Focus on “growth” and solve the problems of the elderly! Launch of new original brand “NOBI AID(TM)” with a stretch rate of over 160% for ease of putting on and taking off from March 3rd

Focusing on “growth” and solving the problems of the elderly! Launch of new original brand “NOBI AID(TM)” with a stretch rate of over 160% for ease of putting on and taking off from March 3rd ​
Care Fashion Co., Ltd. Press release: March 3, 2025 Focus on “growth” and solve the problems of the elderly! Launching a new original brand “NOBI AID(TM)” with a stretch rate of over 160% for ease of putting on and taking off from March 3rd Care Fashion Co., Ltd. (Headquarters: Chuo-ku, Osaka, Osaka Prefecture, President: Hiroshi Onishi), which plans and sells clothing and nursing care clothing for seniors, will launch a new original brand “NOBI AID (TM)” from March 3, 2025 (Monday), aimed at elderly people who find it inconvenient to change clothes due to reduced range of motion and joint movement. We sell a total of 19 items from the product categories of pajamas, underwear, and T-shirts, and we are considering expanding the number of items and categories in the future. This series will be sold in our specialized mail order catalog for universal and nursing care clothing, “Love Care VOL.22 & ACTIVE VOL.18,” as well as on our mail order site “Care Fashion Online.” ◆“NOBI AID(TM)” sales page
https://www.carefashion-online.com/shop/pages/cfa_nobiaid.aspx
https://prcdn.freetls.fastly.net/release_image/150622/2/150622-2-9983768edc3960a6bbb922a3ee2825f5-2231×989.png [“NOBI AID(TM)” development background] ~The tightness of the fabric when changing clothes can cause stress when putting on and taking them off~ We are working every day to develop clothing that is easy to put on and take off, for people who find it difficult to get dressed due to declining physical function due to aging or diseases such as contractures and paralysis. As part of our product development, we ask for the cooperation of patients at rehabilitation hospitals and residents of nursing care facilities, and we use their voices and concerns that are relevant to their actual lives to inform product development ideas. One of the concerns we have heard from residents of nursing homes is that it is very inconvenient to change into underwear or pajamas during the daily changing process. In fact, when I was present to change clothes on a regular basis, I found it took a lot of time to put them on and take them off because I had trouble getting them through my neck and arms. After creating more than a dozen samples and having customers try on various patterns of underwear and pajamas, we found that the fabric did not stretch and tightened, which restricted the movement of changing clothes and caused stress when putting them on and taking them off. In order to solve these issues, we focused on the ability to stretch, making it easy to put on and take off, and developed a product that boasts a stretch rate of over 160%*.As we rolled out multiple products, we achieved steady demand. In addition to the overall stretch of the fabric, we have created a series called “NOBI AID(TM)” that features improved elasticity on the cuffs to reduce the difficulty of putting the arm through.We will not only develop new products, but also strengthen our appeal so that those who need this product will be aware of it and contribute to improved donning and doffing. The name “NOBI AID(TM)” comes from the idea that by stretching “NOBI”, “AID” helps consumers with the stress of putting on and taking off the product. *Comparison between product laid flat and stretched. In the “NOBI AID(TM)” series, the
expansion/contraction ratio varies depending on the product, but the minimum value is 160% horizontally. [“NOBI AID(TM)” Product Features] Passing the neck and cuffs through the neck and cuffs is the biggest bottleneck when putting on and taking off clothes, so we focused on developing specifications that can secure these openings, and also on the condition of the product when the fabric shrinks so that it not only stretches but also maintains its appearance after being worn. We also took advantage of its elasticity to reduce the stress of putting it on and taking it off, but we also took care to ensure that the elasticity did not put excessive pressure on the body. The texture and softness of the fabric makes it comfortable not only when you put it on and take it off, but also when you wear it, and we also have some products that can be dried in the dryer so that they can be easily taken care of in everyday life.
https://prcdn.freetls.fastly.net/release_image/150622/2/150622-2-3b1e12f35a28a52e70c2ae0d8b9e9138-2480×795.png For pajamas, the elastic cuffs and leg openings are replaceable, allowing the size to be adjusted to suit the wearer’s body type. A utility model is currently being filed for the cuffs of pajamas that open wide.
https://prcdn.freetls.fastly.net/release_image/150622/2/150622-2-99351a1b4dcc91c8a186c2c9e9fd62ff-2414×779.png [Comment from product manager] We developed the NOBI AID(TM) series with a focus on functionality, comfort, ease of use, and other aspects, with the idea of ​​“reducing the burden of changing clothes for care workers, home caregivers, and those receiving care.” We repeatedly produced prototypes while listening to suggestions from people involved in nursing care until we were satisfied with the product. At last year’s International Care and Rehabilitation Exhibition (HCR), we exhibited a temporary sample and received many positive feedback from the many people who saw it. In the future, we would like to continue to develop and develop products that
incorporate both professional perspectives and opinions from the actual field, so that we can solve various “clothing concerns due to aging”. (Shirai, practical clothing manager, Care Fashion Co., Ltd.) [Product example] ◆One-touch stretch pajamas
https://www.carefashion-online.com/shop/g/gW0180034101/ Price (excluding tax): S-LL 3,980 yen 3L/4L 4,380 yen Size: S-4L The button part has a one-touch tape specification that makes it easy to attach and remove. Raglan sleeves make it easy to put your arms through and move easily, and the back is long to prevent your back from showing.
https://prcdn.freetls.fastly.net/release_image/150622/2/150622-2-7262862e67353fe6a2150b9fc63f09d5-627×535.png ◆Smooth and stretchy long sleeve inner round neck
https://www.carefashion-online.com/shop/g/gW0180027801/ Price (excluding tax): 4,980 yen Size: Free The neck area is wide, so you can put it on and take it off by slipping it through your feet and wearing it from underneath. The material stretches and slides smoothly, allowing you to slip your arms through it smoothly. Image
URL: https://prcdn.freetls.fastly.net/release_image/150622/2/150622-2-a5088de005832540a90b2f0230be2698-615×430.png ◆High stretch mellow neck T-shirt (new release on 3/3)
https://www.carefashion-online.com/shop/g/gW0182181101/ Price (excluding tax): 4,980 yen Size: Free The mellow neckline makes it casual and stylish. The armholes, sleeves, and neck are also stretched out Easy to put on and take off, even for people who have difficulty moving their shoulders and arms.
https://prcdn.freetls.fastly.net/release_image/150622/2/150622-2-03e3c8df50067130f5da9f379c340727-433×434.png ■Our thoughts on product development Since our company was established in 2015, we have been involved in the planning, manufacturing, and development of clothing, with the desire to help elderly people lead bright and healthy lives by providing them with the opportunity to enjoy fashion through fashion. We have established two themes: “universal fashion,” which focuses on design while supporting changes in body shape and decline in physical function due to aging, and “nursing care clothing,” which supports elderly people who require nursing care. By listening to the needs and concerns regarding clothing, we develop a wide range of functional and design-oriented products that can be used for people with mild to severe levels of care, from frail* to bedridden people. “Simple pants” that can be put on by oneself even for those who have difficulty pulling up and lowering their pants; “longer back tops” and “deeper rise back pants” that are designed to prevent the back from showing even if the waist and back are bent.For people who suffer from coldness and swelling. We are developing products on a daily basis by researching concerns about clothing depending on the body and symptoms, and conducting repeated wear evaluations at hospitals and facilities, such as “wearable saps” that can be expected to have a blood circulation promoting effect, and “Za Beauty For Pants” that solve the problems of wheelchair users. *A condition in which the elderly have decreased muscle strength and activity (frailty) Reference: Japanese Geriatric Society Statement
https://www.jpn-geriat-soc.or.jp/info/topics/pdf/20140513_01_01.pdf ■About Care Fashion Co., Ltd. Headquartered in Semba, Osaka, the Onishi Group’s core business was the clothing wholesale business, founded 94 years ago, and then the nursing care division, before becoming independent in 2015 as a business company that plans and sells clothing specifically for seniors. Taking advantage of the competitiveness of our product lineup, which leverages the production background of our group company, Onishi Clothing, a general clothing wholesaler, we have published Care Fashion Active, one of the largest nursing care catalogs in Japan with a total of approximately 800 items. Before the coronavirus pandemic, the company worked to develop products that better reflected the needs of consumers through direct communication with consumers through its “Kodou Bazaar” sales trips to nursing care facilities 200 times a year, and its hit product “Oshiri Surutsuto Pants” has sold 280,000 units in seven years. LINE： https://page.line.me/788vpyuh YouTube: Fashion Co., Ltd. ■Company profile Company name Care Fashion Co., Ltd. Address: 3-4-12 Kutaro-cho, Chuo-ku, Osaka 541-0056 Representative: Hiroshi Onishi, President and CEO Established 2015 Business details: Planning and sales of clothing for seniors and nursing care clothing