RIM.ARK will release bespoke products with eyewear brand YUICHI TOYAMA. from Wednesday, March 5th
Baroque Japan Limited Press release: March 5, 2025 RIM.ARK will release bespoke products with eyewear brand YUICHI TOYAMA. from Wednesday, March 5th. Developing two types of sunglasses and optical based on the concept of Japanese modern The fashion brand “RIM.ARK” developed by Baroque Japan Limited
(Headquarters: Meguro-ku, Tokyo, President and CEO: Hiroyuki Murai) will release a bespoke product with the eyewear brand “YUICHI TOYAMA.” on Wednesday, March 5, 2025.
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https://prcdn.freetls.fastly.net/release_image/14511/937/14511-937-4b9fd72014756d6c2796bc312c85fa8d-1080×1600.jpg YUICHI TOYAMA. for RIM.ARK Based on the concept of Japanese modernity, we will be offering two types of sunglasses and optical items from a collection inspired by the beauty of form found in minimal Japanese folk art products, which remove decorative elements such as patterns. By taking advantage of each characteristic and changing the color of the frame, lenses, and modern colors to RIM.ARK-like coloring, we have created a product that adds femininity and further refines RIM.ARK’s style. YUICHI TOYAMA. has a solid design and beautiful structure. Although it is simple, it has a unique presence, Our concept is to be an eyewear brand that brings out your individuality without being influenced by trends. We are an eyewear brand that pursues a new style of Made in Japan with traditional Japanese craftsmanship and innovative design. YUICHI TOYAMA. eyewear is a favorite of RIM.ARK Director Mari Nakamura. While finding similarities between RIM.ARK’s philosophy of “simple and minimal design that eliminates waste, and essential manufacturing that is not bound by trends” and YUICHI TOYAMA.’s concept, we were also strongly attracted to YUICHI TOYAMA.’s unique design, which led us to this project. Lightness and delicacy, it is not only comfortable to wear even for women, but also “beauty when the frame is placed”.Although it is original, it never forgets the user’s gaze, and the structure and functional beauty are stripped down to the bare minimum.It is a “simple but unusual” product for those who think that “if it’s too simple, it’s unsatisfactory” or “if it’s too unique, it will be difficult to match it with your clothes.” It gives just the right accent and is a product that can be used every day without overlapping with other items.
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https://prcdn.freetls.fastly.net/release_image/14511/937/14511-937-cd028db953755c5151dec9eb00269607-1800×2700.jpg YUICHI TOYAMA. for RIM.ARK ITEM LINEUP This collection is based on the concept of Japanese modernity and has removed decorative elements such as patterns Created from a collection inspired by the beauty of form found in minimal Japanese folk art. In pursuit of a size, shape, and balance that maintains the beauty of the frame when it’s in place and harmonizes when it’s hung, the nose pad uses YUICHI TOYAMA’s original design, the Spoon Pad. In addition, the soft square-shaped metal frame was designed with inspiration from the traditional Japanese family emblem “Taira Yotsume”, and the overall design is slender and minimalistic without any noticeable decorations.
https://prcdn.freetls.fastly.net/release_image/14511/937/14511-937-9a8b47ed6f23d710d5243132d428264d-1300×963.jpg SUNGLASSES/OPTICAL SUNGLASSES (Brown / White Gold) ¥42,900 (TAX in)
https://prcdn.freetls.fastly.net/release_image/14511/937/14511-937-1095e40f6a0d9d4389f427089fe8c07d-1600×1185.jpg SUNGLASSES (Brown / White Gold) The delicate frame has a brown matte finish that is hand-painted by a craftsman. The combination of matte brown and white gold gives it a feminine yet cool impression. The thin colored lenses allow you to clearly see your eyes, and are neutral in color between brown and gray, and are not too strong. I chose YUICHI TOYAMA’s original sand gray lens color, which is exquisite and not too soft. The end tip is a clear gray that does not interfere with the matte brown frame, creating a sense of unity. OPTICAL(Hairline White Gold) ¥38,500(TAX in)
https://prcdn.freetls.fastly.net/release_image/14511/937/14511-937-13ef08db85998766fc69859575264276-1600×1185.jpg OPTICAL(Hairline White Gold) For the frame, we chose white gold with a hairline finish that adds a little more elegance than regular gold. This coloring is not produced by YUICHITOYAMA. It is a special order made exclusively for RIM.ARK, resulting in a product that exudes femininity in its dignified strength. The color of the end tip is transparent charcoal gray, giving it a clean and sophisticated look. YUICHI TOYAMA. for RIM.ARK product handling Scheduled to arrive on Wednesday, March 5, 2025 Shinjuku Lumine 2 stores, Nagoya Takashimaya store, Hankyu Umeda store, Fukuoka VIORO store RIM.ARK ONLINE STORE(am10:00- order start) *The Ginza Mitsukoshi store is already in stock due to pre-sale and will not be on sale from 3/5 onwards. [About “YUICHI TOYAMA.”] “YUICHI TOYAMA.” PHILOSOPHY Tradition & Innovation With traditional Japanese craftsmanship and innovative design Pursuing a new made-in-Japan product. The beauty of YUICHI TOYAMA’s structure and functionality, which has been stripped down to the bare minimum, is It makes me feel something similar to the functional beauty that is embedded in various tools in the world. [About “RIM.ARK”] “RIM.ARK” PHILOSOPHY Dignified strength, intelligence, and dignity. An unwavering “core”. RIM.ARK’s aim is to create clothing that brings out the beauty of independent women. A simple and minimalist design that eliminates waste. Materials and three-dimensional silhouettes make you feel the spirit of manufacturing. Through timeless and essential items that are not bound by trends We want to express the inner richness of the person who wears it. Clothes that can be loved across seasons and years. The more you wear it, the more it becomes familiar to your body and mind, allowing you to grow old with it. For those who picked up RIM.ARK’s “core” because it resonated somewhere in their hearts Clothes that you can cherish and wear for a long time.
Representative Director, President and CEO ・Location: 4-7-7 Aobadai Hills, Meguro-ku, Tokyo 153-0042 (Company
site):https://www.baroque-global.com/
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