Adastria Co., Ltd. First collaboration product of “Care Bear (TM)” released from PAGEBOY, PBLIM, and Anui!

[Adastria Co., Ltd.] First collaboration product of “Care Bear (TM)” released from PAGEBOY, PBLIM, and Anui! ​
Adastria Co., Ltd. Press release: March 5, 2025 “Care Bear (TM)” first collaboration product released from PAGEBOY, PBLIM, and Anui! A total of 11 types including colored tops and drawstring bags will be available from March 5th (Wednesday)
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-171d66d21d473c8f9944ae4ec967d7bc-1920×1005.jpg PAGEBOY, PBLIM, and Anui, developed by Adastria Co., Ltd.
(Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), which aims to be a “good community co-creation company” with the mission of “Play fashion!”, are the popular characters “Care” loved all over the world. Bears(TM) (Care Bears(TM))” will be released at PAGEBOY stores nationwide, the official web store and ST, and ZOZOTOWN from Wednesday, March 5, 2025. PAGEBOY, which develops high-casual styles that match the times and moods based on the three themes of “COOL,” “MODE,” and “STREET,” will now release “Care Bear (TM)” products under three brands, “PBLIM” and “Anui,” which are derived from PAGEBOY. This is the first time for all three brands to collaborate with Care Bear(TM), a popular character that has been loved all over the world for over 40 years since its birth in the United States in 1982. The PAGEBOY collaboration will sell a total of 5 types, including mini fleece tops in a wide variety of colors, long T-shirts in a monochrome style unique to PAGEBOY, and mascot charms that can be attached to bags.
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-5f3fb52c0d9b01be553c490484a5ee68-1500×1800.jpg The PBLIM collaboration will feature a total of three types: casual coveralls, collared sweatshirts with carefully selected color schemes, and caps. It is unisex and can be worn by both men and women, so it is also recommended for pair coordination.
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-97c7bf65c0ff8c264beecd160e928612-1500×1800.jpg Anui offers three types of T-shirts: easy-to-wear T-shirts, polo T-shirts featuring feather material, and drawstring bags that are comfortable to the touch. It is unisex and can be worn by both men and women, so it is also recommended for pair coordination.
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-f093475f96634f120ecb396d4b597b78-1500×1800.jpg ■Overview Release date and time Store sales on Wednesday, March 5, 2025 will follow the business hours of each store. Deployment channel All PAGEBOY stores, official web store and ST, ZOZOTOWN Special site https://www.dot-st.com/pageboy/cp/carebears ​ ■Product details
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-c33ef63a75c3486c5b2babcb67445ca3-1126×432.jpg Product name: [Care Bear x PAGEBOY] Assortron T Price: 6,990 yen (tax included) Color options: Off (photo), Navy (photo), Off (logo) Black (logo) Size: Free
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-e6478cf0087b4ff8fb1bd72bf40a30cf-1126×432.jpg Product name: [Care Bear x PAGEBOY] Assorted mini urake Price: 5,500 yen (tax included) Color options: Off, black, pink, orange, blue, navy Size: Free
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-c3853628ec0c7f849c98e90a3a4d2ae8-1126×432.jpg Product name: [Care Bear x PAGEBOY] Shishu ZIP hoodie Price: 8,950 yen (tax included) Color options: Gray/Beige Size: Free
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-80f342c7fae6bf23dd08f99f0412334c-1126×432.jpg Product name: [Care Bear x PAGEBOY] Mascot charm Price: 2,990 yen (tax included) Color options: pink, orange, blue Size: Free
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-4e783502afe539a3011121935e047003-1126×432.jpg Product name: [Care Bear x PAGEBOY] Reversible drawstring bag Price: 2,200 yen (tax included) Color options: Off-white, black, gray Size: Free
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-1816edf85cb3353c225a587a94d98cf0-1126×432.jpg Product name: [Care Bear x PBLIM] High Shoku Polo Sweat Price: 7,990 yen (tax included) Color options: gray, pink, navy Size: Free Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-bd6121a5e7c487fb19883fcebc258a9b-1126×432.jpg Product name: [Care Bear x PBLIM] ZIP blouson Price: 12,100 yen (tax included) Color options: brown/green Size: Free
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-2070f11d3de1f5dbd2e42b006e0854fc-1500×1800.jpg Product name: [Care Bear x PBLIM] Shishu Cap Price: 4,990 yen (tax included) Color options: black/green Size: Free
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-097dde64eef80bd2e1721ae17ba731d9-1126×432.jpg Product name: [Care Bear x Anui] Assorted T-shirts Price: 6,990 yen (tax included) Color options: black, pink, blue Size: Regular Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-b5ff7dddcb47d579c2e2336e0c188dc9-1126×432.jpg Product name: [Care Bear x Anui] Feather polo shirt Price: 8,800 yen (tax included) Color options: black, off-white Size: Regular Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-0df939035330433d4eecbee0be252fef-1126×432.jpg Product name: [Care Bear x Anui] Bear Face Drawstring Bag Price: 2,750 yen (tax included) Color options: lime blue Size: Free ■About Care Bear
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-4a16c4e856191082cb845f8848f88bf9-685×138.jpg Care Bears (TM) was created in 1982 by the American card company American Greetings as a card illustration. Its cute expression, color scheme, and tummy symbol mark have become popular in countries around the world, including America, Europe, and Asia, and it has become loved by both children and adults around the world. In the United States, the animated “Unlock the Magic” series has been released and is attracting even more fans. Enjoy the exciting and colorful “Care Bears (TM) World”. ■About PAGEBOY
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-2e253850aaca6c2011d5542773dda067-636×178.jpg Based on the concept of “Onna Mae”, we produce new real clothes that are a well-balanced mix of trends and basics. We are a higher-grade mode casual brand that develops styles that match the times and moods based on the three concepts of “COOL,” “MODE,” and “STREET.” We have 29 stores nationwide (as of the end of February 2025/including web stores). https://www.dot-st.com/pageboy/
https://www.instagram.com/pageboy_pr/ ■About PBLIM
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-001109992ef764413e6def9dd5691c59-1019×222.jpg A brand that can be enjoyed freely and sensually, regardless of age or gender. We propose styles for people who dress in fashion that appeals to them and stick to their favorite styles, regardless of gender. As the concept suggests, we aim to appeal to a wide range of customers, regardless of age or gender.
https://www.dot-st.com/pageboy/?dispNo=001034
https://www.instagram.com/pageboylim_official/ ■About Anui Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-1e658dc03facdf41e941cb6e2d45c265-710×452.jpg Based on the concepts of “Make FASHION more free” and “Make FASHION more personal,” this brand is aimed at people who want to enjoy fashion in a genderless way, allowing them to “freely choose their own style” without being bound by boundaries. Taking advantage of our gender-neutral design, we offer a mode-casual style that is both special and easy to wear.
https://www.dot-st.com/pageboy/?dispNo=001049
https://www.instagram.com/anui__official_/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2515/1304-2515-1248d509114707befaa66f5e32f96d28-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands such as Global Work, Niko&, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on our mission of “Play fashion!” that brings excitement to everyone’s life through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ https://www.instagram.com/adastria_official/