Onitsuka Tiger Onitsuka Tiger opens its first flagship store in Spain on Passeig de Gràcia in Barcelona

[Onitsuka Tiger] Onitsuka Tiger opens its first flagship store in Spain on Passeig de Gràcia in Barcelona ​ Onitsuka Tiger Press release: March 4, 2025 Onitsuka Tiger opens its first flagship store in Spain on Passeig de Gràcia in Barcelona Onitsuka Tiger, a Japanese fashion brand, develops contemporary collections that fuse fashion and sports, heritage and innovation. Onitsuka Tiger opened its first flagship store in Spain on Monday, March 3, 2025. The design of the two-floor flagship store was directed by STUDIODINICATALDI, an architectural firm led by Filippo Dini and Gianluca Cataldi. The store concept perfectly combines Tokyo’s cutting-edge aesthetics with images of Barcelona’s leading luxury shopping street, Passeig de Gràcia, and the store’s timeless architectural elegance set in a historic building. The first floor is a retail space with a glossy interior decorated in Onitsuka Tiger’s signature color yellow, reminiscent of Tokyo’s vibrant, modern energy. Reflective walls and polished floors create an open, dynamic space, while sophisticated checkered ceilings and illuminated panels add a futuristic touch.​ The natural light streaming into the store pays homage to this magnificent building on Passeig de Gràcia. Inside the store, Onitsuka Tiger’s collection is displayed in a luxurious display that combines contrasting colors of yellow and dark tones to enhance product visibility. Additionally, minimalist fixtures are strategically placed to highlight the brand’s iconic design. The first basement floor is a gallery space where, to commemorate the opening, an archive collection of Onitsuka Tiger’s historic shoes will be on display. The Barcelona flagship store transports visitors to a world where tradition and innovation coexist in harmony, offering a unique shopping experience that reflects the brand’s ethos. Yoshini Shoda Commenting on the store opening, Onitsuka Tiger Company President commented, “Opening our flagship store on Passeig de Gràcia, one of the world’s leading shopping streets in Barcelona, ​​where tradition and innovation coexist, is an important step in our brand strategy in Europe.We embody the spirit of a brand that continues to take on challenges while preserving tradition, and we hope to coexist with Passeig de Gràcia by protecting important cultural properties, increasing the value of art, and contributing to the development of the city.” To commemorate the store opening, we are selling a special model of MEXICO 66 NM (NIPPON MADE collection), which is exclusive to the Barcelona flagship store. You can also enjoy a rich and fulfilling product lineup, from the latest contemporary designs to the NIPPON MADE collection, which is full of Japanese craftsmanship. ONITSUKA TIGER BARCELONA Address: Passeig de Gracia, 27, L’Eixample, 08007 Barcelona, ​​Spain TEL: 34 935 49 31 77 BUSINESS HOURS Monday to Saturday: 10:30AM-9:00PM Sunday: Closed (except during the summer and Christmas periods)
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https://prcdn.freetls.fastly.net/release_image/74535/54/74535-54-5f1b7374e58cadeac84565cfa8cb67a1-3900×2600.jpg Barcelona special edition of the MEXICO 66TM NM : EUR 310 Image
URL: https://prcdn.freetls.fastly.net/release_image/74535/54/74535-54-d3aa83c9d8a0ac9d5e516046c473cb8f-2892×1500.png Product Code: 1183C514.600
https://prcdn.freetls.fastly.net/release_image/74535/54/74535-54-8c11cd230e7f9c023bfd2c3164275549-1736×1500.png Color: Classic Red / Golden Glow ■ STUDIODINICATALDI STUDIODINICATALDI is an architecture firm based in Milan, Italy, founded by Filippo Dini and Gianluca Cataldi. Together, they have worked on a variety of projects that combine contemporary design with timeless elegance. Their work is characterized by their meticulous attention to detail and commitment to creating spaces that are highly functional and aesthetically pleasing. Through their partnership, they have successfully realized their unique vision in a variety of retail and residential projects, earning a reputation for their innovative approach to architecture.