Max Mara Japan Co., Ltd. Sports Max 2025 Fall/Winter Collection announced

[Max Mara Japan Co., Ltd.] Sports Max 2025 Fall/Winter Collection announced ​
Max Mara Japan Co., Ltd. Press release: March 3, 2025 Sportsmax 2025 Fall/Winter Collection announced Sportsmax held its 2025 Fall/Winter Collection show in Milan on February 28th (Japan time).
https://prcdn.freetls.fastly.net/release_image/8758/272/8758-272-538d84fb719b700da421e0e3f29322aa-3900×2872.jpg hyper-reinvention This collection redefines the brand’s history, contemporary reality and vision for the future. Since its first collection released in 1969, Sportsmax has responded sharply to the changing times and has always proposed new values. In particular, the brand was born at the beginning of an era of freedom, reflecting modern lifestyles and leading the ready-to-wear revolution. This season’s collection is based on the theme of “hyper-reinvention” and proposes designs that transform the everyday into the extraordinary. The new Sportsmax collection is inspired by all the women involved in the brand: artisans, designers, peers, mothers and friends. The simple yet technically sophisticated design embodies modern, innovative luxury. A highlight of the collection is the reinterpretation of Sportsmax’s signature double wool. Introducing pieces that incorporate soft, sensual textures, silhouettes constructed with double layers and unique denim weaving techniques. Denim is given new cuts and reshaped into unpredictable shapes, while faux fur coats are made from short jacquard and given a texture similar to crocodile skin, giving them a new appeal. The feathers flow like feathers as you move, giving a light and elegant impression. Experimental leather items, combined with ultra-soft fleece, create new value for those looking for warmth. The leather is engraved with a python pattern, giving it a luxurious and sophisticated look. Knit suits are designed as a dynamic and functional alternative to classic suits, with soft lines and a natural fit. Tailored jackets and trousers are simple yet reimagined, with oversized and feminine cuts providing comfort and sophistication. Coats, dresses, and scarves with fringes add texture and dimension to the look. For accessories, soft leather fringes appear on shoulder and crossbody bags, with a distinctive fringe cape-like design.
Additionally, the Soffy Bag is back in laminated leather and snake-patterned leather, highlighting its modern design. Soft leather heels and knee-high boots are ergonomically designed to combine style and comfort. Finally, modern eyewear and jewelry make a statement by distorting basic shapes with twisted metals. Sportsmax’s Fall/Winter 2025 collection suggests new possibilities for future fashion through a fusion of tradition and innovation. #SportmaxFW25 #sportmax Image
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