Adastria Co., Ltd. “BAYFLOW” mozo Wonder City store reopens on Friday, February 28th with a new concept interior design that is conscious of urban contrast!

[Adastria Co., Ltd.] “BAYFLOW” mozo Wonder City store reopens on Friday, February 28th with a new concept interior design that is conscious of urban contrast! ​
Adastria Co., Ltd. Press release: February 26, 2025 “BAYFLOW” mozo Wonder City store reopens on Friday, February 28th with a new concept interior design that is conscious of urban contrast! and ST member-only campaigns and limited quantity novelty presents
https://prcdn.freetls.fastly.net/release_image/1304/2506/1304-2506-5c01f571b43e2c593d3caf2a6bcde16f-1500×938.jpg Mozo from the lifestyle brand “BAYFLOW” developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company” Wonder City store will reopen on Friday, February 28, 2025. The store will have a new look with the latest interior that expresses the brand’s new concept, and will feature the sporty-taste brand “HEREIAM” as well as an expanded sales section titled Special Contents, offering always fresh, seasonal products and experiences. Additionally, to commemorate the opening, we are running a 10% off campaign for all items in the store exclusively for and ST members. Customers who purchase in-store products worth 9,000 yen or more (tax included) will receive an original tumbler as a gift. BAYFLOW has a new concept of “an adult’s life that goes back and forth between the city and nature,” and values ​​a “relaxed feeling” that is not too overbearing.The lifestyle of Los Angeles, where the city and nature coexist, is at the core of the brand’s worldview.BAYFLOW proposes a lifestyle for adults that combines “a healthy way to enjoy nature with an active mind” and “an urbane style that fits the city’s TPO.” The mozo Wonder City store in Nagoya City, Aichi Prefecture, which has recently reopened, will be reborn with a new interior concept that is conscious of urban contrast, with a gray mortar floor reminiscent of the dry roads of Los Angeles and sophisticated light beige wood as the main theme. Upon the reopening of mozo Wonder City store, we will expand the sales area for the sporty-taste brand “HEREIAM”, which is an in-brand of BAYFLOW, compared to before the renovation. Furthermore, we will have a sales section titled “SPECIAL CONTENTS”, where we will be constantly rolling out the latest content. On the same day of the opening, we will be unveiling the “ARC SOUVENIR COLLECTION”, a collaboration line with the select shop “AMERICAN RAG CIE”, which will be on sale at all BAYFLOW stores. Inspired by overseas souvenir shops, we offer items for both women and men, including unisex items such as sweats, long T-shirts, caps, and bags, as well as dresses and set-ups with ethnic patterns that symbolize “AMERICAN RAG CIE.” In the future, we will continue to create a store that always offers fresh, seasonal products and experiences that you can enjoy every time you visit. ■Renewal opening overview Opening day Friday, February 28, 2025 10:00 Address mozo Wonder City 1F, 40 Futakata-cho, Nishi-ku, Nagoya, Aichi Prefecture Phone number 052−503−1180 Business hours 10:00～21:00 ■ Opening commemorative event 1. “10% OFF campaign for all items in the store” exclusively for and ST members Implementation period: February 28, 2025 (Friday) to March 2, 2025 (Sunday) *And ST members and those joining on the day are also eligible. 2. Implementation of novelty campaign Customers who purchase in-store products worth 9,000 yen or more including tax will receive an original tumbler as a gift *It will end as soon as it runs out.
https://prcdn.freetls.fastly.net/release_image/1304/2506/1304-2506-621c4acc237a876070c56e4ae0c255bf-691×422.jpg ■ “BAYFLOW” x “AMERICAN RAG CIE” Sales Overview Regular release date Friday, February 28, 2025 Deployment channel All BAYFLOW stores Official web store and ST, ZOZOTOWN *The stores differ depending on the item. Special site
https://www.dot-st.com/bayflow/cp/americanragcie *Scheduled to be released at 10:00 on Friday, February 28 ■About AMERICAN RAG CIE AMERICAN RAG CIE, founded in 1984 by Mark Wirtz and opening its first store on La Brea Street in Los Angeles in 1985, is a lifestyle select shop that has continued to reflect California fashion and culture since its founding. We want to offer our customers something new and surprising with items carefully curated with tradition, style, elegance and quality in mind. It is the essential DNA of AMERICAN RAG CIE. We offer original and selected items that take into consideration trends, quality, and functionality, and propose a “better life” with a relaxed and edgy feel. https://www.instagram.com/american_rag_cie/ ■About BAYFLOW
https://prcdn.freetls.fastly.net/release_image/1304/2506/1304-2506-0d0c5d4d668ae31c4cf2cb64a45e08c8-2274×293.jpg BAYFLOW is a lifestyle brand that develops apparel and household goods that are elegant, clean, healthy, and mature for women and men in their 30s and 40s. BAYFLOW offers a healthy and stylish lifestyle where you can feel the comfort of both the natural breeze and the cutting-edge trends. https://www.dot-st.com/bayflow/
https://www.bayflow.jp/ https://www.instagram.com/bayflow_inc/ https://www.youtube.com/channel/UC90LRlNEuTZ8Kp0NFUCM1sw ■About HEREIAM
https://prcdn.freetls.fastly.net/release_image/1304/2506/1304-2506-d03df52ee0573fe61ded34074c11cf92-734×127.jpg The brand name comes from “Here I am.” which means “I am here”. The logo mark, which is shaped like the initial letter H of HEREIAM, was inspired by YOGA poses, with the curved lines giving a natural and healthy impression, and the straight lines representing the strength at the core of a woman who values ​​herself.
https://www.dot-st.com/bayflow/?dispNo=001037 ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2506/1304-2506-249a2ca4f1a4364988dd05a8191b5905-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on our mission of “Play fashion!” that brings excitement to everyone’s life through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ https://www.instagram.com/adastria_official/