Èaphi ~ Providing an experience that will be engraved in your heart ~ A limited-time POP UP STORE will be hel d from March 8th (Saturday) at the event space on the 4th floor of Shibuya Parco store

[Èaphi] ~ Providing an experience that will be engraved in your heart ~ A limited-time POP UP STORE will be held from March 8th (Saturday) at the event space on the 4th floor of Shibuya Parco store ​ et maison Co., Ltd. Press release: March 4, 2025 [Èaphi] ~ Providing an experience that will be engraved in your heart ~ A limited-time POP UP STORE will be held from March 8th (Saturday) at the event space on the 4th floor of Shibuya Parco store [Èaphi] will hold a limited-time POPUP STORE at the 4th floor event space of Shibuya Parco from Saturday, March 8, 2025 to Sunday, March 16, 2025
https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-85c566bb0773a1ca39ef6581b40b324a-1920×1280.jpg Eaphi is a brand that aims to provide “existence value (experience)” that goes beyond “things (products)” with the keyword “Being someone who cannot abandon their existence”. Many of our items are timeless yet have a unique worldview and design, and our strengths are our creativity and appeal on social media. Last year’s 24AW collection took full advantage of the brand’s strengths, creating products that became the brand’s standard items such as WAVE DESIGN HIGH WAIST DENIM and COMPACT LOGO KNIT CARDIGAN. This first TOKYO POPUP will mainly feature the 2025 SS COLLECTION, which was launched in January. We offer a moment to experience the essence of fashion in a special space where you can experience the worldview of the season. We offer items that are a fusion of traditional Indian techniques and modern sensibilities, and we also offer POPUP limited items. You can enjoy the collection, which cherishes the memories and feelings that are engraved by wearing it, while actually holding it in your hands. We hope that together with Èaphi, you can feel the essential meaning and beauty of fashion, not just as a “thing” but as a “presence” that brings color and stories to your life. ⚫︎Thoughts on 2025 SS COLLECTION Integration with… -Fusion of old and new- Fashion has a long history, and in recent years, clothes have been treated as “things”. As a result of the transition to an era where
mass-produced clothing is easily sought after, clothing has become disposable. It goes without saying that the fashion industry continues to experience unsustainable growth. First of all, why do people wear clothes? What do you look for in clothes? What meaning does it have and what kind of feelings do you have when you wear it? Let’s focus on those feelings. If the purpose is just to cover yourself, you don’t need to worry about the design. Still, we choose to “enjoy fashion.” The reason for the existence of “fashion” is that Isn’t it about the changing times, changing emotions, and embodying those feelings? Not only as a “thing” but as a “presence” that brings color to life something that cannot be separated. It might get torn, it might get dirty, or one day you might have to let it go. Even so, the
experiences and memories of spending a long time with love will surely remain there. Let’s create memories of this era. And become a being whose “existence” is never thrown away. “CUTWORK EMBROIDERY JACKET” is a POPUP STORE limited item that incorporates cutwork embroidery, a traditional Indian technique. By fusing India’s “culture that inherits ancient ideas and values ​​warmth as well as efficiency” with Èaphi’s new perspective, we express the theme of the 25SS collection, “Embodiment of changing times and changing emotions.” Please visit our store to see this piece that combines tradition and innovation. In addition, Èaphi’s standard denim item “WAVE DESIGN HIGH WAIST DENIM”, which started the “Re:pair Campaign”, will also be on sale. This item embodies Èaphi’s desire to create new value through restoration so that it can be worn and loved long after purchase. We propose sustainable fashion while enjoying the texture that deepens over time. ⚫︎“Disposable fashion society” – Modern clothing
consumption and its impact Èaphi confronts the current state of mass-consumed clothing and pursues the question, “Why do people choose and wear clothes?” in the ever-changing world of fashion. Nowadays, when there are so many options, what is the true value of enjoying fashion? Cherish the feelings and questions of casual moments so that they remain in your heart as special memories. We aim to be a brand where wearing clothes is not just a habit, but a memory and experience that will live on. 【Èaphi 2025 SS COLLECTION LINEUP】
https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-57342fa6a092dbc4d797270b75932fbd-1366×2048.jpg [STORE Exclusive] Twill jacket featuring cutwork embroidery, a traditional Indian technique
https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-e6d757568c2e4187a0f796675580f184-1366×2048.jpg trench coat / ¥27,000
https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-6742016d705cba9d7f8d940bca9426de-1800×2700.jpg denim pants / ¥16,500
https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-893490f66598330ee326aa70486d4482-1366×2048.jpg skirt / ¥18,000
https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-e70bf4735b2a27479030a37b0a746e94-1366×2048.jpg knit / ¥11,000
https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-9c94de7c695cb5d45bd9df89bcf4a9cf-1801×2700.jpg knit cardigan / ¥13,000
https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-2fadce8511f2e30a24c3fe1da9520447-1366×2048.jpg T-shirt / ¥16,000 In addition to the pre-sale of the Spring/Summer 2025 collection, a limited-time shop will be available with novelty items and special content exclusive to purchasers. We offer a variety of experiences and have a variety of plans that will make your visit even more enjoyable. 【POPUP SHOP Information】 Shibuya PARCO
Address:15-1 Udagawa-cho, Shibuya-ku, Tokyo Sales floor:4th floor event space (7th right space) Telephone number: 03-3464-5111 (main) Business hours:11:00-21:00 Period:Saturday, March 8, 2025 – Sunday, March 16, 2025 【About ” Èaphi ” 】 [Brand Name] Èaphi / Èaphi Image
URL: https://prcdn.freetls.fastly.net/release_image/143149/2/143149-2-1b6e2e2802bcd7a9921a5d7ec45c4e69-832×530.png [Brand Concept] When you’re tired of the confusing days that pass by, When you feel bored with repeating the same day every day, When you suddenly don’t know where you are, We hope that Eaphi’s clothes can be food for the souls of such people. The moment you find your clothes, the time you are choosing them, the time you are wearing them, We hope that all the time you spend with “Eaphi” clothes will be happy. 【Brand Information】 OFFICIAL SITE：https://eaphi.co.jp/ OFFICIAL INSTAGRAM: https://www.instagram.com/eaphi__official/
Contact: contact@eaphi.co.jp 03-6675-0190 (Representative)