presenting their collection again this season. ■TFA, NBA award-winning brands and talented brands with a history of presenting in the “by R” project continue to participate Many talented brands that are currently active and have attracted attention through awards at Tokyo Fashion Week and the “by R” project in recent years will be participating again this season. * indicates designer name and year of award or fashion week participation (in alphabetical order) Chika Kisada(Chika Ikusada TFA 2017 ・by R 2023 A/W) / FETICO (Emi Funayama TFA 2023 ・NBA 2023) / pillings(Ryota Murakami TFA 2022) / VIVIANO (Viviano Sous TFA 2023) / yoshiokubo(Yoshio Kubo by R 2023 S/S) and others ■ Participation of designers who have been awarded for their contribution to the development of Japanese fashion and culture through their creative activities Tae Ashida: Recipient of Special Commendation from the Commissioner of the Agency for Cultural Affairs in 2020 Those who have demonstrated outstanding results in cultural activities and contributed to the promotion of national culture, the dissemination of Japanese culture overseas, and international cultural exchange “TAE ASHIDA” by designer Tae Ashida, who won last year’s “Special Commendation from the Commissioner of the Agency for Cultural Affairs,” which is given to those who have contributed with high communication skills, will participate. Harunobu Murata: 2024 42nd Mainichi Fashion Awards Newcomer Award and Shiseido Encouragement Award “HARUNOBUMURATA” by designer Harunobu Murata, who won last year’s “Mainichi Fashion Award,” which was established in 1982, and the Newcomer Award and Shiseido Encouragement Award given to new designers with the most outstanding creative activities throughout the year, will be participating. (Harunobu Murata also won TFA2022) ■ Featured brand topics HYKE: First physical show in 5 years HYKE by Hideaki Yoshihara/Yukiko Oide will hold a show with an audience in the 2025 A/W season for the first time in five years since 2020 S/S. HIDESIGN: PITTI IMAGINE UOMO triumphant return installation held after presentation The latest product, a wearable version of the capsule collection “ALL ZONE” announced at the 107th PITTI IMAGINE UOMO in January of this year, was announced at Rakuten Fashion Week TOKYO. HUMMEL 00: First participation with Masanori Morikawa as designer HUMMEL 00 is a fashion line launched in 25S/S by Danish sports brand HUMMEL, which celebrated its 100th anniversary in 2023. This is our second season, and we welcome Masanori Morikawa as our designer and will be participating in Rakuten Fashion Week TOKYO for the first time. ■Digital announcement brands (in alphabetical order) 25 A/W Zun plans to digitally announce a total of five brands: FURUMAU (Wataru Nakazono), which has changed its brand name from CHONO, KEIKO NISHIYAMA (Keiko Nishiyama), meagratia (Takafumi Sekine), mintdesigns (Hokuto Katsui/Nao Yagi), and WIZZARD (Yukifumi Sato). -Related event highlights/incubation activities- As part of the “incubation” activities that JFWO has been focusing on in recent years, we will collaborate and support the human resources who will be responsible for the future of the fashion industry. individual Bunka Fashion College RUNWAY SHOW (invitation only) March 9th (Sunday) 17:00~ Venue: Laforet Museum Harajuku Bunka Fashion College is Japan’s first fashion school with a history of over 100 years and boasts over 300,000 graduates. A joint show with the theme of “individual” by students selected from the second and third year students of the fashion engineering major, which has produced many famous designers. The 24th YKK FASTENING AWARDS Special Exhibition March 17th (Monday) to 19th (Wednesday) Venue: Spiral Hall Foyer The YKK Fastening Award, one of Japan’s largest fashion design contests for students, was established with the hope that talented young creators will be able to communicate their “Japanese original” to the world and be active globally. This year marks the 25th anniversary of this award. In order to further support creators who aim to be active in the fashion industry, the 24th (2024) award-winning works will be exhibited at the foyer of the RakutenFWT official venue during the above period. ESMOD TOKYO 40TH SHOW RUNWAY (invitation only) March 23rd (Sunday) Venue: TODA HALL & CONFERENCE TOKYO HALL A “E-mode” boasts a network of 18 schools in 12 countries around the world. Founded in Paris in 1841, it was the world’s first fashion school and produced creators who would lead the era. This year, as the Tokyo school celebrates its 40th anniversary, the culmination of three years of learning will be presented in a gorgeous runway format. -Providing content that is open to public participation- ■Official media WWDJAPAN special project “Invitation to Rakuten Fashion Week TOKYO” (Sponsor: WWDJAPAN Cooperation: JFW) This season as well, in collaboration with Rakuten FWT’s official media, “WWD JAPAN,” we will be inviting people who want to “actually watch the fashion show” by lottery. Anyone can apply by registering as a member at WWDJAPAN.com. This project is an opportunity for the general public to discover the “fun” and “splendor” of fashion, allowing them to experience the cutting edge of Japanese fashion at the venue. ■Official media “FASHIONSNAP” BACK STAGE & SNAP project (Sponsor: FASHIONSNAP Cooperation: JFW) For the 25A/W season, we will be taking snapshots of the backstage of the participating brands picked up by FASHIONSNAP and the fashionable visitors gathered at the show venue, and will post them on the FASHIONSNAP official Instagram or the collection page of our website. We also plan to publish some of the snaps of those who have given their permission on Rakuten FWT and Rakuten Fashion (portal site Instagram stories, by R Instagram stories). -Related event TOPICS- ■ “Clothing Steamer Touch & Try Event” by OFFICIAL PARTNER Panasonic for 25 A/W season A Touch & Try event will be held in the foyer of the official venue TODA HALL & CONFERENCE TOKYO where you can experience the top and latest models of clothing steamers that can not only remove wrinkles but also deodorize and disinfect without washing. We will tell you how to use a clothing steamer according to the material and shape, and tips on clothing care so that you can wear your precious clothes for a long time. Date: March 20th (Thursday/Holiday), 21st (Friday), 22nd (Saturday) Venue: TODA HALL & CONFERENCE TOKYO Foyer Sponsor: Panasonic Official website: https://panasonic.jp/iron/ ■ 2nd joint exhibition “TRANOÏ TOKYO A/W 25-26″ held “TRANOÏ”, an international joint exhibition originating from Paris, France, formed a partnership with JFWO and was held for the first time in Japan as “TRANOÏ TOKYO S/S 25” last September during the Rakuten FWT 25 S/S period, welcoming
approximately 3,500 visitors. The second A/W 25-26 season will be held from March 18th (Tuesday) to March 19th (Wednesday), 2025 It will be held at Bellesalle Shibuya First. More than 170 brands from Japan and overseas will gather, and we will welcome current French
representatives JEANNE FRIOT and GAUCHERE as guest brands. Dates: March 18th (Tuesday) and 19th (Wednesday) 10:00-19:00 Venue: Bellesalle Shibuya First Sponsor: TRANOÏ (Premier Vision Japan Co., Ltd.) Official website: https://www.tranoi.com/e/tokyo/ja ■2025 A/W related event page (released from time to time) -Rakuten Fashion Week TOKYO 25A/W Season Key Visual- The theme is “RAKUEN”, an exciting future front row where fashion lovers gather The key visual for the 25A/W season is based on the theme of “RAKUEN” and is an image of the front row of a future fashion week that transcends humanity and gender and can be enjoyed by everyone. With the words WE ALL LOVE FASHION SHOWS., it expresses the excitement before the show (banquet) to enjoy begins. The fashion director is Chie Ninomiya, who is also known for her cover styling for “Soen” and Aimyon. The AI ​​and live-action styling was handled by art director Hatsue Owaki, and Takahisa Sunaoshi (STEKKEY) was the creative director/producer. Please enjoy the ambiguity of the boundary between live-action and AI, and the visual interest.
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https://www.youtube.com/watch?v=n4LAWfX6Z0k Rakuten Fashion Week TOKYO 2025 A/W Season Movie -Strengthening information dissemination- ■By collaborating with Meta, we will continue to strengthen the
dissemination of Instagram and Threads domestically and
internationally This season, we will be collaborating with Meta, which became our official media partner last season, to expand the number of brands involved in a collaboration project between brands and creators who have a strong affinity with fashion and are attracting attention as leaders of Tokyo culture. We will capture the fun of the runway and the charm of creation from a creator’s perspective and share it with as many people as possible. *Example from last season ■Shun Omiyama participates for the first time! Continuing “MY RUNWAY” where photographers capture fashion week from their own perspective Photographers active both in Japan and overseas capture the shows, the atmosphere of the venues, and the visitors during fashion week. This project will convey the appeal of collections and fashion weeks from a different angle than the show look photos. This time, he is also known for being the only Japanese finalist in JW Anderson’s campaign “Your Picture/Our Future,” which aims to discover up-and-coming
photographers.Shun Komiyama (Komiyama Shun) is in charge, and has been recording snaps since the project’s inceptionShinpei Mito / Mitograph will be in charge. -Overseas business/communicating domestically and internationally- Strengthening efforts to attract buyers and press from overseas. Implement support plan The invitation to buyers and press from overseas, which began in earnest in the 24A/W season, will be further strengthened with the addition of support projects this season. By physically interacting with people overseas, disseminating information, and allowing people to actually see Fashion Week up close, we aim to disseminate real articles and increase purchasing results. JFWO Official Overseas Invited Guest
https://prcdn.freetls.fastly.net/release_image/147556/4/147556-4-28d241dfb881d1b9c42efec8589c7085-1000×1235.jpg Photo by Tim Saccenti Eugene Rabkin／Eugene Rabkin (Journalist) Instagram @eugenerabkin / @stylezeitgeist Lives in New York. In 2006, she founded the independent fashion media platform StyleZeitgeist (magazine/podcast). Additionally, in 2023, he launched the online educational institution StyleZeitgeistAcademy. Contributed to “New York Times”, “Business of Fashion”, “Highsnobiety”, Japan’s “Them magazine”, etc.
https://prcdn.freetls.fastly.net/release_image/147556/4/147556-4-9ed581816dc4d4ea55591153d6a2b27e-269×313.png Nick Wooster／Nick Wooster (Brand advisor/TFA judge) Instagram @nickwooster Founder and creative director of WOOSTER CONSULTING. After working as a fashion director for Calvin Klein, Barney’s New York, Neiman Marcus, and Bergdorf Goodman, he currently serves as an advisor for various brands. JFWO official support guest in Japan
https://prcdn.freetls.fastly.net/release_image/147556/4/147556-4-c0164c2efbbc7178c613f56f174e3dd8-1000×1207.jpg Photo by”THOMAS MEYER : OSTKREUZ“ Andreas Murkudis／Andreas Murkudis (Store owner/buyer) Instagram @andreasmurkudis Germany’s most famous and experienced retailer in the field of design and fashion. We operate three stores in Berlin and offer a unique assortment of the highest quality that transcends short-term trend cycles. We offer designer fashion, objects, cosmetics, interior design, and home accessories. In 2022, it will celebrate its 20th anniversary, establishing itself as an indispensable driving force in Berlin’s creative scene.
https://prcdn.freetls.fastly.net/release_image/147556/4/147556-4-fb55d5e1c0dfe843c9e33baa504052a3-1000×1284.jpg Photo by Lisa Miquet Sidonie Boiron／Sidney Boiron (MixteMagazine Fashion & Web Editor) Instagram @sidodododo After a background in textile and fashion design in Paris and Tokyo, he worked at studios such as Cochet and Hermès, and worked in art direction in the luxury industry before joining MiXTEMagazine and its creative agency. Driven by his deep interest in Japan’s creative and fashion scene, he heads to France to spotlight Japanese designers, brands, and craftsmanship, aiming to deepen exchanges between Paris and Tokyo. -Official website renewed- The official website has been renewed for the first time in about 10 years. We have strengthened the shortest reach to Fashion Week content and the way brand information is presented. The site has been redesigned to have a sophisticated and simple design that is timeless. In addition to continuing to support global Japanese and English notation, topic information has been consolidated at the top, making it easier to view on mobile. Additionally, at the end of March this year, as we celebrate our 20th anniversary next season, we plan to launch content featuring runway videos and look images from the past 20 years. Official website Rakuten Fashion Week TOKYO 2025 A/W Event Overview Period: Monday, March 17, 2025 to Saturday, March 22, 2025 Sponsor: Japan Fashion Week Promotion Organization (Chairman: Takeshi Shimoji; Secretary General: Hiroshi Komoda) Official website & SNS Website https://rakutenfashionweektokyo.com/jp/ Instagram https://www.instagram.com/rakutenfwt/ Facebook
https://www.facebook.com/RakutenFashionWeekTOKYO/ Twitter
https://twitter.com/RakutenFWT