[Adastria Co., Ltd.] LEPSIM Yume Town Hikari no Mori store will reopen on Friday, February 28th. We will also hold an event where 3 influencers with a total of 265,000 followers will visit the store
Adastria Co., Ltd. Press release: February 28, 2025 LEPSIM Yume Town Hikari no Mori store will reopen on Friday, February 28th. We will also hold a store visit event for 3 influencers with a total of 265,000 followers. We also sell collaboration items and limited flavor ice creams with the local Kumamoto ice cream shop “BLANCO ICECREAM”
https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-18dd22c3769d0011f57d97c48feb767e-3900×2042.jpg LEPSIM, developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company,” will reopen the Youme Town Hikarinomori store in Kumamoto Prefecture on Friday, February 28, 2025. To commemorate the reopening, we will be selling items created in collaboration with Kumamoto Prefecture’s ice cream shop “BLANCO ICECREAM” and brand-limited flavored ice cream. In addition, we will hold an event where three popular staff influencers from the Kyushu store, who have over 265,000 SNS followers, will visit the store. Repsim is a brand that develops items with “cleanliness and classy simplicity” for adult women who go through various life scenes. When you wear Repsim’s clothes, you’ll want to go out. I want to go see someone. Enjoy every day to the fullest. With this message in mind, we propose styles that suit adult women who enjoy their daily lives freely. To commemorate the reopening, the Hikarinomori store will be selling a limited edition assortment of T-shirts with an impressive ice cream motif created in collaboration with the handmade ice cream shop “BLANCO ICECREAM” in Yamato-cho, Kumamoto Prefecture, as well as tote bags and caps featuring the store’s logo. In addition, we will also be releasing Lepsim-limited flavors “Carrot & Cinnamon Walnut” and “Carrot & Herb Salt,” which use carrots from Kikuyo Town, Kumamoto Prefecture, where the Lepsiim Hikarinomori store is located. This limited flavor and BLANCO ICECREAM’s standard ice cream will be sold at the Lepsiim Hikari no Mori store for a limited time from 13:00 to 18:00 for three days from February 28th (Friday) to March 2nd (Sunday). Limited flavors will also be sold on the BLANCO ICECREAM website. In addition, a customer service event was held with three popular staff influencers from Kyushu stores (Park Place Oita store 310, Aeon Mall Fukuoka Ito store mako.., Youme Town Kurume store Natsuko) who have a total of over 265,000 followers. On February 27th (Thursday), the day before the opening, an Instagram LIVE featuring three people will be distributed on Repsim’s official Instagram. We will introduce recommended items for spring, as well as in-store and collaboration items. ■About LEPSIM Yume Town Hikarinomori store Reopening date Friday, February 28 Location 2nd floor, main building, 7-33-1 Hikarinomori, Kikuyo-cho, Kikuchi-gun, Kumamoto Prefecture Business hours 10:00~21:00 ■About the renewal open event 1.
Collaboration items and flavor sales with Kumamoto prefecture handmade ice cream shop “BLANCO ICECREAM” A long T-shirt that expresses ice cream flavors with colors and prints. It features a catchy print in soft spring colors. Made of material that can be worn for a long time, it is breathable and soft to the touch, and can be used alone or as an inner layer.
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https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-9e59896fc5cda324d4a43ac8079a700d-1500×1800.jpg Product name: BLANCO Collaboron T Price: 4,991 yen (tax included) Color options: Vanilla cream / Cookies & cream / Strawberry / Lemon Size: FREE A tote bag with the BLANCO ICECREAM logo. The large, impactful logo print makes it a spring-like item that is easy to use in the upcoming season.
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https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-17e5680d5b8f773067c48639768ce67a-1500×1800.jpg Product name: BLANCO collaboration tote bag Price: 1,980 yen (tax included) Color options: Off / Pink / Blue Size: ONE SIZE Release date and time Friday, February 28 Deployment channel Youme Town
Hikarinomori Store, Aeon Mall Kumamoto Store, Official WEB Store and ST (and Esty) *Limited flavor ice cream is only sold at Youme Town Hikarinomori Store Special site
https://www.dot-st.com/lepsim/disp/itemlist/?dispNo=002100618 2. Popular influencer staff visit event limited to February 28 Date and time: February 28th (Friday) 10:00-17:00 310 (Park Place Oita store)
https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-9524f12d82e51831564a4811726a586e-250×250.jpg https://www.instagram.com/310_lepsim/ mako.. (Aeon Mall Fukuoka Ito store)
https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-46b2816486329b8464ce7872092129b4-250×250.jpg https://www.instagram.com/m.y____/ Natsuko (Yume Town Kurume store)
https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-69ad9ae5542bae973b7548856d66bd40-250×250.jpg https://www.instagram.com/natsuko_lepsim/ 3. and ST members only 10% OFF Date and time: February 28th (Friday) – March 2nd (Sunday) To commemorate the reopening, those who present their member barcode at the register will receive 10% off their bill. ■About BLANCO ICECREAM
https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-119bc5b846a4cdb52fdaf8dc337a673f-2083×942.jpg A handmade ice cream shop started by three ice cream lovers from Yamato Town, Kumamoto Prefecture. We conduct the entire process from raw material procurement to manufacturing to shipping in Yamato Town, a town at the foot of Mt. Aso that is rich in nature. Based on high-quality milk ice cream made from dairy cows raised in the majestic land of Aso, we use organic ingredients as much as possible from the area centered on Yamato Town, and carefully make each ice cream by hand that can be enjoyed by everyone from children to grandparents. < WEB STORE > https://blancoicecream.com/ https://www.instagram.com/blanco_icecream/ ■About LEPSIM
https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-194c17f8c91e61e2119efd30b11ac4b7-324×52.jpg The LEPSIM brand name comes from the combination of the letters “SIMPLE” (LEPSIM). To live fluidly and gracefully. Don’t decorate too much, be natural. LEPSIM values “simplicity” and proposes styles that suit adult women who freely enjoy all aspects of themselves. Operates 115 stores nationwide (as of February 2025, including web store).
https://www.dot-st.com/lepsim/ <Instagram>@lepsim_official ( https://www.instagram.com/lepsim_official/ ) ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2516/1304-2516-c3baa089e651f047c5f3b0cd1d786a85-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on the mission of “Play fashion!” that brings excitement to everyone’s life through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ <Instagram>https://www.instagram.com/adastria_official/

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