[Mitsubishi Estate/Simon Co., Ltd.] 13th Premium Outlet Customer Service Role Playing Contest Grand Prize Winner – Top Premium Outlet Salespersons at 10 locations nationwide
Mitsubishi Estate/Simon Co., Ltd. Press release: March 4, 2025 Top 10 Premium Outlet Salespersons Nationwide 13th Premium Outlet Customer Service Role Playing Contest Grand Prize Winner GAP’s Hiroyo Hasegawa and others received a training trip to NY, USA Mitsubishi Estate Simon Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Masanori Yamagishi) held the “13th Premium Outlets Customer Service Role-Playing Contest National Tournament” on Thursday, February 27, 2025. As a result of the judging, Hiroyo Hasegawa (GAP/Ami Premium Outlets) was selected as the Grand Prix winner.
https://prcdn.freetls.fastly.net/release_image/9047/560/9047-560-be38fc2eb416afbb262e758f080886d0-1779×1221.jpg At Premium Outlets (hereinafter referred to as PO), we want our customers not only to buy things, but also to create pleasant shopping memories, so we have adopted the slogan for our customer service: “Provide all customers with a smile – friendly and courteous”. In order to improve awareness and skills, we conduct role-playing training throughout the year, and this year marks the 13th anniversary of the Premium Outlets customer service role-playing contest, which was first held in 2011. A total of 160 people entered the in-house qualifying round at 10 PO locations across the country, and 20 finalists participated as representatives from each facility, each presenting role-playing with their unique customer service styles. The grand prize was won by Hiroyo Hasegawa (AmiPO) from GAP. The judges gave comments such as, “Each of the 20 people showed off their unique and attractive customer service, but the prize-winner in particular was able to skillfully incorporate the warmth and feelings of the customers in the conversation and serve customers in a natural manner.” The top three winners, including the grand prize winner, received cash prizes and the right to participate in a study trip to New York*, while the two winners of the special jury award received cash prizes. At Premium Outlets nationwide, we will continue to strive to improve customer service skills and improve the value of the experience at our facilities so that our customers can have the best shopping experience. “13th Premium Outlets Customer Service
Role-Playing Contest National Tournament” Overview/Winners Date: Thursday, February 27, 2025 Venue: Marunouchi Building Hall
(Marunouchi Building 7F, Marunouchi, Chiyoda-ku, Tokyo) Judging criteria: Embodying the idea of ”welcoming and courteous hospitality to all customers” – Customer service must be cheerful with a smile and full of hospitality spirit ・Be able to provide proposals that exceed customer expectations with friendly and courteous customer service Competition time: 8 minutes Awards: Prizes will be awarded to top winners. The Grand Prix, Semi-Grand Prix, and 3rd place winners will each receive a cash prize and an invitation to visit a premium outlet in the United States. Title Store name Name Facility name Grand Prix GAP Hiroyo Hasegawa (Hiroyo Hasegawa) Ami Premium Outlet Semi-Grand Prix UNITED ARROWS Masa Shinoki (Masanori Shinoki) Gotemba Premium Outlets 3rd place SHIPS Norie Suwa (Fumie Suwa) Shisui Premium Outlets 13th Special Award DENHAM Ms. Rumi Kneesuki (Rumi Kneesuki) Sano Premium Outlets 13th Special Award ANTEPRIMA Haruka Kawakami (Haruka Kawakami) Toki Premium Outlets
https://prcdn.freetls.fastly.net/release_image/9047/560/9047-560-ba097dff25639e5533f89d03d359807e-1739×1237.jpg (From left) Mr. Hizuki, Mr. Suwa, Mr. Hasegawa, Mr. Shinoki, and Mr. Kawakami ■Grand Prix Hiroyo Hasegawa (GAP / Ami Premium Outlets) Sales history: 23 years and 7 months Premium outlet history: 1 year 10 months Award comment I have always tried to provide customer service in a way that makes each customer feel comfortable by observing each customer’s facial expressions and state of affairs. Having worked in the service industry for 23 years, I decided to take on the challenge of participating in the contest because I realized that I had knowledge that was outdated.Even though I was busy at the store, I was able to get time to practice with the help of my colleagues and family. After watching everyone’s wonderful role-playing today, I realized that I still have a lot to offer, but I’m really happy to have received such a wonderful award.
https://prcdn.freetls.fastly.net/release_image/9047/560/9047-560-71235c9c04b3dbb31b05b428785df65c-1881×1250.jpg Grand Prix Mr. Hasegawa
[Premium Outlets celebrating 25th anniversary in Japan] Premium Outlets, which was born in the United States, will celebrate its 25th anniversary in Japan in 2025. In July 2000, we opened our first store in Japan, Gotemba Premium Outlets (Shizuoka Prefecture), and in November of the same year, we opened Rinku Premium Outlets (Osaka Prefecture).With the support of everyone, we have now grown to 10 facilities in Japan. Premium Outlets, which have brought a new shopping culture to Japan, will continue to evolve and continue to be more than just a place for shopping, they will continue to be a place that provides customers with a memorable time. *PREMIUM OUTLETS(R) is a trademark of Simon Property Group, Inc. URL:
https://www.premiumoutlets.co.jp/ ■Mitsubishi Estate/Simon Co., Ltd.■ Mitsubishi Estate-Simon Co., Ltd. is a joint venture between Mitsubishi Estate Co., Ltd. and Simon Property Group, Inc., and its main business is the development, ownership, and operation of outlet stores in Japan. Japan’s first in July 2000 We opened Gotemba Premium Outlets (Shizuoka Prefecture) as our first store, and currently have locations in Rinku (Osaka Prefecture), Sano (Tochigi Prefecture), Tosu (Saga Prefecture), and Toki (Gifu Prefecture). We currently operate 10 locations: Kobe Sanda (Hyogo Prefecture), Sendai Izumi (Miyagi Prefecture), Ami (Ibaraki Prefecture), Shisui (Chiba Prefecture), and Fukaya Hanazono (Saitata Prefecture).

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