Regal Corporation Co., Ltd. REGAL rebrands for the first time in 23 years “Always feel good” Providing a c omfortable experience that lasts from before you wear the shoes, while you are wearing them, and after you take them off .

[Regal Corporation] REGAL rebrands for the first time in 23 years “Always feel good” Providing a comfortable experience that lasts from before you wear the shoes, while you are wearing them, and even after you take them off ​
Regal Corporation Co., Ltd. Press release: March 4, 2025 REGAL rebrands for the first time in 23 years to “Always feel good” Providing a comfortable experience that lasts from before you wear the shoes, while you are wearing them, and even after you take them off. We offer a variety of items that fit various lifestyles, including business shoes for working people as well as casual shoes and sneakers The shoe brand “REGAL” developed by Regal Corporation Co., Ltd. (Headquarters: Urayasu City, Chiba Prefecture, Representative Director: Genichi Aono) will undergo a rebranding for the first time in 23 years starting in the spring of 2025. Image
URL: https://prcdn.freetls.fastly.net/release_image/23397/162/23397-162-b4125120c5c0a0cac622a961950db8ff-1378×474.jpg
https://prcdn.freetls.fastly.net/release_image/23397/162/23397-162-753bab56cde8391d90abec054acba4d0-2160×2700.jpg URL: https://www.regal.co.jp/brand/regal ■Background of rebranding For more than 60 years, REGAL, which has supported the company with the pride of its workers, has undergone its second rebranding in 23 years. The biggest impetus is the major changes that have occurred in the way people work, their mindsets, and the fashions of working people that have progressed through the coronavirus pandemic. As the
diversification of work styles and lifestyles accelerates, we conducted a customer survey and established a new customer image for our rebranding. We will revamp the brand in order to deliver the experience that these people need: “Continuing comfort from before you put on your shoes, while you put them on, and even after you take them off.” In addition to providing shoes and other products and services to customers who value their daily lives and are concerned about quality of life, we also propose a variety of items that transcend gender, including business shoes and pumps, as well as casual shoes and sneakers that suit lifestyles. ■Brand tag line: “Always feel good”
https://prcdn.freetls.fastly.net/release_image/23397/162/23397-162-25324e4ecd238da6bd486c7eca360d3e-1067×481.jpg Our new brand tagline, “Always feel good,” reflects our desire to fully meet the ideals of each customer and continue to provide them with a comfortable experience that fits their daily lives. In addition, the brand logo was created with the image of the calm, soul-cleansing atmosphere when you take a deep breath while walking in the forest. We adopted a graceful font that combines simplicity and individuality, and a forest green color that evokes the feeling of a forest. REGAL continues to provide “Always feel good” through an integrated system that connects products, functions, and services. ■Brand statement Good shoes differ from person to person. The shape of your feet, the way you walk, Fashion and lifestyle, Or values. There are as many answers as there are personalities. REGAL wants to find the answer together. And I want to face your ideal. From the day we met Fits every day. Until you feel like yourself. With REGAL that is always comfortable Have a pleasant day forever. Always feel good
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https://prcdn.freetls.fastly.net/release_image/23397/162/23397-162-874806a061c6033453e550b0cfbd4e8b-420×560.jpg ■About future prospects In addition to providing emotional, highly functional, and lightweight products that brighten up everyday life, we are also planning to open a new store where customers can experience the brand’s worldview and find the perfect pair of shoes for them as a touchpoint with customers. We will also gradually renovate existing stores. ・About the product We develop shoes that meet each individual’s lifestyle. In addition to our sneaker collection, which is light in design and comfort, we also offer shoes that can be used in a variety of situations, adapting to changes in lifestyle and climate. We also plan to expand our personal order service to provide optimal fitting. We are also planning to update our shoe care products to make shoe care more comfortable and enjoyable.
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https://prcdn.freetls.fastly.net/release_image/23397/162/23397-162-ece103fff4da9df04703c0f9efabe9d2-2000×1500.jpg ・About the store We will reopen the store this summer, expressing a new concept. We welcome our customers with a wealth of knowledge and hospitality in order to provide them with a pleasant experience. We will provide advice on choosing the most suitable size for each individual, as well as consultations regarding foot measurements, fittings, and subsequent shoe maintenance. ・Counseling for worries, anxieties, and troubles using our staff’s knowledge and experience ・Providing shoe fitting for a comfortable wearing experience ・Enriched pre-maintenance before wearing shoes and shoe care after wearing them 【ABOUT REGAL】 REGAL was founded in Massachusetts, USA in 1880 by Mr. L.C. Bliss. Since arriving in Japan in 1961, we have supported people’s feet and been a part of their daily lives. Based on the idea of ​​”Always feel good,” REGAL provides comfort in daily life by addressing each person’s ideals and resolving their worries and anxieties. Before you put them on, while you’re wearing them, and after you take them off── Through our products and services, we will continue to deliver experiences that comfortably fit into your daily life. Brand site: https://www.regal.co.jp/brand/regal Instagram: https://www.instagram.com/regal_official_jp/