[Enshu Orimono] First collaboration bag with listener participation, woven with traditional techniques and radio, released
HUIS Co., Ltd. Press release: March 3, 2025 Launch of the first collaboration bag with listener
participation, woven with traditional techniques and radio Transmit the charm of Enshu textiles on the radio! HUIS Co., Ltd.
(Kamigaya-cho, Chuo-ku, Hamamatsu City), an Enshu textile brand, is hosting Arco & Peace Kenta Sakai and others as personalitiesSBS Radio for those who have free time on Sundays. We have started accepting orders for collaboration bags with Nun Nun Noon! (live broadcast every Sunday from 12:00 pm to 2:00 pm). This is our first joint project with SBS Radio (Shizuoka Broadcasting Co., Ltd.), a program that
sympathizes with the spread of Enshu textiles, and leverages the strengths of radio to incorporate two-way communication with listeners, such as “live broadcast planning meetings” and “listener monitor projects,” which are reflected in the bag’s design,
specifications, and colors. The project has been in progress since November last year, and we also conducted a live radio broadcast from Kaneta Orimono, which weaves the fabric. The fabric used here is woven by Kaneta Orimono, a weaving factory in Kakegawa City, and dyed by Ivan, a dyeing factory in Hamamatsu City. We will communicate the charm of Enshu textiles to listeners inside and outside the
prefecture.
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-743b39e8e1a6468af3456dbc2475ac2d-3900×3900.jpg Limited shoulder bag planned in collaboration
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-26373067e4e5c942fe2db362a4c6c535-1477×985.jpg Planning meeting to be broadcast live in November 2024
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-a9109f276beb92f8fa676a4b0d2c6c1d-1024×768.jpg SBS Announcer Sugimoto, Announcer Takizawa [Limited sale] Nununu 2WAY shoulder bag Product sales: On sale at SBS Radio Online Store (https://sbs-sv.stores.jp) Order deadline: March 31, 2025 Price: 12,980 yen (tax included) *Due to the limited amount of fabric, orders will close as soon as the planned quantity is reached. *As this product is completely made to order, delivery is scheduled for around late June 2025.
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-a357e55086f797aa16359a2b53f11dc6-1559×1559.jpg Limited shoulder bag planned in collaboration
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-f976b357b00456371bc8539547dbc62b-1559×1559.jpg Limited shoulder bag planned in collaboration
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-fe5127a7685a628673e3ee94e9b65ab1-1559×1559.jpg
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-d1143f80b31e81a3c1ebc1982a2013ef-1559×1559.jpg
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-97a25be8f4ed529c83cdece02da22097-1559×1559.jpg
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-cc873eafab55f326d5c9c1473d2fc632-1559×1559.jpg
https://prcdn.freetls.fastly.net/release_image/158371/1/158371-1-dee300387175e0832509cb3a800d40e1-3900×3900.jpg ■SBS Radio “Nunununnoon for those who have free time on Sunday” This SBS Radio program is broadcast live every Sunday from 12:00 noon to 2:00 pm. The personalities will be Kenta Sakai from the comedy duo Arco & Peace, and SBS announcers Mako Sugimoto and Yuki Takizawa. This spring will mark the fourth year of the program, with the slogan “Not educational but entertaining radio.” ■Apparel from Enshu region [HUIS -House-] HUIS is a locally produced apparel brand that was started in 2014 by Masaki and Ayumi Matsushita as a brand that uses Enshu Orimono, a traditional fabric known as a high-quality apparel fabric. Currently, we have 6 showrooms and about 70 dealers nationwide, including the Shibuya store, and we hold events at more than 100 locations a year, mainly in department stores. Taking advantage of the Enshu production area, where old-fashioned shuttle looms still exist, the company manufactures products that focus on fabrics with a special texture and functionality produced by shuttle looms, and has gained fans all over the country. Unlike general apparel brands, we produce products and disseminate information that appeal to the production area and industry.

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