[Sanyo Shokai Co., Ltd.] Men’s shoes “Zero” series with zero seams will be released all at once on Friday, March 21st at a maximum price of 330,000 yen [Men’s shoe brand “Sanyo Yamacho”]
Sanyo Shokai Co., Ltd. Press release: March 3, 2025 Men’s shoes “Zero” series with zero seams will be released all at once on March 21st (Friday) at a maximum price of 330,000 yen [Men’s shoe brand “Sanyo Yamacho”] ~ Zero-seam tailoring created by the pinnacle of craftsmanship ~
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-f84771787263f48146da84eb7a84fdd4-183×183.jpg
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-72909cbed52ed2227447d0da1f0921f8-1920×1080.jpg Sanyo Yamacho “Zero” series new arrival in spring/summer 2025 In the spring of 2025, the men’s shoe brand “Sanyo Yamacho” developed by Sanyo Shokai will start selling the “Zero” series (330,000 yen including tax), which is the highest price among the “Sanyo Yamacho” products to date. This series is characterized by the most difficult “zero seam” tailoring in the history of “Sanyo Yamacho”, which has no seams at all on the upper. In the first collection, which is the origin, three models, the whole cut “Ichi”, the straight tip “Ni”, and the tassel loafer “San”, will be released all at once at seven “Sanyo Yamacho” stores and Sanyo Shokai’s official online store “SANYO ONLINE STORE” from Friday, March 21st. The series name “Zero” comes from the “Zero Seam” construction, which has no seams on the upper. The production of the seamless “Zero” series requires perfect finishing in every detail. The whole-cut design of a single piece of leather does not tolerate even the slightest imperfections and requires precision work to prevent wrinkles and distortions. The shoemakers at Sanyo Yamacho go to work with an uncompromising attitude, creating a pair of shoes that are perfect from every angle and have a sculptural beauty. The “Zero” series, with its precise and honest tailoring, embodies the essence of Japanese craftsmen, and is a new series that can be said to be the pinnacle of “Sanyo Yamacho.” Sanyo Yamacho hopes that with the release of the Zero series, customers will be able to experience the evolution of Sanyo Yamacho, demonstrate that Japanese men’s shoe brands have technical capabilities that rival overseas luxury brands, and bring new standards of value to the domestic men’s shoe market. “Zero” series special site
https://store.sanyo-shokai.co.jp/blogs/feature/yc-zero-20250301 ■Product development background ~ In the Japanese men’s shoe market, price differences are noticeable between domestic and foreign brands ~ In recent years, there has been a clear difference in price range between high-end foreign brands and domestic brands in the Japanese men’s shoe market. While the price range of 100,000 yen to 200,000 yen or more is generally accepted for foreign brands, domestic brands have mainly concentrated on the price range of 100,000 yen or less and have targeted different customer groups. ~Sales of high-priced series at “Sanyo Yamacho” increased by 44%~ Under these circumstances, the men’s shoe brand “Sanyo Yamacho” launched the “Takumi” series in 2019 (priced from 121,000 yen to 143,000 yen) and the “Kinsei” series (priced from 165,000 yen) in 2021. 176,000 yen) and the “Kiwami” series (176,000 yen) in 2023, which have been successively announced and have been well received by business people who seek high quality. Particularly recently, the popularity of high-priced products has increased, and sales of the Kiwami and Takumi series in 2024 have increased by 44% compared to the previous year, and demand for Sanyo Yamacho as a domestic luxury men’s shoe brand has become remarkable. In response to this trend, “Sanyo Yamacho” started developing new products from around 2020 to show the world Japan’s outstanding manufacturing technology. What we came up with was the development of a shoe with no seams called “zero-seam” construction, which overturns conventional wisdom. The production background is finally in place, and after a five-year planning period, we have now launched the product.
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-18ca95b81e267e4ac74d8a1f66c065ec-1080×1350.jpg Released after 5 years of planning. Sanyo Yamacho “Zero” series ■About Sanyo Yamacho’s manufacturing ~ Made in Japan’s sacred place for leather shoe making ~ The leather shoes made using the Goodyear welt method (*1), which is the essence of Sanyo Yamacho, are manufactured at a long-established shoe factory founded in 1949 in Asakusa, known as the sacred place for leather shoe making in Japan. In a typical shoe factory, there is a detailed division of labor for each process, with each craftsman in charge of a specific process, but at the factory that manufactures Sanyo Yamacho shoes, the sole craftsman also handles finishing touches such as edge coating, which differs depending on the day, and each craftsman has a wide range of responsibilities, so each craftsman is unique in that they are very knowledgeable about shoes. We value the craftsmanship of “good shoes”, which have been handed down over a long history and continued to be updated, by handcrafting each step of the process. By producing at these factories, the quality of “Sanyo Yamacho” is maintained.
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-45b2411fcfb720849a4c022ffb6e14b8-959×657.jpg Manufactured by craftsmen who are familiar with shoes *1) Goodyear welt manufacturing method: A manufacturing method in which the upper is suspended in the insole of the shoe, a strip of leather called a welt is wrapped and sewn, and finally the welt and outsole are sewn. ■About the Sanyo Yamacho “Zero” series ~ How to create the most difficult “zero seam” shoes ~ Zero-seam tailoring is achieved using a very special method. In the case of regular shoes, each part is first cut out from leather according to the upper design, but since Zero Seam is made from a single piece of leather, this is not the case. The only leather part on the upper is cut into an oval shape. The prototype is surprisingly simple. This is then hung into a wooden mold and made into the shape of a shoe, but this is not an easy process. First, the parts are extremely simple, making it difficult to visualize. After hanging, the shape of the wooden mold needs to be established for much longer than usual. What’s even more special is that you actually have to do the lifting twice. After suspending the leather in the wooden mold and positioning the area around the opening and wings, the leather is removed from the wooden mold and cut and sewn according to the design. At this stage, the leather lining is also attached. After that, it has to be hung into the wooden mold again and attached to the bottom, which takes twice as much time as usual. This is how the zero seam tailoring is completed. There is no seam near the heel, which is seen in typical whole-cut shoes, so the elegant shape stands out even more. However, if the craftsman is not skilled or does not put enough effort into each step, the finished product will have noticeable wrinkles and distortions. The elegance of zero seams can only be brought out by craftsmen who have both skill and aesthetic sense.
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-366a548f89f80add8d9150091b50982b-1080×1920.jpg From a single piece of leather to “zero seam” shoes ~ Using the highest quality materials ~ The upper is France’s Earth’s box calf “Anikis”. It is characterized by its fine texture, natural luster, and soft touch. In addition, the lining is made of Dupuis leather, which is familiar to leather lovers. It feels smooth on the foot,
contributing to an even more luxurious feel. The sole material is oak bark leather made by J. Baker, one of Britain’s most traditional companies. This leather is tanned using oak tannins, and the fibers are tightly packed together for excellent durability. The finish is half-karat, which is often used on high-end shoes overseas.
Previously, Sanyo Sancho’s arches were painted at an acute angle, but this one has a curved finish. Even the invisible parts are made into special specifications.
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-d6ff326892070513fe9263a131542120-1620×1080.jpg Seamless “zero seam” tailoring
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-593068e423405bb467a68ce9441271d9-1620×1080.jpg “Anikis” manufactured by Earth, France
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-eaf70edcf9aa1ef51b8b21901290c8c9-1620×1080.jpg “Oak Bark” made by J. Baker, UK ■New release for Spring/Summer 2025 season “Zero” series product overview ~Perfect whole cut with the ultimate in minimalism~
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-7c7c66c77b9bd059b0969b2a5a6176ea-433×851.jpg Product name: Ichi (Ichi) Design: Whole cut Unfolded size: 6.0 (24cm) ~ 9.0 (27cm) Wood mold: R2010 Manufacturing method: Flexible Goodyear welt manufacturing method Color options: Black Tax-included price: ¥330,000 (exclusive shoe tree included) Our model number:
Q74-01-065-09 Product URL:
https://store.sanyo-shokai.co.jp/products/Q7401065 Shoes whose uppers are made from a single piece of leather are called whole-cut shoes, but this pair is a further evolution of that. Normal whole-cut shoes have seams on the heel and sides, but “Ichi” has zero seams, so there are no seams from any angle. This is a “perfect whole cut” that brings out the minimalism that is the best part of a whole cut. An extremely high level of craftsmanship is required to create a three-dimensional form without any seams. The area around the instep, which is the face of the shoe, is well-defined, creating a
three-dimensional beauty. The insole is decorated with a logo exclusive to the “Zero” series with gold foil stamping. ~Straight tip drawn with stitch work~
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-3197cb108400a81ec6d48b09a01d096e-439×849.jpg Product name: 弐（に） Design: Straight tip Unfolded size: 6.0 (24cm) ~ 9.0 (27cm) Wood mold: R2010 Manufacturing method: Flexible Goodyear welt manufacturing method Color options: Black Tax-included price: ¥330,000 (exclusive shoe tree included) Our model number:
Q74-02-065-09 Product URL:
https://store.sanyo-shokai.co.jp/products/Q7402065 At first glance, they look like straight tips, which are a classic dress shoe, but they have a special twist. In fact, this pair is based on the whole-cut “ICHI” with straight chip-style stitching. In other words, the single letter that looks like the toe cap, and the design that looks like it changes around the instep, are all “drawn” on a single piece of leather. This model expresses a sense of luxury and playfulness by incorporating a special zero-seam tailoring into an orthodox straight tip. In addition, as a common specification of the “Zero” series, the carved pattern called “metsuke” carved on the top of the sewing thread is hand-made one by one. Normally, a pattern is created all at once by pressing a roller with uneven surfaces, but this series is created with great care and attention to detail. ~Seamless loafers with exceptional elegance~
https://prcdn.freetls.fastly.net/release_image/9154/681/9154-681-683cd2b0feab2acc71022b521fc9fa68-439×851.jpg Product name:san(san) Design: Tassel loafer Unfolded size: 6.0 (24cm) ~ 9.0 (27cm) Wooden mold: R2010S Manufacturing method: Flexible Goodyear welt manufacturing method Color options: Black Tax-included price: ¥330,000 (exclusive shoe tree included) Our model number: Q74-06-065-09 Product URL:
https://store.sanyo-shokai.co.jp/products/Q7406065 Tassel loafers that match everything from suits to jeans are made with a special zero-seam design. Although the design originally belonged to casual shoes, the finely honed single-piece construction has created a pair of shoes that exudes outstanding elegance. The two models mentioned above use Sanyo Yamacho’s master last “R2010”, but the last of “SAN/SAN” is “R2010S” exclusively for loafers. By designing the instep lower and the heel cup more compact, we have achieved a snug fit even with loafers without laces. Another common feature of the “Zero” series is that it is made using a flexible Goodyear welt construction that eliminates the use of hard ribbed tape for exceptionally soft comfort. We pay attention not only to the beauty of the appearance, but also to the comfort. ■ Sanyo Yamacho “Zero” series Deployment stores Direct store ・Nihonbashi Takashimaya S.C. store (Chuo-ku, Tokyo) ・Tokyo Midtown Yaesu store (Chuo-ku, Tokyo) ・Tokyo Midtown Hibiya store (Chiyoda-ku, Tokyo) ・Tamagawa Takashimaya S/C store (Setagaya-ku, Tokyo) ・Midland Square store (Nakamura Ward, Nagoya City, Aichi Prefecture) *Grand Green Osaka store (Kita-ku, Osaka City, Osaka Prefecture) *Grand opening scheduled for Friday, March 21 Department store ・Isetan Shinjuku store (Shinjuku-ku, Tokyo) EC site (Sanyo Shokai official online store “SANYO ONLINE STORE”) ・”Sanyo Yamacho” brand official website & store
https://store.sanyo-shokai.co.jp/pages/sanyoyamacho ■ Sanyo Yamacho “Zero” series Release schedule [Pre-order] Pre-order sales will be held from March 1st (Saturday) to March 20th (Thursday) at 5 directly managed stores and the official EC site “SANYO ONLINE STORE”. *“SANYO ONLINE STORE” ends at 18:00 on Wednesday, March 19 [Same release] On sale nationwide from March 21st (Friday) at the 7 stores listed above, including the Grand Green Osaka store, which is scheduled to grand open on March 21st (Friday), and at the official Sanyo Yamacho brand website and store. ■About Sanyo Yamacho A high-end men’s shoe brand from Japan that uses the world’s best materials and proposes high-quality products made by skilled craftsmen based on the principle of “quality first.” Target: Men Main price range: Shoes (ready-made) ¥19,800 – ¥176,000, Shoes (pattern order) ¥113,300 – Belt ¥22,000 – ¥36,300, Shoe care ¥440 – ¥49,500 Sales channels: Directly managed stores, department stores, fashion buildings, EC Brand start: 2001 ■ “Sanyo Yamacho” brand official website & store
https://store.sanyo-shokai.co.jp/pages/sanyoyamacho ■ “Zero” series special site https://store.sanyo-shokai.co.jp/blogs/feature/yc-zero-20250301 ■ “Sanyo Yamacho” official SNS account Instagram:
https://www.instagram.com/sanyoyamacho/ X:
https://x.com/SANYOYAMACHO_PR Facebook:
https://www.facebook.com/sanyoyamacho YouTube:
https://www.youtube.com/@sanyoyamacho34 Sanyo Shokai Co., Ltd. 6-14 Yotsuyahonshiocho, Shinjuku-ku, Tokyo 160-0003
https://www.sanyo-shokai.co.jp
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