“Challengers creating the future” Rulie, a clean beauty cosmetics brand created by current university studen ts, holds a talk session with ethical jewelry HASUNA

“Challengers creating the future” Rulie, a clean beauty cosmetics brand created by current university students, holds a talk session with ethical jewelry HASUNA ​ Image
URL: Rulie Co., Ltd. Press release: March 3, 2025 “Challengers creating the future” Rulie, a clean beauty cosmetics brand created by current university students, holds a talk session with ethical jewelry HASUNA Two brands promoting ethical consumption in the beauty and jewelry industry are promoting a “new era of beauty” with the aim of creating a sustainable society Rulie Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Eri Kodama), which operates the clean beauty brand “Rulie”, will hold an event in collaboration with the ethical jewelry brand “HASUNA”.
https://prcdn.freetls.fastly.net/release_image/152781/3/152781-3-d80db49acff9e198deb27ede63cde07b-2000×1414.png ■Purpose of the event We will provide inspiration and practical knowledge through a lecture by Eri Kodama, who founded the ethical cosmetics brand Rulie while attending Keio University, and a special talk by Natsuko Shiraki, professor of EMC at Musashino University and founder of the ethical jewelry brand HASUNA. In addition, the possibilities of ethical business will be discussed through a panel discussion between the two, and networking sessions will encourage interaction and the building of cooperative relationships among young people. ■Event overview Date and time: March 19, 2025 (Wednesday) 19:00-20:40 Venue: TiB (https://tib.metro.tokyo.lg.jp/) Tokyo Innovation Base (Sushi Tech Square 2nd floor, 3-8-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005) Target participants: Musashino University EMC students, Keio University students, young working adults, and students interested in entrepreneurship and ethical business ■Event details Keynote Speech : Eri Kodama, who launched the ethical cosmetics brand “Rulie” while enrolled at Keio University’s Faculty of Policy Studies, talks about how she uses her understanding of policy and global issues through her own experiences in her business. Special Talk : Natsuko Shiraki, a professor of EMC at Musashino University and founder of the ethical jewelry brand “HASUNA,” took the stage. We look back on the challenges of running a brand over the past 16 years and talk about our sustainable business model and commitment to social responsibility. Panel Discussion & Q&A: A conversational discussion between Eri Kodama and Natsuko Shiraki. We will deepen the discussion about the possibilities of ethical business and how to contribute to society, including questions from the participants. Networking Session: Through networking, where participants interact and share ideas, we aim to create a place where participants can share their thoughts and take a step toward new challenges. ■About the clean beauty brand “Rulie” https://rulie-cleanbeauty.com/ A planning and production company run by students that was founded with the mission of spreading “Clean Beauty,” cosmetics that are friendly to the skin, the environment, and society. We are creating Japan’s first clean beauty cosmetics brand for young people that is both clean and cute. We are young people who will lead the next generation, and we aim to create the beauty of the coming era. ■ Profile of
Representative Director Eri Kodama Knowing that the cosmetics she loves come at the expense of the environment and society, she began working in high school to spread the concept of new-age beauty, “Clean Beauty,” cosmetics that are kind to the skin, environment, and society. In 2021, she will launch Rulie, Japan’s first clean beauty cosmetics brand for Generation Z. Entered Keio SFC in 2022 and works as a community marketer for Clean Beauty Japan, a general incorporated association. The following year, she began research on clean beauty at the Kanie Laboratory. In 2024, Rulie, which had been run as a student organization until then, became a stock company and became president and representative director. ■About the jewelry brand “HASUNA” https://hasuna.com/ Jewelry with universal beauty that continues to be loved even as times change, created based on the concept of “PERPETUAL JEWELRY” that can be passed down forever. We use ethical diamonds and ethical gold as materials, and strive to create jewelry that is beautiful not only in its design but also in the entire story of how it is delivered. ■ Profile of Representative Director Natsuko Shiraki After graduating from the University of London, he worked at a United Nations organization and an investment fund company before founding HASUNA Co., Ltd. in 2009. Leading the industry as a pioneer of ethical brands. Since 2021, he has been conducting research on entrepreneurship and nurturing entrepreneurs as a professor at Musashino University’s Faculty of Entrepreneurship. He also gives lectures and consults domestically and internationally on themes such as DE&I, entrepreneurship, branding, sustainability, and SDGs. Completed the Sustainability Business Strategy Course at Harvard Business School (Online) in 2022. Her books include “Changing the world through fashion work” and “The courage to live for yourself.” Rulie Company Profile Company name: Rulie Co., Ltd. Established January 30, 2024 Head Office 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo URL
https://rulie-cleanbeauty.com/ Representative Director Eri Kodama Capital: 800,000 yen Business details Cosmetics planning and sales [Contact information regarding this matter] Rulie Co., Ltd.
Email：rulie.cleanbeauty.shop@gmail.com