3D custom knit brand “Haut tricot” will hold pop-ups in spring 2025 at 8 locations nationwide Defoyer Co., Ltd. Press release: March 4, 2025 3D custom knit brand “Haut tricot” will hold pop-ups in spring 2025 at 8 locations nationwide Held order events at department stores and select shops. A sustainable fashion brand that “makes only what is needed” by making clothes using technology
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-eb5d7720b7ae4725ea54bceaf8747b9e-1583×1978.png Vibrant colors using polyester are also attractive 【Brand Features】 A next-generation fashion brand that uses technology to create only what you need, when you need it. Our appeal is our over 50 color variations and sustainable manufacturing, which is possible because we don’t have inventory. We are creating a brand that helps customers love clothes even more by allowing them to enjoy the fun of ordering clothes by customizing colors and sizes to their liking.
[25 Spring Pop-up Schedule] 3D custom knitting company “Haut tricot” has released the 25th spring pop-up event schedule. Flexible displays can be created to suit each event format and available space. ■Department store -JR Kyoto Isetan (2/25-3/3) -Iyotetsu Takashimaya (3/26-4/1) -Daimaru Kobe store (4/9-22) -Okayama Takashimaya (4/30-5/6) Image
URL: https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-e4fc59437f2d543439869e8d5322f48c-1080×1350.jpg POP UP deployment image
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-d23271d837ed0dd9174ab117122be80b-1080×1350.jpg Window image
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-23e2317225d92039603ad38b75b02226-1080×1350.jpg Store development image [Characteristics of department store development] It is best to display items in a way that maximizes the appeal of the color range. We have a wide variety of color samples available, so you can create a store with a strong presence in both large and compact spaces. We use banners, signage, wallpaper, etc. to clearly express your brand’s worldview. ■Select shop [Design Works] -Matsuzakaya Nagoya (2/19-3/2) -Nagoya Midland (3/7-16) -Osaka Takashimaya (3/7-16) -Daimaru Shinsaibashi store (3/19-30) -Ginza store (2/3-16, closed due to great success) (*Available on some products)
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-3b8c8bcd9f11f27f776d19f88f134c4d-1080×1350.jpg Color sample development image
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-5213d00d448c6b9d7a7163b623b2954e-1080×1350.jpg Type sample deployment image
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-8b0adf2288a68ab7f26f42bb029b451b-1080×1350.jpg Overall image [Characteristics of select shop development] It is possible to create an atmosphere even with a small number of racks or limited space. All mold samples and color swatches are available for rent, so you can freely develop your products to suit the atmosphere of each store and the time of development. You can also create opportunities to approach customers by holding events such as order meetings. ■Joint exhibition -New Energy Tokyo (2/14-16, ended)
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-c28b5a7a6da72534a744d17f05db27ae-1080×1350.jpg Exhibition status
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-80be8a5475e4fb001a12c98c7007e444-1080×1350.jpg Exhibition status
[Looking for more stores] We are currently looking for stores that would like to hold the event, including both department stores and select shops. We are able to handle orders on a complete consignment basis and purchasing (possible from small lots). Please feel free to contact us. [Featured Products]
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-415585f61584a151481bd669fea30b54-1080×1440.png LongSleeve : ¥24,000 CocoonSkirt : ¥28,000
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-fe66d705a8ee71cf6e776590139e4f43-1080×1440.png ShortSleeve: ¥22,000 MermaidSkirt: ¥28,000 [Visual book is also available] In addition to the lookbook, we are currently releasing a visual book that expresses the store and worldview. The book has a magazine style and incorporates the characteristics of brands and items.
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https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-fee612652669526973a9d6a42c78e521-858×612.jpg 【About Haut tricot】
https://prcdn.freetls.fastly.net/release_image/100457/16/100457-16-3875136b37faf38a8848d4d2e76aea1e-3900×2600.jpg Store situation A WHOLEGARMENT specialty brand developed by Dufoyer Co., Ltd., headquartered in Okayama. We have introduced Whole Garment Technology from Shima Seiki Seisakusho Co., Ltd. into our stores, and we manufacture all our clothes in-house, without the need for a supply chain. This allows us to manufacture products quickly and at low prices, including made-to-order products and small lots. While incorporating the three-dimensional effect that is the most appealing aspect of WHOLEGARMENT products into all of our products, we pursue simple designs that are easy for as many people as possible to wear. The products are mainly made to order, and they are able to carefully accommodate areas that cannot be reached with mass production, such as adjusting the length to suit the individual and offering a wide variety of colors. The company is also environmentally conscious as it does not produce scraps of fabric or unnecessary threads, and by knitting only what is needed, there is no need to hold unnecessary inventory. A fashion brand whose mission is DX in the apparel industry, using technology to create unprecedented products.

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