With 70% of dual-income households now, a new disaster prevention backpack for children is now available in case the child is alone at home.

With 70% of dual-income households now, a new disaster prevention backpack for children is now available in case the child is alone at home ​
ACROVE Co., Ltd. Press release: February 28, 2025 With 70% of dual-income households now, a new disaster prevention backpack for children is now available in case the child is alone at home. Supervised by active VERY model Maria Kamiyama! 11-piece disaster prevention supplies set useful during evacuation
https://prcdn.freetls.fastly.net/release_image/40239/256/40239-256-69b19b07e5fe14481c2fc2bcc68be191-1200×628.jpg If something happens when your child is alone at home, a new disaster prevention backpack for children is now available in case something happens when your child is alone at home. From Saturday, March 1, 2025, the comprehensive lifestyle brand “susabi” will launch a new disaster prevention goods for children, “Koremo. Children’s Disaster Prevention Backpack Set,” supervised by Maria Kamiyama, an active VERY model and mother of one child. The new product is a compact size that is intended to be used by children from around 5 years old to the lower grades of elementary school, and includes 11 disaster prevention items. According to the Ministry of Health, Labor and Welfare’s “Labor White Paper,” dual-income households currently account for
approximately 70% of all households, and the number is increasing every year. In particular, in 2021, for the first time, the number of dual-income households working full-time will exceed the number of single-income households, and the amount of time children spend alone at home is also on the rise. ※ Therefore, susabi, which sells baby and children’s products, has developed a disaster prevention backpack that can safely evacuate even a single child, taking into account the reality of dual-income families. This backpack has a disaster prevention hood connected with a snap button, so you can protect your head while carrying it on your back. In addition, to make it easy for children to carry, it has a lightweight design that weighs only 550g even when storing 11 items that will be useful during an evacuation. Furthermore, you can write your evacuation location and emergency contact information on the set’s “disaster prevention card,” and by storing it in the transparent pocket on the back of your backpack, you can check your evacuation route at any time. This product also provides an opportunity for parents and children to discuss disaster prevention. “Koremo. Children’s Disaster Prevention Backpack Set” is a product packed with disaster prevention items to protect the safety of children in case of a two-income household. We hope that this product will help raise your household’s disaster prevention awareness and help you prepare for any unexpected situation. *Reference: “2020 White Paper on Health, Labor and Welfare – Towards a society where people can face their mental health and live healthily”
(https://www.mhlw.go.jp/wp/hakusyo/kousei/23/dl/zentai.pdf)
Click here for details on children’s disaster prevention backpacks! ​ Product details: [Official website] https://babykids.susabi.jp/ [Amazon]
https://www.amazon.co.jp/stores/Susabi/page/E47F8A85-2861-452C-A29E-741EA21169F0?ref_=ast_bln [Yahoo! Shopping] https://store.shopping.yahoo.co.jp/susabi/ ◆Limited time campaign at Rakuten official shop A 10% OFF campaign will be held at the “susabi” Rakuten official shop only during the period from March 4, 2025 (Monday) 20:00 to March 11, 2025 (Monday) 01:59! Rakuten Official Shop 10% OFF for a limited time only! ​ ◆New product overview
https://prcdn.freetls.fastly.net/release_image/40239/256/40239-256-211f5ff6a60dbad5d6fb2f5ef0af207c-1000×1000.jpg “Koremo. Children’s disaster prevention backpack set” is lightweight 550g Target age: 5 to 10 years old Color: Beige Size: H35cm x W24cm x D12cm Weight: 550g (includes 11 sets of useful items) Regular price: 9,900 yen (tax included) [Features] ・A disaster prevention hood that protects your head is attached with a snap button ・Reflective tape that shines from any direction 360 degrees for peace of mind at night ・Lightweight design and durability that children can carry on their back ・Design that blends in with the interior even when placed in a room ・Comes with a disaster prevention card for peace of mind so you can act calmly ・With an adjuster that allows you to adjust the shoulder straps of the backpack
https://prcdn.freetls.fastly.net/release_image/40239/256/40239-256-b9c0c19279e57d05a94dc3553a755641-1200×628.png The “Koremo. Children’s Disaster Prevention Backpack Set” has a disaster prevention hood integrated into the backpack, so you can protect your head and stay safe even when you run away!
https://prcdn.freetls.fastly.net/release_image/40239/256/40239-256-b9a2b702b952ccc2c363cfed0837becc-1200×628.jpg “Koremo. Children’s disaster prevention backpack set” packed with 11 necessary items supervised by disaster prevention experts ◆Maria Kamiyama message
https://prcdn.freetls.fastly.net/release_image/40239/256/40239-256-d547b53e9bd0d2da531cf741e273cd58-1200×1600.jpg “Koremo.Children’s Disaster Prevention Backpack Set” supervised by VERY model Maria Kamiyama What to do when an earthquake occurs. Even adults may worry about whether or not they will be able to move in an emergency, even if they know it in their heads. And what about the children? What if something happens to the children alone? I can only pray that such a “what if” situation never happens, but I have always wanted to be careful and make disaster prevention bags for children. This disaster prevention bag gives both parents and children a little bit of peace of mind just by carrying a backpack on their back. We created this bag with the hope that each household would have a disaster prevention bag for children that has the minimum necessary items in case of an emergency. Natural disasters cannot be avoided, but they can be prepared for. Not only adults, but also children. I hope that this disaster prevention bag will serve as an opportunity for each family to once again discuss how to respond in the event of a disaster. ◆Maria Kamiyama profile
https://prcdn.freetls.fastly.net/release_image/40239/256/40239-256-6939c96fffc02b83faf0ae53c259b6c9-1066×1600.jpg 2011 Miss Universe Japan Grand Prix. Married in 2015 and gave birth to a son in 2016. Active in fashion magazines, TV, radio, events, etc. Collaboration items with various apparel brands have also been well received. Her unpretentious and bright character is appealing, and her Instagram (ID: mariakamiyama) is also popular. The latest style book “Fashionable is all about 3 colors: 50 tips to make every day more fun” (Gentosha) now on sale! ◆What is susabi? Founded in 2011, we are developing comprehensive lifestyle products on e-commerce that are conscious of ease of use and touch. The main products are hammocks made of 100% cotton that are soft to the touch, and mother’s bags for babies and kids made with Ibru fabric, which originated in Korea. Hammocks are South American hammocks made with carefully selected materials and colors to blend into Japanese life, and are items that bring an extraordinary feel to everyday life. The Ibru series Nubibag, which has been available since 2019, is a very popular item with cumulative sales of 90,000 pieces. We also offer products that are inspired by the idea of ​​“a simple, fulfilling life,” such as Korean-made interior goods and baby products. susabi hammock: Official website: https://susabi.jp/ / Instagram:
https://www.instagram.com/susabi.jp/ susabi baby kids: Official HP : https://babykids.susabi.jp/ / Instagram:
https://www.instagram.com/susabi_babykids/ ◆ACROVE Co., Ltd. Overview With the mission of “Creating a social orchard,” we are developing two businesses: sales support and M&A in order to pass on as many wonderful businesses, products, and ideas as possible to the next generation. We are simultaneously developing two businesses: the “Commerce Transformation Business (CX Business),” which utilizes our proprietary big data to provide comprehensive sales support to maximize EC sales, and the “EC Roll-up Business,” which realizes M&A and business succession-type M&A with the aim of developing brands and businesses. ACROVE’s strength lies in the synergistic effects of the two businesses through a unique business model unlike any other in the world. Representative Director/President and CEO Toshiaki Arai was selected for Forbes 30 Under 30 Asia 2024, Forbes JAPAN 30 UNDER 30 2024, and ACROVE was selected for Nikkei Cross Trend’s “100 Companies Creating Future Markets [2025 Edition]”. Company name: ACROVE Co., Ltd. (https://acrove.co.jp/) Established: November 15, 2018
Representative: Representative Director / President Executive Officer CEO Toshiaki Arai Consolidated number of employees: 244 (as of December 2024) Address: 9F, Banmachi Kojimachi Building, 6-6-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Business details : ・“Commerce Transformation (CX) Business”, an all-in-one e-commerce sales support service with an average sales growth rate of 300% ・Achieved 16 M&A cases in about 2 years after starting the business, including 6 business succession type M&A “EC roll-up business”