ON&ON Co., Ltd. Adults can play to their heart’s content! Launch of “JOUERIRE,” a playful apparel brand th at women in modern society want to wear

[ON&ON Co., Ltd.] Adults can play to their heart’s content! Launch of “JOUERIRE,” a playful apparel brand that women in modern society want to wear ​ ON&ON Co., Ltd. Press release: March 5, 2025 Adults can have fun! Launch of “JOUERIRE,” a playful apparel brand that women in modern society want to wear Based on the concept of “Release Mode” to release your own color, he develops a free and liberating playful style.Enjoy the “time to have fun” where you can forget your position and role and become your “honest self.” On&On Co., Ltd. (Headquarters: Sumida-ku, Tokyo) has launched a fashion brand called “JOUERIRE”, which has a selection of bright and playful items that will make you feel excited. Sales will begin at the official online store from 12:00 on Wednesday, March 5, 2025.
https://prcdn.freetls.fastly.net/release_image/157628/1/157628-1-dc8a67dfdfb31704735c62f438c15124-1909×2700.jpg JOUERIRE Official Online Store: https://www.jouerire.com/ JOUERIRE Official Instagram: https://www.instagram.com/jouerire_official/ 【How JOUERIRE should be】 What is JOUERIRE jouer=play/play
rire=laugh/fun/distraction It has the meaning. Forget your position and role and become your true self Give you “time to have fun” ●Brand story In today’s society, when you grow up, you sometimes have to put up with a lot of things. While fighting against the pressures of superiors, subordinates, wife and mother, and various social pressures, she is bound by what “should be” I forget my favorite colors and things that moved me, and my breathing becomes shallower each day. That’s when you need to take a breather. Look up, like the freest sky for us! When wearing JOUERIRE, don’t hold back. Play to your heart’s content, laugh from the bottom of your heart, and have a slightly more energetic morning. We aim to be a brand that dances with everyone under the same sky. 【Image visual】
https://prcdn.freetls.fastly.net/release_image/157628/1/157628-1-9e4818a5723b1a2f82abdfe80526f8ba-2025×2700.jpg Released on 3/5 Rough jumpsuit ¥17,600 (tax included)
https://prcdn.freetls.fastly.net/release_image/157628/1/157628-1-5a44ea85158a81433a9967c52bec7b53-2025×2700.jpg 3/5 release Dat wide shirt ¥15,400 (tax included) / May release Strong water repellent shorts ¥7,700 (tax included)
https://prcdn.freetls.fastly.net/release_image/157628/1/157628-1-33527f0340f059f013fcb3d431cce0d5-2025×2700.jpg April release Strong water repellent bolero ¥15,400 (tax included) / April release Volume tulle skirt ¥16,500 (tax included)
https://prcdn.freetls.fastly.net/release_image/157628/1/157628-1-0662c6efc36d891f8fd5a1d4296db8ee-2025×2700.jpg Released in May: Wide sleeve sheer shirt ¥13,200 (tax included) / Released in April: Cocoon Easy Pants ¥8,800 (tax included) [About JOUERIRE] When wearing JOUERIRE, the design is designed to allow you to be a relaxed and honest individual. We are particular about the ease of care, stretch, and comfort of the material. It is full of unpretentious playfulness, such as the designer’s newly drawn logo. Dancers are featured in the promotion, and the collaboration is highly entertaining, highlighting the fun and freedom of clothing that comes with letting go of what you like. This brand embodies what we think is necessary in fashion today. We aim to be a brand that dances with everyone under the same sky.