Kuradasi and Moderato support the “E SHOP” held on International Women’s Day where you can buy clothes at the “ask price.” Open for one day only at SOEJU Daikanyama Fitting Room

Kuradashi and Moderato support the “E SHOP” held on International Women’s Day where you can buy clothes at “ask price”. Open for one day only at SOEJU Daikanyama Fitting Room ​
Kuradashi Co., Ltd. Press release: March 3, 2025 Kuradasi and Moderato support the “E SHOP” held on
International Women’s Day where you can buy clothes at the “ask price.” Open for one day only at SOEJU Daikanyama Fitting Room ~Kuradashi’s first apparel support project. Promoting loss reduction of apparel products and support for women ~
https://prcdn.freetls.fastly.net/release_image/14485/586/14485-586-df00da2dfb82d7b106c15afea88037be-3900×1950.jpg Kuradashi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Kohei Kawamura, hereinafter referred to as “Kuradashi”) will support the “E SHOP” that Moderato Co., Ltd. (Headquarters:
Shibuya-ku, Tokyo, Representative Director: Asuka Ichihara,
hereinafter referred to as “Moderato”) will open at the SOEJU Fitting Room in Daikanyama on International Women’s Day on March 8th. This project is a new initiative aimed at reducing loss of apparel products and supporting women. ■About Moderato Moderato was established in December 2014 with the vision of “a world where everyone can feel comfortable and connected to society.” Centered around our main brand “SOEJU,” we operate clothing retail, personal styling services, and cosmetics sales, providing products and services that enhance the freedom of self-expression. “SOEJU” is based on the brand philosophy “I like the way I am.”, which is based on the idea of ​​”expressing oneself while comfortably connecting with society,” and since the early days of the brand’s launch, the “SOEJU” promise has been the “Three ‘Less'” (*1), which has resonated with customers. *1 “Three “less”: Sceneless, Priceless, Ageless Additionally, in order to minimize waste during the sales process, we aim to provide clothing at reasonable prices and create a brand business with minimal waste. Specifically, we have implemented initiatives that lead to reducing waste rates, such as “creating products that can be worn for a long time regardless of age or trends, and repeating production in appropriate quantities,” “not holding sales,” and “collecting items that are no longer needed for reuse and recycling.” On the other hand, there are issues that inevitably arise with products that are difficult to sell normally, such as products with “old
specifications” that occur during the procurement process of materials and auxiliary materials, samples to try on in stores, and defective items that are created during the production and distribution process, and we have been looking for ways to effectively utilize them. ■Background of this initiative According to a survey by Yano Research Institute, Inc. (*2), the annual amount of clothing waste in Japan in 2022 will be approximately 470,000 tons. Approximately 15,000 tons of waste is generated at business sites, and there is a loss of apparel products that are discarded even though they have no functional problems, such as B products that do not meet standards due to scratches or stains during manufacturing, frayed threads, uneven dyeing, etc. Furthermore, the average unsold rate in the apparel industry as a whole is approximately 30%, of which approximately 1.9% is disposed of. In addition, products that have been purchased and returned often have nowhere to go because they are difficult to resell as new products. Moderato has decided to hold the “E SHOP” because we want to reduce this clothing loss, deliver “good products for those in need” to our customers, and co-create a better society together with our customers. As the first event, we have decided to hold the event to coincide with International Women’s Day on March 8th, as an initiative to embody SOEJU’s vision of “a world where everyone feels comfortable and connected to society.” *2 Yano Research Institute Co., Ltd. “Ministry of the Environment Survey on measures to promote circular fashion in 2020”:
https://www.env.go.jp/policy/sustainable_fashion/goodpractice/case26.pdf ■What is “E SHOP”
https://prcdn.freetls.fastly.net/release_image/14485/586/14485-586-901f783d66ce6e07645d1311f7c12833-3900×1950.jpg This is an initiative to sell clothes from the apparel brand “SOEJU” sold by Moderato, which for various reasons cannot be sold officially and end up in storage, at the customer’s desired price (asking price), and donate the proceeds to JOICFP, an international cooperation NGO that works to protect the lives and health of women. “E SHOP” was created by collecting and combining various “good” qualities such as “asking price,” “good value,” and “comfortable.” This is a limited-time shop where you can enjoy working with customers to create something “good” for clothes, society, and the environment. ■“E SHOP” overview ・Date and time: March 8th (Sat) 11:00~19:00 ・Venue: SOEJU Fitting Room (ROOB2 2F, 24-1 Sarugakucho, Shibuya-ku, Tokyo) ・Access: 2 minutes walk from Daikanyama Station on the Tokyu Toyoko Line ・Sales method: Sell/purchase at the customer’s desired price ・Product content: “SOEJU” product ■Moderato Co., Ltd. Representative name: Asuka Ichihara Established: December 2014 Head office location: 2-1-12VORT AOYAMAII 3F, Shibuya, Shibuya-ku, Tokyo 150-0002 URL: https://moderato-inc.jp/ ■About international cooperation NGO JOICFP JOICFP is an international cooperation NGO born in Japan that promotes SRHR, a fundamental human right, with the aim of creating a world where all people can choose their own way of life. In particular, we carry out support activities in low- and middle-income regions of Africa and Asia. For more than half a century, we have provided support in 43 countries and regions to reduce the number of women dying from pregnancy, childbirth, and unsafe abortions, promote family planning to prevent unintended pregnancies and protect women’s human rights, prevent sexually transmitted diseases, and provide awareness, education, and advocacy to promote SRHR. Received the Partnership Award at the 1st Japan SDGs Awards in 2017. The ambassador is model and actor Ai Tominaga. URL: https://www.joicfp.or.jp/ ■Kuradashi brand support Kuradashi’s mission is to “continue to be a socially good company” and its vision is to be “a company that reduces food loss the most in Japan,” and we are developing a business that sustainably solves social issues. Our main business is the social good market “Kuradashi”. We have introduced a company system since July 2024 and are developing multiple businesses. As part of this, Brand Solution Company provides corporate branding and promotion support, and has already achieved results for over 100 companies. This support for Moderato is Kuradasi’s first project to support apparel businesses, and a new challenge that aims to reduce apparel loss at the same time. We will continue to work with various companies to promote projects that contribute to solving social issues. ■About Kuradashi Co., Ltd. Representative name: Kohei Kawamura Established: July 2014 Head office location: 5F Meguro Center Building, 3-2-1 Kamiosaki, Shinagawa-ku, Tokyo 141-0021 URL: https://corp.kuradashi.jp/ [Service introduction] ・Social Good Market “Kuradashi”: https://www.kuradashi.jp/
・Kuradashi’s brand support business “Brand Studio”:
https://kuradashi.jp/pages/partner ・“Kuradashi Fund” operated by Kuradashi: https://www.kuradashi.jp/fund ・Frozen delivery lunch box “Dr. Tsurukame Kitchen”: https://tsurukame-kitchen.com/ [List of stores] ・Kuradashi store list: https://kuradashi.jp/pages/stores [Sustainability of Kuradasi] ・Sustainability site:
https://corp.kuradashi.jp/sustainability/ ・Sustainability report: https://speakerdeck.com/kuradashi/sustainability-report [Main cumulative results as of the end of December 2024] ・Food loss reduction: 26,964 tons ・Economic effect: 13,119,230,000 yen ・CO2 reduction amount: 71,482t-CO2 ・Total amount of support: 157,158,188 yen ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー “Kuradashi”, “Social Good Market”, “1.5 Level Distribution”, and “Mottainai to Value” are registered trademarks of Kuradashi Co., Ltd.