Wacoal Co., Ltd. Approximately 70% of pregnant and postpartum women wear bra tops! “Wacoal Maternity” launches a new bra top that reduces complaints from stuffiness

[Wacoal Co., Ltd.] Approximately 70% of pregnant and postpartum women wear bra tops! “Wacoal Maternity” launches a new bra top that reduces complaints of stuffiness ​ Image
URL: Wacoal Co., Ltd. Press release: March 3, 2025 Approximately 70% of pregnant and postpartum women wear bra tops! “Wacoal Maternity” launches a new bra top that reduces complaints from stuffiness
https://prcdn.freetls.fastly.net/release_image/9664/674/9664-674-1d5387c4044174075c20351abf00ef85-1920×1209.jpg “Wacoal Maternity” [Air through bra top for mom] Product number: MMT155 Color: PO Wacoal Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, President and CEO: Keisuke Kawanishi) has released a bra top [Air Through Bra Top for Mama] that does not get stuffy and is designed for pregnant and breastfeeding mothers from Wacoal Maternity. Starting February 20th (Thursday), it will be available at stores nationwide and on e-commerce sites including the Wacoal Web Store. Pregnant and postpartum women, whose bodies change significantly, tend to choose underwear that can adapt to their changing bodies. According to a Wacoal survey (*), approximately 70% of women said they “wear a bra top during pregnancy and the postpartum period,” and about half of them said, “I started wearing a bra top after pregnancy.” On the other hand, approximately 75% of people were dissatisfied with or had negative impressions of existing bra tops, with many saying things like “the bust silhouette is not good”, “the underside is misaligned”, and “it gets stuffy”. Therefore, we developed [Air Through Bra Top for Moms] to address concerns about bra tops before and after childbirth. The breathable fabric and molded cup are designed to prevent stuffiness, making it comfortable to wear. Furthermore, the bust part has a molded cup to create a natural silhouette, and the back side has no under-elastic, making it difficult to feel tight and slipping. We support moms who want to stay comfortable and clean even in seasons where they tend to get stuffy. *Survey period: October 1st to 31st, 2024 Survey target: 171 women (pregnant to 2 years after giving birth) Survey method: Wacoal HP questionnaire survey Product site ​ [Product Overview] [Air through bra top for mom] Product number: MMT155 Price: 4,950 yen (tax included) Size: M・L Color: BL (black), PI (pink), PO (gray)
https://prcdn.freetls.fastly.net/release_image/9664/674/9664-674-45adb19d47f4841be9ca9999f9164351-860×1100.jpg BL(Black)
https://prcdn.freetls.fastly.net/release_image/9664/674/9664-674-a8664b8df67d35819e743abf71b71050-860×1100.jpg PI (pink)
https://prcdn.freetls.fastly.net/release_image/9664/674/9664-674-5b08adbce286287df306921187b43cab-860×1100.jpg PO (gray) Product features
https://prcdn.freetls.fastly.net/release_image/9664/674/9664-674-3ee80041cb53ddd56bc29f210ac0f7e1-1080×1440.jpg 1.Smooth and comfortable The body fabric is made of breathable material that doesn’t get stuffy or sticky, so you can wear it comfortably throughout the season. In addition, it uses a molded cup that has good ventilation and does not get stuffy. 2. Comfortable and beautiful bust silhouette The breathable molded cups are not only dry and comfortable, but also create a natural bust silhouette. By eliminating the under elastic on the back, you won’t feel the tightness. Even when you don’t want to wear a bra during pregnancy or after giving birth, you can easily keep it clean by simply wearing one. 3. Easy to breastfeed The elastic strap makes it easy to flip the cup over and breastfeed. ・Stylish design to show off The
outerwear-like and simple design allows you to enjoy wearing it to show off. You can easily enjoy fashion during pregnancy and
breastfeeding. [About “Wacoal Maternity”] “Wacoal Maternity” is a brand born from continuous research and research into the body shapes, sensations, and physiological changes of many maternity women. Through repeated monitoring, we develop products with a focus on
functionality, design, and wearability. By providing products that support and address the physical concerns of women before and after childbirth, we support mothers’ lives that aim for a comfortable and beautiful life. We also offer a maternity remote concierge service where you can consult with us about underwear that suits your body’s changes during maternity and any concerns you may have before and after giving birth. “Wacoal Maternity” official website Maternity remote concierge service